Digital Marketing: Importance and Strategies

Digital Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1............................................................................................................................................3
Marketing.....................................................................................................................................3
Meaning of marketing mix and the implement of communications mix.....................................3
Digital marketing.........................................................................................................................4
Social media marketing................................................................................................................4
Importance of digital marketing and social-media marketing.....................................................5
PART 2............................................................................................................................................5
Social-media contents and its example........................................................................................5
Digital marketing campaign adopt by Intercontinental hotel......................................................6
Social-media content and it effectiveness....................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The term digital marketing refers to use of internet, mobile devices, search engine, social
media and other digital channels for transferring information related with product or services to
customers within use of electronic medium. Marketing consider digital marketing steps and they
are acquire for completion of task with entire endeavour through which work is completed
according to digital marketing. The term internet marketing is different from digital marketing
and it is used to advertise products on mobile devices and laptop. This report is written from
perspective of Intercontinental hotels and it is a large group of hotels that perform business in
hospitality sector (Baxi, Panda and Karani, 2016). Digital marketing channel and their
importance in marketing as well as marketing mix will highlight in this report. Aspects of digital
marketing and social media marketing is also cover in upcoming section. In the last, example of
social media content will also focus in report.
PART 1
Marketing
The term marketing refers to set of activities and it aids to promote selling and
purchasing of products or services. Traditional and digital are two types of marketing methods
for promoting all products at a large level. Intercontinental hotels utilise both marketing methods
for promoting their hospitality services at different geographical areas. Paper and magazine
refers to example of traditional marketing and on other side, website promotion, influencing
buyers for purchase of products from social media channel refers to process of digital marketing.
Meaning of marketing mix and the implement of communications mix
The term marketing mix explicate as promotion of different and unique ingredients that
are crucial for promoting Intercontinental hotels as a brand. Moreover, the main motive of
marketing mix that is adopted by management is states towards implement of formulating
competitive-edge in market. Website design is one of the important techniques in present
scenario for completing all work with decided task that aids in completion of work with more
efficiency (Cole, DeNardin and Clow, 2017). According to decided task, it is identified
marketing mix is simple and it aids towards complete of work with basic elements that are
product, price, place and promotion. From perspective of Intercontinental hotels marketing mix
aids towards managing services which leads to complete work with formulation of competitive-