TOTTO Company: Internal and External Environment Analysis

CORPORATE STRATEGY
1

EXECUTIVE SUMMARY
The report has been summarized the overall internal and external environment of TOTTO
organization with the use of value chain analysis, Ansoff matrix. With the help of BCG matrix,
the report has summarized that the clothing, backpacks and accessories are star product that
generate more cash to TOTTO.
2

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
Diagnostic findings......................................................................................................................4
Swot analysis of Totto company: ................................................................................................4
VIRO analysation.........................................................................................................................5
Value Chain Analysis of TOTTO................................................................................................6
External environment ..................................................................................................................7
TOTTO’S Competitive environment..........................................................................................8
Portals five force model .............................................................................................................8
Change and Sustaining Competitive Advantage..........................................................................9
TOTTO Market share and growth analysis – BCG Matrix.......................................................10
ANSOFF MATRIX...................................................................................................................12
diversification............................................................................................................................13
Implementation plan .................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
Appendix........................................................................................................................................16
3

INTRODUCTION
The present report will discuss the Totto company which are apparel and fashion
company that provide clothing, backpacks, accessories and fashion. It is dealing in fashion
multinational that offer variety and technology and aim to satisfy the need of clients in a
comfortable and versatility way with the better quality standards. This report will describe about
the in which way Totto globalized as well as which pattern seen in Totto expansion beyond the
Colombia (Elizabeth and Arroyo, 2020). In further aspects, also analyse the income statement,
cash flow and operating cost of Totto company.
Diagnostic findings
The Totto company is facing various issues and challenges in the emerging world as the
competition is high. The main issue the company is facing is changes in the fashion trend day by
day as well as preference and demand of the customers. Along with that it is challenging for the
company to determine the potential patrons for the growth of the company. For the company it
is challenging for the organization to meet the demand, taste and preferences of the every
consumer as everyone is having different mindset.
Swot analysis of Totto company:
Strength: This fashion multinational company offer a wide range of innovative product with the
quality like apparel, bags and clothes, etc. it provides quality as well as fashion at the same time
which attract the customer loyalty. The company presence at the global level and across the
world (Teoli and Sanvictores, 2019). Totto deal partnership with the Asian company to supply
technologies. Moreover, the company expand their production in the silver as well as ensure the
raw materials integrated with the suppliers. The company generate loyalty among youth and
sporty people in informal taste.
Weaknesses: Maintain low quality can result in the low price of fashion brands. Entering new
market and targeting new customers is the biggest challenges for the company. The dealing with
the third party supplier is the cost-efficient which can create a number of problems in their
production work, quality standards. The backpack product poorly displayed and back at the store.
Opportunities: Totto company is access in the Colombia market and also expand it footprint
(Abdel-Basset and Mohamed, 2018). In the fashion multinational industry, company can have
improved the lifestyle of the living standards as well as promote their products and services.
Company can increase the advertisements which helps in the growth of online shopping trends
4