Report on Total Quality Management Nature and Purpose

Added on - 06 Jun 2020

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Total Quality Management
Table of ContentsINTRODUCTION...........................................................................................................................1TASK..............................................................................................................................................1CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONTotal quality management is the process which helps business to run or a loger time.TQM means the overall quality of management process which helps to enhance the performanceof company. It is the tool in management which includes rules, efforts and quality. This increasesthe business value and growth. In this present report, there will be discussion on the total qualitymanagement its nature and purposes. Furthermore, the factors which influenced managementculture of the organisation will be highlighted as well. In this present file it will discussion onMark and Spencer Company. It will explain about the management techniques includingbenchmarking and process of Mark and Spencer.TASKTotal quality management is the complete cycle in which Mark and Spencer increases thequality of products and services(Dale, 2015). It helps to accomplish the organisation's objectivein an effective manner. It helps to set the benchmarking of products and services. Which giveshuge sales of the Mark and Spencer. It is the management process which improves the quality ofproduct and services, processes and culture of the cited company. On the other sideBenchmarking, it is the tool of TQM which helps to identified standard of the company. It is thepositive term by which firms owns experience and brand image in the market.It is the tool ofreference for evaluating the performance level of quality management. Product and services arethe main element of the company through they earn maximum profit. Quality of the services isvery crucial for the customers. They purchase the goods and services after measure their qualitylevel. Furthermore, with the help of TQM M&S set the benchmarking. This increases the sales ofthe product and profit revenue as well. Quality of management is based on many factors like,employee performance, customer satisfaction level, operation functions, employee involvement,objectives and goals etc. all these factors helps to improve the quality of management. Employeeinvolvement plays an important role to set the benchmarking. Regular participation of workershelps M&S to improve their quality of services. On the other side it is possible when Employeesare happy and satisfied for the M&S environment. M&S needs to give some benefits andmotivation power to enhance the performance level of employees.Furthermore, main aim ofM&S is to give quality of products and services. Without having objective, company will neverset their benchmark for other competitors. High quality of Products and services quality is veryimportant to maintain the image in the market(Sallis, 2014). Benchmarking collects the data of1
all the other companies to compare its performance with others. It the process of benchmarkingto analyse the best plan for its product and services. There are many factors of Benchmarkingwhich affects the quality of product and services mentioned below.External affectsAppearance of the product:Quality of goods and services is the most important factor.It increases the choice of products(Goetsch and Davis, 2014). M&S needs to focus ontheir products. Organisation earns huge amount of profit just because of selling primeproducts to the customers, so that to increases the product demand company needs toadopt quality of commodity to attract the customers. This is the most essential factorwhich affects product's demand in market. Low quality of commodity will not beacceptable by the customers. This situation may decrease the demand of the product.Product Design and Labelling:Second essential factor which affects the quality ofproduct is product design. It means related to the manufacturing specification of products.It includes some elements like Safety, life, Features of commodity and product design.Products must be presentable to the customers. It helps to increase sales and to set thebenchmark. On the other side if goods design is not attracted and not according to thecustomer choice, then it may lead to decrease the market attraction towards that particularproduct. This factor affects the quality of product. Mark&Spencer needs to adoptinnovative ideas to design the products. Best product design helps M&S to maintain itsproduct image in the market. On the other side low product quality may affect thedemand of the commodities.Suitability for customers:Suitability is the factor which relates supply to the demand.Organisation always try to measure the customer suitability and then sell productaccordingly. This factor may decreases the quality of product if product is not acceptableby buyers(Oakland, 2014). M&S should sell product on the basis of customer needs andwants. It helps to increase the quality of product. Benchmarking helps to identify thecustomer suitability and then helps to make new corrective strategies.Reliability:Reliability is the element which affects quality of products. Customers wantsreliable products which are healthy and good for them. Otherwise, buyers are not2
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