Evaluate Partnership as a Business Organization for Little Dessert Shop

This essay evaluates partnership as a type of business organization with reference to Mary and Sue's 'Little Dessert Shop'. It applies Porter's 5 Forces framework to analyze the business and provides recommendations for achieving competitive advantage. Additionally, it discusses three macro environmental factors and how they can help improve the business.

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Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
Evaluate a partnership as a type of business organisation with reference to Mary and Sue’s
‘Little Desert Shop'..........................................................................................................................3
Apply Porters 5 Forces framework to analyse ‘Little Dessert Shop’ business and advise on how
competitive advantage can be achieved ..........................................................................................4
Discuss any three of the macro environmental factors with particular reference to how they can
help improve the business................................................................................................................5
CONCLUSION....................................................................................................................................7
REFERENCES.....................................................................................................................................8
Books & Journal:.............................................................................................................................8

INTRODUCTION
In market, business is of heterogeneous types which and it is important to focus on these
so that activities are carried out in proper way (Ariza-Montes, 2017). Business organisations are
required to be understood properly so that decisions making is done efficiently. Main of this essay
is to understand the concept of business & market. Little Dessert Shop, small based hospitality firm
headquartered in U.K. It is hospitality sector & carry out its functions as well mas operations at
broader level. This essay comprises of type of business organisation, Porter Five Force,
environmental factors and recommendations.
MAIN BODY
Evaluate a partnership as a type of business organisation with reference to Mary and Sue’s ‘Little
Desert Shop'
In corporate world, it is important to focus on type of business organisation so that
decisions making process is carried out properly. Through analysis of case study, it is stated that
with proper market research analysis, it is easy to selects appropriate form of business organisation.
So, by properly understand case study it is seen that partnership can be taken as type of business by
Little Dessert Shop. This is because partnership is a type of business organisation in which an
business is operated by two individuals with mutual considerations & agreed agreement. It is most
safe type of business because profit, risk, losses everything is shared equally between partners. In
reference with chosen entity, by coming into this type of business it will help them to make
decisions & expand business at wider scale. Through focusing on partnership, it is easy to run
business in market. So, with help of SWOT Analysis it is easy to examine why partnership can be
used as type of business. It is tool which is utilized by corporation to analyse inner capabilities
through accessing to strength, weakness, opportunities and threat.
SWOT – Partnership
Strength
 Main strength of this type of business
organisation is that through Little Dessert
Shop is able to gain more profit in
market.
 Another strength is that with this type of
business risks are eliminated at wider
scale because of sharing between both
Weakness
 The chosen firm cannot take decision
independently by own (Barinova, 2017).

parties.
Opportunity
 Little Dessert Shop has opportunity
while choosing partnership as type of
business because through this they can
Threat
 In partnership, threat is that partners can
change change their mind at any time or
say if they find new partners they might
break the contracts.
It is examined that it is crucial for given firm to choose partnership as type of business so
that company is able to expand their level of business & also allows them to access to international
market.
Apply Porters 5 Forces framework to analyse ‘Little Dessert Shop’ business and advise on how
competitive advantage can be achieved
In business, it is essential to gain competitive advantage so that it will help in carrying out
business activities in proper manner by accessing to larger customers. In relation with given entity,
they uses Porter Five Forces which assist them in understand the competitive forces which affects
business. Porter Five Forces which is type of framework utilized by companies to examine &
analyse forces which shape business within industry (Doligalski, 2018). With help of this
framework, it is easy to implement strategy & tactics within a business in correct way. It is time
consuming process, because it requires deep market information & analysis. The manager of
chosen company make assure that these forces are necessary to be focused so that decisions making
regarding business are carried out effectively (Borodako, 2018). It has several types of forces such
as bargaining power of suppliers in which it depicts the power of suppliers & how it affects the
overall cost of process. In context with chosen entity, power of supplier is basically low because
there are various types of vendors within same industry which are available within a market. Due to
wider number of suppliers, it is easy to for enterprise access to most appropriate vendors for
business. Then comes bargaining power of buyers in which customers decisions reflects their
power in market. So, in context with given entity power of customer is moderate because customers
search for mid size service provides which can deliver them high quality of services. So, there are
large number of buyers who can
Further is threat of new entry in which it shows how new businesses affects the existing one. In

