Marketing Mix for Costa Coffee

TOP8152
(PART 1)

Table of Content
 Introduction
 Product
 Customer Need
 Company
 Distribution
 Price
 Marketing Communications
 Your Recommended Marketing Mix
 References

INTRODUCTION
Marketing refers to action of promoting
as well as selling service or products
consisting advertising and market
research. It is management process
by which products move from
concept to consumer.

Product
It refers to system that is
available for use of
customers or it is anything
that can be provided to
market in order to fulfil
needs of consumers in an
effective manner.

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Intense Espresso is dark and the
heartbeat of Costa coffee. This
coffee is an elegant short of
Oppressor with better aroma of
the warm roast.

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 The attribute of this company is that it provides dark coffee. From this
reason, it seems bitter to people.
 There is a need to make improvement in this coffee by adding sugar and
changing the coffee beans from medium-dark to light coffee beans that
consist with low caffeine.

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Its importance is that there are a range
of people in United Kingdom, that
do not like strong coffee, this
change will directly attract people
and change them into customers of
Costa Coffee.

Customer Need
Under this, need is desire that can
be cause a consumer to
purchase product. It is a
primary responsibility of
company to focus on needs
of customer and also try to
fulfil them in an effective
manner.