The Contemporary Hospitality Industry

TOP7462 THE
CONTEMPORARY
HOSPITALITY INDUSTRY
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................2
COMPANY OVERVIEW...............................................................................................................2
LO 1.................................................................................................................................................2
Different services provided by hospitality industry.....................................................................2
Interrelationships between various functional and operational departments of hospitality
organisation..................................................................................................................................3
Impact of hospitality industry on economy.................................................................................3
LO 2.................................................................................................................................................4
Operational roles and functions within hospitality services........................................................4
Skills required within organisation and their impact on performance.........................................4
LO 3.................................................................................................................................................5
Impact of external factors on performance of hotel.....................................................................5
SWOT analysis of Travelodge.....................................................................................................7
LO 4.................................................................................................................................................8
Implications of the latest and potential trends in hospitality organisations.................................8
Specific hospitality business for development of products and services.....................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
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INTRODUCTION
Hospitality industry services aims at anticipating the needs of guest and to provide them
comforting services such as drinks, food and other privileges. The increased tourism activities,
technology and globalised business culture has given new rise to standards and levels of
hospitality industries. This business segment has observed a wide range of advancements and
development (Jones, Hillier and Comfort, 2016). The report will analyse the current structure and
scope of Travelodge hotels which is one of the most famous hospitality organisation of United
Kingdom. The document will also evaluate the skills required within hospitality companies for
achieving business goals within this sector. It will also describe the latest trends and
developments which affects the operational activities and performance of hotels and other
hospitality organisations. The performance of these companies is influenced by both internal and
external factors. The report will discuss the current issues faced by the Travelodge and how
influencing parameters affect its performance.
COMPANY OVERVIEW
The document will explore the trends, issues, structures and developments of Travelodge
hotel. The head quarter of organisation is in UK and operates around more than 500 hotels in
UK, Ireland and Spain. In terms of number of bedrooms the organisation is considered as the
biggest hotel chain in UK and is very popular among its customers as the budget hotel chain. The
hospitality industry experience extreme competition from other budget hotels like Premier Inn as
well as from other global brands such as Hilton and Marriott. However Travelodge group has
successfully use technology and marketing factors to sustain its success and to expand its
business to different parts of the world as well.
LO 1
Different services provided by hospitality industry
Hospitality industry covers wide range of services for providing quality time and
experience to their customers through food, transportation, travelling, theme parks and stay
facilities (Schuckert, Liu and Law, 2015). The key organisations in this industry include hotels,
restaurants as well as theme or amusement parks. There are mainly four types of business
activities provided by the hospitality industry:
Food and beverages: This segment of hospitality companies provides quality food services.
This can be completely independent unit or can be in integration with other business activities of
hospitality.
Recreational business activities: It provides facilities and services to people so that they can
enjoy, relax and make fun. It includes theme parks or fun events.
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Travel and Tourism: Tourism business allows people to move from one place to another. It
consists of services such as cabs, transportation vehicles and travel agencies.
Lodging: These services such as hotels or campground provide facility to customers to stay
safely at a place or in other words it allows people to spend their day with comfort. With
expanding business and leisure activities this business is one of the evergreen business activities.
The hospitality organisations provide vast range of services and products to their customers.
Apart from rooms to stay Travelodge provides services such as food services, cabs, wireless
internet, business purpose meeting rooms, parking, fitness centres, concierge and room services
(Ryan, 2015). The aim of this hospitality organisation is to ensure that all facilities for the
comfort of their clients are easily available and provided to them.
Interrelationships between various functional and operational departments of hospitality
organisation
Travelodge has different departments for executing its operational activities. The
cooperation between these departments is essential factor to ensure the quality of services
provided by Travelodge. Housekeeping department manages the rooms and public spaces within
hotels. The human resources in this department have regular interaction with engineering
department so that if there is requirement of any repairing and maintenance in any service like
lighting, fountains or water services then they can be improved. The accounts department
monitor all expenses and profits of Travelodge so that its performance can be analysed.
The front office department of Travelodge welcomes all guests and provide them services
which are available for the use. To ensure the security of guests and property of organisation
Travelodge also has security department. The front office department also verify the background
of customers so that there is no threat to the security of company and other guests. The food and
beverage services must be in accordance with the needs preferred by clients and as per the
standards of organisation. Thus for this purpose this department regularly communicate with
marketing department. The interdependency among these departments is necessary for
organisation to achieve its profit goals (Köseoglu and et.al., 2018).
Impact of hospitality industry on economy
The hospitality industries have significant impact on economy and serve as driving force
for employment and GDP of the economy. The hospitality industries create vast job and
employment opportunities. It also provides a good part of the tax given to nation. For instance in
Europe 10.2 million people are involved in jobs provided by hospitality services and this
industry contributes to 3.7% of its GDP (The hospitality sector: contribution to GDP and
employment, 2015). In order to support the local economy the organisations provide profits to
raw material vendors as well. To execute everyday operational activities these organisations need
sufficient resources such as cleaning equipments, food products and labours. The tourists also
spend money in purchasing goods, local attractions and pharmacy items as well (5 Ways
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