Roles and Responsibilities of Marketing Functions in Cadbury

Marketing concept and
internal relation

Table of Contents
Executive summary- .......................................................................................................................3
..........................................................................................................................................................3
INTRODUCTION ..........................................................................................................................4
TASK...............................................................................................................................................4
P1 Roles and responsibilities of the marketing functions ..........................................................4
P2 Various roles and responsibilities of marketing relate to organisational context..................5
P3 Compare different organisations utilize marketing mix to the marketing planning process
.....................................................................................................................................................7
P4 Basic marketing plan for Cadbury.........................................................................................7
REFERENCES..............................................................................................................................10

Executive summary-
Marketing is very important aspect of every organisation, it helps organisation to attract
customers and retain them within the organisation. In this report, it is analysed that all marketing
functions are very important for the success of business. Marketing mix consist 7 p's that are
extremely helpful for the organisation to launch new product within the existing market. It is
analysed that all these marking mix facilitate organisation to retain their employees and provide
them better quality products and services.

INTRODUCTION
The concept of marketing is referred as a organisational activity that is conduct by the
organisation to promote buying and selling of respective products and services of organisation. It
includes all activities of advertising, promotion, selling products and deliver them to customers
and any other business. Success of any business is depends upon the effective marketing that
facilitate to provide better products and services to customers then their competitors. The
respective concepts main focus is on the analyse market trends and demands and help to deliver
quality products and services then competitors. In this report, the chosen organisation is Cadbury
which is British multinational confectionery, founded in 1824 by John Cadbury. It's headquarter
is situated in London, England. 71,657 employees are working in the organisation. In this report
all roles and responsibilities of marketing and how they are related with respective organisation
is being discussed. All marketing mix and basic market plan is also covered in this project report.
TASK
P1 Roles and responsibilities of the marketing functions
The concept of marketing is related to the buying and selling products and services to
customers according to their requirement and demands. It focus on the overall satisfaction of
customers needs and demands. There are various functions and roles are conduct by Cadbury
under marketing such as transporting goods, storing them and collect all informations that are
related to current market trends to fulfilling customers needs(Gneezy, 2017). In the pandemic of
COVID-19 , roles of marketing are increased to conduct all marketing functions digitally
platform. Other then the respective organisation also analyse customer's requirements, market
trends and evaluate area of profit for the organisation. Some role of marketing functions are
discussed below:
Identification of customer's requirement- It is the important function of marketing that
is conduct by the Cadbury to identify the current needs and demands of perspective
customers(Gummesson, 2017). In the situation of COVID-19 the respective organisation conduct
various online surveys and questioners to analyse all customers needs, wants, preferences and
habits and identify that what type of product and innovation are demanded by them in market
place.