Importance of Positioning and Repositioning for Marketers - Burberry

Added on - Dec 2020

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Table of ContentsINTRODUCTION..........................................................................................................................1TASK 1............................................................................................................................................1Importance of positioning and repositioning for marketers........................................................1Positioning of brand will change as result of this process and identify where on map Gucciand Primark brands would be located.........................................................................................2Two methods which brands such as Burberry might use to achieve repositioning....................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4.........................................................................................................................................................4
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