Business Strategy

Business Strategy

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Apply proper frameworks assess the effect of macro environment on chosen company and
also its tactics..........................................................................................................................1
TASK 2............................................................................................................................................4
P2 Assess internal environment and ability of company by adopting proper frameworks....4
TASK 3............................................................................................................................................6
P3 Porter's Five Force Model for competitive environment of business organisation...........6
TASK 4............................................................................................................................................8
P4. Strategic administration plan in addition with strategies, objectives and tactics.............8
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business strategy is determined as a competitive action that can be adopted by business
organisation for attracting large number of user in competitive marketplace. And, it helps in
strengthening performance and accomplishing objective in timely manner. This report is depend
upon the company name does L’Oreal. It is considered as a French organisation which is located
in clichy. It is the largest cosmetic organisation and founded in the year of 1909 and manufacture
cosmetic products. This report provides discussion regarding micro and macro environmental
factor as well as Porter five forces model for achieving competitive edge at market place.
Therefore, it is necessary to maintain strategic administration plan along with strategy and
objective, assessment of various kind of decisions related to strategy is also discussed in this
report (Anwar, 2018).
TASK 1
P1. Apply proper frameworks assess the effect of macro environment on chosen company and
also its tactics
Macro environment is considered as a external environmental factor that is impacted by
strategy of organisation and taking decision in timely manner. In reference of L'Oreal, it signifies
those elements that are determined as external force of organisation and their main focus is to
adopt PESTEL analysis for assessing external environmental factor that is going to be mentioned
below:
PESTEL analysis is determined as a framework which is adopted by company to assess
macro environmental element that impose direct effect on organisation. This assessment involves
different factors that are given below:
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