Topic: Digital communication tools The Mount Royal University's
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Topic: Digital communication tools TheMount Royal University's teachers and students currently use Google for both email IDs and calendaring purposes as part of digital communications internally. The Mount Royal University also provides free Wi-Fi for better intranet connectivity and the university makes an effective use of social media digital communication tools such as facebook, LinkedIn, Twitter and YouTube. The website of Mount Royal University has direct links to respective social media pages of the university(fanpagekarma.com/, 2019). TheMount Royal Universityhas an effective website with good aesthetics. At organizational level, they make effective use of social media tools and business emails only. However, we can say that the Mount Royal University is an occasional poster on facebook and less people view and like the posts, whereas LinkedIn and YouTube pages are very effective as compared to facebookpage.Hence,ratherthanfocusingandleveragingonallsocialmediadigital communicationtools,theyshouldfocuson1-2networkingwebsitesonlytoincrease effectiveness. Emails can be replaced bydigital cloud storages and private chat mechanismsas emails restrict the sharing of heavy files and attachments and also pose a security risk of leakage of information(mtroyal.ca, 2019). In order to increase the customer experience, it is recommended that the Mount Royal University should have avirtual Chatboton their website to increase the web traffic, answer queries and increase digital footprint of the university. Secondly, they should have aninternal instant messaging system(something like IBM Sametime) that can be used by teachers and students for quick chat.Virtual Chat roomscan also help external people ask questions on the go. Moreover, they should optimize their website with more videos to ensure greater digital footprint. The university can also open onlinedigital discussion forums and blogs, where other universities and corporate executives can share their ideas. This would indeed increase the digital footprint. The university should go forSEO optimization by paid subscriptionsto increase the footprint on internet(n.a, 2018). 1
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References mtroyal.ca. (2019).About us. Retrieved April 13, 2019, from https://www.mtroyal.ca/: https://www.mtroyal.ca/ n.a. (2018).digital communication tool. Retrieved April 12, 2019, from https://alltopstartups.com: https://alltopstartups.com/2016/03/17/digital-communication- tools/ fanpagekarma.com/. (2019).Mount Royal University Facebook Insights. Retrieved April 12, 2019, from https://www.fanpagekarma.com: https://www.fanpagekarma.com/facebook/124439764507/MountRoyal4U 2