hospitality sector, threat of new entry is also moderate because new entities find it difficult to attract
customers & some take place in market for short period of time. Another force is threat of
substitutes in which it reflects the replacement of product from another competitor. Therefore, in
hospitality sector threat of substitute is relatively higher because of wide options availability to
customers for same services. At last force is industry rivalry, it shows intensity of competition
within a same sector or same field of business. In reference with given firm, they industry rivalry
majorly affects the business because there are many competitors within same area such as Creams
Cafe, Kaspas Desserts & Sweets Escape etc. Due to increase in competition, they need to expand
their level of operations (Elsharnouby, 2020).
Competitive advantage can be gained through using of efficient resources, highly skilled
workforce, understand customers behaviour etc. It is duty of manager to make assure that with
through focusing on these competitive forces, it is easy to implement effective strategies which will
help them in achieving higher productivity & profitability which also increases effectiveness of
work. Another way through which competitive edge can be gained is to conduct proper planning so
that everything is carried out in proper way.
Discuss any three of the macro environmental factors with particular reference to how they can help
improve the business
Business environment refers to process which includes external internal factors affecting
overall organisational structure of business. It is important to focus on these element because they
positively & negatively impact upon functions & operations. Macro environment are those which
are mainly concerned with economic changes & impact upon business structure externally. In
relevance with given entity, they also get affected by these macro environment factors which are
customers is one who purchases product & service of company. They impact upon enterprise
because they are responsible for generating profits to business. So, given organisation maintain a
positive relationship with customers so that goodwill of entity increases. Without customers, it is
not possible for them to carry out their business operations & functions in proper manner. Impact of
these element creates a deep effect on production process as well. Little Dessert Shop is customers
centred focused entity, which aim to deliver quality of services to their target audiences (Makori,
2019). Through this they are able to enhance firm goodwill in market. This factor help in
improving business as by using of services consistently which leads to higher profitability. Then
another one is supplier which are also considered as macro environmental factors as they are
essential element because they are responsible for value added delivery process, assures that
business has important resources etc. Without suppliers, it is difficult for enterprise to acquire
resources, reach to target audience. They are being considered as agent of enterprise. These too

assist in improving business by providing quality & affordable resources. Further factor is
competitors which also affects business because these shows competitors who are also involved in
same business & are impacting upon other operations. In this focuses on three elements which are
desire competition, brand competition, product form competition. In reference with intensity of
competition in hospitality sector, it is higher (Pei, 2020). These also improve business by
encouraging enterprises to use strategies & accessing to more new ways of doing same business in
unique way. These three macro environmental factors affects the business at larger scale. Therefore,
it is seen that these elements are needed to be focused which leads to better results. Moreover, they
too are useful for development of business functioning at wider level (Remeikienė, 2019).

CONCLUSION
After analysis of above essay, it is examined that it is essential to have deep knowledge
about type of business in market so that goals are achieved in appropriately. With rise of
competition in market, it has become crucial to adopt most beneficial form of business. So, this
essay gives a brief knowledge about different business, competitive forces and environmental
factors affecting business. It has been evaluated that it is necessary to have a appropriate knowledge
about relative business so that short & long term objectives are achieved. Furthermore, businesses
need to be active market to carry out appropriate decision making.

REFERENCES
Books & Journal:
Ariza-Montes, 2017. Employee responsibility and basic human values in the hospitality
sector.International Journal of Hospitality Management,62, pp.78-87.
Barinova, 2017. Influence of macro-environmental climatic factors on distribution and productivity
of freshwater algae.Int J Environ Sci Nat Res,4(1), pp.1-5.
Borodako, 2018. Events KIBS on the business services market–a netnography analysis.

Doligalski, 2018. Internet business models in the consumer market–a typological
approach.Marketing i Rynek,12.
Elsharnouby, 2020. Change or perish: examining the role of human capital and dynamic marketing
capabilities in the hospitality sector.Tourism Management,82, p.104184.
Makori, 2019.Response Strategies And Sustainability Of Hebrew Immigrant Aid Society In Kenya
To Changes Of The Macro-Environmental Factors(Doctoral dissertation, UoN).
Pei, 2020. Geographic variations and potential macro-environmental exposure of hypertension:
from the China hypertension survey.Journal of hypertension,38(5), pp.829-838.
Remeikienė, 2019. Evaluation of e-business micro and macro determinants by multiple indicators
multiple causes model.Inžinerinė ekonomika, pp.591-600.
Syrbu, 2019. Cognitive Modeling of the Mechanism of Partnership of Business Entities with Public
Authorities.The 21st Century from the Positions of Modern Science: Intellectual, Digital
and Innovative Aspects,91, p.104.
Zvyagin, 2017, November. Innovative activity as a basis for successful partnership of business and
education spheres. In 2017 IEEE VI Forum Strategic Partnership of Universities and
Enterprises of Hi-Tech Branches (Science. Education. Innovations)(SPUE) (pp. 114-117).
IEEE.