Investigation into Amazon's Customer Loyalty in UK

An investigation into how Amazon
achieve customers loyalty in UK
Dissertation

Aims and Objectives To investigate ways through which Amazon achieve
customer’s loyalty in UK”.
 Aim:
 The main aim of the dissertation is to investigate ways
through which Amazon achieve customer’s loyalty in
UK.
 Objectives:
 On the basis of topic, several objectives have been
developed by researcher, which are described as below:
 To understand the concept of customer loyalty for
organizations
 To determine importance of customer loyalty for Amazon
in UK.
 To identify the strategies that are applied by Amazon to
make regular customers to loyal once.
 To recommend way to improve customer’s loyalty
towards Amazon in UK

Introduction
 What is it about
 Customer loyalty is a trust and believes of the
customer with any particular company's product and
services. If customer loyalty is being strong about the
organisation then company's profitability and market
share can automatically increase. In a simple word it
can be said that customer loyalty is a process under
which customer influence to purchase the same
product and services from the same organisation
again and again because of their satisfaction.

Conti...
 Customer loyalty can improve among the customer while particular company's
product and services provides effective satisfaction to customer and they are
effectively satisfied from the product prices, features, quality and characteristic.
Customer loyalty is the only phrase that is commonly used by corporations in
modern business today. It is one of the beneficial tool that helps in increasing profit
of entities and sustaining in the market for longer period. In order to improve the
customer loyalty, company needs to understand the buying behaviour of the
customer and their choice, perception, requirement about the product and services
etc.
 The following dissertation provides the depth knowledge and understanding about
how company can achieve customer loyalty and how company it able to improve
customer loyalty by deliver effective product and services. In this following
dissertation, Amazon company has chosen for investigation to how it can able to
improve customer loyalty. The following research study provides the understandings
about how company can create customer loyalty by use several ways.

Introduction to the company
In the present era, many companies forcing its
manager to improve the customer relationship so as
it can able to improve customer loyalty. With
assistance of higher customer loyalty, company can
able to gain its long term growth and stability in the
co competitive market. Customer loyalty is a kind of
competitive advantage by which firm can easily earn
effective profitability and market share in the
market.

Contin...
In the following dissertation, researcher has chosen Amazon for to
investigate the ways by which Amazon attain customer loyalty in the
UK market. Amazon is an American electronic commerce and cloud
computing corporation that was launched in the 5 July 1994.It is one
of the largest internet based retailer in the world by total sales and
revenue in the market. It is dealing with all kind of consumer products
like apparel, furniture, toys, food, jewellery, electronics, video games
etc. The major objective of this cited venture is to earn maximum
profitability and market share. For this objective, company required to
improve customer loyalty so that various ways to enhance customer
loyalty has been addressed in this dissertation.