Advice on Setting up a New Business for a Newly Developed Formulation

Topic:
“Junyu Needs Your Advice”
Student Number:
Student Name:
Submission date
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Executive Summary
The main aim of this report to advise setting up of a new business for a
newly developed formulation by a Ph.D. passed student. This formulation
has already patent rights in two countries, that is, Australia and United
States. Expert has to advise appropriate financing method for client’s new
business and help in selecting right eco-system in either Australia or in
United States, after looking at all six indicators provided by client.
Six indicators selected by client are protection for patent right, financing
SME’s, availability of venture capital, number of days to start new
business, embracing new disruptive idea and soundness of banks, based
on these indicators expert has to give advice to client after analysing
score given to all six indicators as per World Competitiveness Index, 2018
and also relative weight provided for each of the indicators by client.
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Table of Content
1. Introduction
2. Analytical development
3. Conclusion
4. Appendix
1. An introduction:
Junyu, during her Ph.D. in Biology developed a new formulation, in which,
it required a sleep of only four hours a day without feeling tired next day.
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She already has patent rights in this formulation in Australia as well as in
United States. She has an ambition of commercialising this new
formulation and makes some money. It has all the potential to benefit the
consumers as well as people who needs this kind of drug to activate their
mental energy. She has a business plan in her mind to set up a small
scale enterprise in any one of the two the countries, i.e. Australia and
United States. But, to set up her venture she requires initial capital to fund
her start-up. In this regard, she needs financing from any financial
institutions, banks, or even from venture capitalist. Which country should
she choose to start her business, and how to finance her business, is the
subject matter of this study.
2. Analytical Development and Analysis:
Task 1
This new formulation is a disruptive idea, because it can transform the life
of many individuals across the word, who don’t get enough sleep due to
lack of time and over burden of work. Disruptive idea generally breaks the
stereotyped things and introduced new thing which completely shake the
existing players and capture their market share. It can be commercialise
successfully and make good money. Since, it is already patented
formulation in both the countries; it has a possibility of getting finance
from financial institutions or some venture capitalist to start her new
business. It would certainly create buzz among pharmaceutical players
(Picincu, 2018) and could be a creative disruptive idea, if properly
commercialize after accurate clinical trials, can renovate the drug market
for good reason and generate enough sales and revenue for Junyu and
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