Report on Theory of Total Quality Management

Added on - 21 Apr 2020

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Running Head: Total Quality ManagementTotal Quality Managementfor Event SectorSeven Events
Total Quality Management1ContentsIntroduction.................................................................................................................................................1Critical Analysis............................................................................................................................................1Core product...............................................................................................................................................2Expected product........................................................................................................................................2Augmented Product....................................................................................................................................3Risks.............................................................................................................................................................3Mitigations..................................................................................................................................................4Conclusion...................................................................................................................................................4Recommendation........................................................................................................................................4References...................................................................................................................................................5
Total Quality Management2IntroductionTotal quality method is a tool which is used in organizations to reduce the errors and improve theworking ability of the organization. The total quality management is an on- going process whichis used by the organizations in reducing the errors present in different process of the organizationlike, production, manufacturing, value chain etc., and improve the level of satisfaction receivedto customers. It refers to the plan implemented by the management of the organization with anaim to improve the quality of products produced in the organization and then subsequentlyinitiate greater customer benefits as well (Peratec Ltd 2012). These approach works in asystematic format, as it exercises the resources available with organization; and procure them ina way that the product receives differential specification from it. Further, this process needs thededication of both employer and employee present in the organization.The history of total quality management is marked from the early 1920s as the principleguidelines of scientific management. Next, in 1930sWalter Shewhart developed methods for thequality control and statistical analysis of the product. Furthermore, there are many authors whohad given their own definition and theories of quality management, like; W. Edwards Deminggave 14 points on Total quality management (Hirschey 2016). Deming was known as the fatherof quality control. Post implementation of this process in the industries of US, the managementtechnique was circulated worldwide. Countries like, Europe, Korea, Japan etc. mainly adoptedthis technique in their business process to perform in such a way that their business is renownedworldwide (Njie, Fon, & Awomodu 2008).There are many tools and techniques of initiating total quality management in the business likesix sigma, benchmarking, total product concept etc. Among all these concepts of total quality
Total Quality Management3management, the total product concept (TPC) is evaluated under this task to apply on a companybased in event sector. Further, the report provides a brief overview of the implementation ofTotal Product Concept in the organization “Seven Events” based in UK (Seven Events 2017). Itfurther discusses the critical analysis of the TPC in the Seven Events. More, details about thetask are discussed below.Critical AnalysisThe Total product concept is an important tool of the total quality management process whichwas originated byTheodore Levitt in the year 1980. This concept refers to the alignment ofproducts and services in a way that they largely benefit to the working of the organization. Theconcept includes four major aspects which identify and enhances the skills of the sales team onpromoting the product in the market. The concept includes the process of evaluation andimprovement in the activities implemented by the sales team so as to advertise the product in themarket in such a way that it attracts larger customer segment. Summarizing the above statement,it shall be noted that the total product concept views the product and defines three dimensionsfrom it that is, core product, expected product and the augmented product (Homburg,Schwemmle and Kuehnl 2015). The concept evaluates the range of the company to which theycan extend their capabilities in refining the product and producing it in the market.
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