Roles and Initiatives of Business Leaders

This assignment examines the functions and initiatives of various leadership roles within a company. It delves into the responsibilities of the Chief Executive Officer (CEO), Chief Marketing Officer (CMO), Chief People Officer (CPO), and Chief Operating Officer (COO). Each leader's role is outlined, along with their proposed initiatives to drive business growth and success. The assignment utilizes real-world examples and insights from academic sources to provide a comprehensive understanding of leadership dynamics in modern organizations.

PEOPLE AND LEADERSHIP 1
People and leadership.
By
[Student’s name]
Course
Institution
Date

PEOPLE AND LEADERSHIP 2
Organizations function when there is a collaboration between the top leaders, tactical leaders,
operational leaders, and employee. This collaboration will ensure a good flow of information that
is required for decision-making purposes. The top leaders in an organization comprise of the
following.
CEO.
I would like to take this opportunity to thank you all for supporting us all then times. From now
onwards, I am the new CEO who will work tirelessly to propel the company to greater heights. I
am responsible for formulating a clear action plan that the company must follow to ensure the
company objectives are achieved to ensure the growth of the company (Fitzgerald, et al.2014,
p.1). I have to provide resources that will ensure that operations of the company are effective and
efficient so that customers get the products that satisfy their tastes and preferences (Krause, et
al.2014, p.270). Due to your continued support, I have more initiatives which the company will
pursue to ensure you receive quality services from the company.
The initiatives include ensuring that the leaders in the organization cooperate to ensure all
customer issues are addressed effectively. As the CEO, the company will also introduce designer
labels in the fourth coming year to keep up with the current industry trends. The company is also
going to open an online store to facilitate e-commerce and ensure customers can purchase their
products of choice from the comfort of their homes and offices. A big franchise partnership is
also on the way. Let’s support each other. Thank you.
COO.
How are you doing? It feels good to see the people behind our success. I am the chief operating
officer (COO) of this great company and I am in charge of all the retail store and responsible for

PEOPLE AND LEADERSHIP 3
ensuring that they operate effectively (Summers, 2014, P.70). I also ensure that the workers
perform their roles so that the operations of the company can be effective. I am responsible for
ensuring that the strategies formulated by the CEO are implemented (Nath, and Mahajan, 2008,
P.67). I am also responsible for overseeing the workers of this companies to ensure that they
execute their duties well. The other task I perform is to ensure that the initiatives undertaken by
the company are in line with company culture and core values.
In the forthcoming year, initiatives that will help to improve employees’ engagement level by
developing their career through training so that they can feel valued as perform their duties well
to serve you well and improve the reputation of your company. The other initiative is to
minimize the employee turnover which disrupts our operations and prevents us from delivering
quality services by ensuring we hire the right employee for our company. Are you going to
support us to ensure these initiatives are possible? Thank you.
CMO.
How is everyone here? It is such an honor to meet you. I am the chief marketing officer (CMO)
of your company. I am responsible for conducting product marketing to ensure you are aware of
our new products in the market and where you can get our products from (Nath, and Mahajan,
2011, P.66). I also ensure that the adverts you see on your television and magazines are
successful. I also ensure that our stores are strategically placed to ensure that you can access our
products easily (Hirt, and Willmott, 2014, P.1). The other task I perform is to ensure that the
products we offer you are fairly priced for the benefit of us all.
The initiatives I have in store for you is to ensure that I work hard to position our brand back to
where it should because the sexual harassment claims in our stores and poor buying choices as

PEOPLE AND LEADERSHIP 4
reported by the media have affected our brand. The other initiative is to work with the coo to
ensure the strategies formulated by our CEO are well implemented. There will be effective
advertisements to ensure that customers are aware of our new stores, new products and even
when we are giving you special offers and discounts.
CPO.
How are you doing good customers and potential customers? I am the chief people officer of
this great company as the name suggests, my duties involve ensuring that people who work in
our company are satisfied (Schuler, and Jackson, 2014, P.42). My responsibilities involve
ensuring that workers perform the duties assigned to them effectively. I am also responsible for
ensuring the company has effective human resources who can help the organization to achieve its
objectives (Sheehan, et al.2014, p.200).
The initiatives that will propel the company to greater heights in the forthcoming year include
introducing the performance management system that will ensure that employees are rewarded
according to their performance. This will help to improve the employee engagement level which
has gone down when compared to previous years. This will ensure that employees perform their
duties effectively to be rewarded and this will improve the operations of the company. The other
initiative is to train employees to improve their performance and this will help the company
achieve its goals. Thank you for your time. God bless you.

PEOPLE AND LEADERSHIP 5
References
Fitzgerald, M., Kruschwitz, N., Bonnet, D. and Welch, M., 2014. Embracing digital technology:
A new strategic imperative. MIT sloan management review, 55(2), p.1.
Hirt, M. and Willmott, P., 2014. Strategic principles for competing in the digital age. McKinsey
Quarterly, 5, p.1.
Krause, R., Semadeni, M. and Cannella Jr, A.A., 2014. CEO duality: A review and research
agenda. Journal of Management, 40(1), pp.256-286.
Nath, P. and Mahajan, V., 2008. Chief marketing officers: A study of their presence in firms' top
management teams. Journal of Marketing, 72(1), pp.65-81.
Nath, P. and Mahajan, V., 2011. Marketing in the c-suite: a study of chief marketing officer
power in firms' top management teams. Journal of Marketing, 75(1), pp.60-77.
Schuler, R. and E. Jackson, S., 2014. Human resource management and organizational
effectiveness: yesterday and today. Journal of Organizational Effectiveness: People and
Performance, 1(1), pp.35-55.
Sheehan, C., De Cieri, H., Cooper, B. and Brooks, R., 2014. Exploring the power dimensions of
the human resource function. Human Resource Management Journal, 24(2), pp.193-210.
Summers, L.H., 2014. US economic prospects: Secular stagnation, hysteresis, and the zero lower
bound. Business Economics, 49(2), pp.65-73.