Total Quality Management for the Events Sector

Added on - 06 Jun 2020

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TOTAL QUALITYMANAGEMENTFOR THE EVENTSSECTOR
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1History of Total Quality Management...................................................................................1Benchmarking:......................................................................................................................1Step 1: The Plan-...................................................................................................................2Step 2: Data Collection-.........................................................................................................2Step 3: Data Analysis-............................................................................................................2Step 4: Critical evaluation of the Six Sigma tool...................................................................4Step 5: Implementation of the six sigma tool-........................................................................4DMAIC-..................................................................................................................4DMADV-................................................................................................................5Kaizen's view of TQM...........................................................................................................8CONCLUSION................................................................................................................................8RECOMMENDATION...................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONTotal quality managementwith the abbreviationTQMis essential for all the businessactivities of an organisation as it help them in assuring the effectuality of the services. Thisphilosophy integrates functions like executing the needs and expectations of the customers alongwith the attainment of business objectives (Jha, 2017). Thus, for an entity TQM is the mosteffective tool for organisational growth. In this study, the TQM in events sector is been studied.For this study, the establishment chosen is Penguins Event,a private limited company founded in1996 at Windsor, Berkshire, UK. The strategies used in managing quality within an event arepresent in this learning. Further, evaluation of TQM tools implementation for organisationalsuccess.History of Total Quality ManagementThis tool was first used by the naval air systems command to explain the approach ofJapanese-style management of quality improvement. Later, TQM, a strategic quality control toolwas invented by Walter A. Shewhart and the, organisations began to use this technique in orderto make their actions successful.Penguins Events Limited is a renowned industry in event production and event logisticsector and serving people of UK from 21st May, 1996. The company earned a lot of respect andreputation by its customer focused services and in order to maintain the reputation it is necessaryto implement total quality management in their organisational events to satisfy the customers andachieve growth of the entity (Mendes, 2017). Organisation can attain TQM in its event by usingthe following-Benchmarking:The process in which entities do comparison of the services and products existing in theircompanies to the best practices existing in market is known as benchmarking. This is the mosteffective method of self-evaluation of the company's practices. The performance of theestablishment can be measured using benchmarking. Also, this technique is useful in evaluatingthe strengths and weaknesses of the entity. (Hashmi,2017).1
The benchmarking process is attained in five steps namely, plan, search, observe, analyseand adopt.Step 1: The Plan-In this step the selection of benchmarking process is done and then written down so thatfurther steps can be carried out. In this stage of benchmarking, the research of partners that letyou doing this process is done. It is that organisation which will be observed.Step 2: Data Collection-This is the main phase of this process, the best practices existing in the outer market areobserved and document out.Step 3: Data Analysis-The difference between the practices present in the entity to the best practices which areobserved out are been analysed in this step. This is the last step of this process of benchmarking,after which the activities which were analysed above are adopted for the organisation.The main objectives of benchmarking includes improving the services, developingproductivity measures, meeting customer requirements, etc. (Roque Lobo and et.al, 2017)Thisprocess involves various advantages and some of them are as follows-It increases the effectiveness of process.A great tool for self-evaluation.It enables the concentration in planning operation.2Illustration1: Impact of Benchmarking(Source:Elliott and du Bois, 2017)
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