EasyJet: Market Structure, Economic Factors, Brexit, and Covid-19 Impact

19 easy jet report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explain the market structure in UK within which Easy Jet operates ..........................................1
What are the Economic factors within the UK that affects the business of EasyJet?..................2
What are likely impacts of Brexit on the business operations of the company?.........................5
Analyse the impact Covid-19 is likely to have on the business of the company?.......................6
CONCLUSION................................................................................................................................7
Recommendation.............................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Airline is defined as an industry which offers air transport services to paying customers
and make feel them good. The business of transporting paying passengers and freight by air
along regularly is considered as airline services. In the environment, different types of people are
living who use air line services to go and visit somewhere. This is important for individual to
analyse their needs and select best organisation which can provide the airline services to their
customers (Farboodi, Jarosch and Shimer, 2017). The report is about EasyJet Plc that is British
multinational low cost airline group headquarter at London Luton Airport. In this organization,
number of employees are working collectively and deliver the good experience to their
customers which can help to operate the business regularly. Before Pandemic, organization
delivered best quality of airline services that make higher performance in changing environment.
The report covers market structure in the UK within which EasyJet operates, economic factors
that affects business, impacts of Brexit on business operation and impact of Covid-19 on
organization.
MAIN BODY
Explain the market structure in UK within which Easy Jet operates
Market structure is defined as nature and degree of competition in the market that
understand the needs of customers and provide the products as well as services. This is most
important for organization to know what their their customers wants and how they can be
satisfied that can help to increase the market image and productivity. Market structure entails
how companies are differentiated and categorised based on types of goods which they sells. This
also helps to know hoe their operations are affected by external factors and elements as it make
easier to know the characteristics of diverse markets (Auer and Schoenle, 2016). The various
market structure are described below:
Perfect competition: This can be explained as market structure where having many
buyers and selling that creates situation of perfect competition. Without having so many market
players it become impossible to prevailing the price in market (Collin‐Dufresne, Junge and
Trolle, 2020).
Monopoly: This is opposite of perfect competition where only one producer of particular
good and services is having and it charge the prices as they wants. In other words, where there is
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