Impact of Social Media Marketing on Consumer Behavior in the Retail Industry of UK

   

Added on  2022-12-30

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TOPIC DEVELOPMENT
Impact of Social Media Marketing on Consumer Behavior in the Retail Industry of UK_1
TABLE OF CONTENTS
Topic................................................................................................................................................3
Aim & Objectives........................................................................................................................3
Reason behind taking the topic....................................................................................................4
Literature Research......................................................................................................................5
Research problem........................................................................................................................5
Research Question.......................................................................................................................6
REFERENCES................................................................................................................................7
APPENDIX......................................................................................................................................9
Impact of Social Media Marketing on Consumer Behavior in the Retail Industry of UK_2
Topic
“To evaluate the impact of Social Media Marketing (SMM) on the consumer behaviour
especially in times of pandemic of COVID-19 in the context of retail industry of UK”. A study
on Tesco.
Aim & Objectives
Aim: To analyse the impact of Social Media Marketing on the behaviour of consumers of Tesco
in UK especially in times of pandemic of COVID-19.
Objectives
To analyse the evolution of Social Media Marketing during the time of pandemic of
COVID-19 in the retail sector of UK.
To examine the impact which SMM has on the consumer behaviour especially in the
times of COVID-19 in Tesco.
To ascertain the challenges in using the social media marketing as a tool to influence the
consumer behaviour.
To recommend various strategies which can help in influencing the behaviour of
consumers through social media marketing during the pandemic.
Research Questions
How can the evolution of Social Media Marketing be understood at the times of
pandemic of COVID-19 in context of retail sector of UK?
What is the impact of social media marketing on the consumer behaviour of Tesco
especially in the times of pandemic of COVID-19?
What challenges can be faced by the retail companies in using the SMM as a tool to
influence the consumers’ behaviour?
What strategies can be recommended to the company which can help in influencing the
behaviour of consumers through SMM during pandemic?
3
Impact of Social Media Marketing on Consumer Behavior in the Retail Industry of UK_3

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