Impact of Total Quality Management on Customer Satisfaction and Retention: A Study on Walmart
The Business Research Project module covers the practical and theoretical aspects of business research, including problem definition and research methods.
11 Pages2536 Words427 Views
Added on 2023-06-15
About This Document
This research report investigates the impact of total quality management on improving customer satisfaction and retention towards Walmart. It includes a literature review, research methodology, data collection and analysis methods, ethical considerations, and research limitations. The research aim is to identify the practices of total quality management in context of an organization and determine the relationship between total quality management practices and customer satisfaction & retention.
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