TOUR OPERATION MANAGEMENT

TOUR OPERATION MANAGEMENT
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Table of Contents
INTRODUCTION................................................................................................................................3
TASK 1..............................................................................................................................................4
1.1................................................................................................................................................4
TASK 2..............................................................................................................................................6
2.1................................................................................................................................................6
2.2................................................................................................................................................8
2.3..............................................................................................................................................10
TASK 3............................................................................................................................................12
3.1..............................................................................................................................................12
3.2..............................................................................................................................................13
3.3..............................................................................................................................................15
TASK 4............................................................................................................................................17
4.1..............................................................................................................................................17
4.2..............................................................................................................................................18
CONCLUSION.................................................................................................................................19
REFERENCES...................................................................................................................................20
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INTRODUCTION
Management of the travel and tour organisations faces an imperative task to manage or
process with the detailed information regarding tour and visitors. The attraction of the visitor is
entirely based on the perceptions and financial incomes. The present report is based on the
development of the stages that are involved in creating holidays by the tour operators industry
(Wilson and Moore, 2017). The brochures, methods of distributions and other prospects those
are crucial for approaching the strategic decisions of the tour operators are encountered in the
study. Being the part of the tour operator organisation it is necessary to emerge the visitors on
describing the responses that are prepared by grasping knowledge about different holiday
destinations. The assignment represents the current and future trends that are essential of tour
operators to articulate perceptions of the people.
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TASK 1
1.1
The travel and tourism industry Trailfinders
is the most dynamic and was founded in the
year 1970 by former SAS officer Mike
Gooley with a staff of four people. Today
the travel company has developed 32
centres and is staffed with more than 1000
people (Wilson and Moore, 2017). With a
worldwide reputation, the widest range to
manage the flights, tours, hotels, cruises,
car and another cost lowest price.
As the line manager, it has been pioneered
that travel consultant has been a substitute
for one-on-one bespoke services (Morpeth
and Yan, 2015). The recent trends of
Trailfinders are:
Increase in the disposable income in the
economy
According to the recent trends, the increase
in the income popularizes the living
standards of the population. This helps in
contributing to the GDP of the country.
Developed the transactions of the new
technology
Now a day, the transactions are articulated
on the instance of the online booking
through the use of technologies (Ezeuduji,
2015). For example- depending on the
mobile booking systems that provide the
desired set of destinations holiday package
with booked details.
Increase in the access of country and
generating capital through Foreign Direct
Investments (FDI)
The fact that has helped in generating the
capital has influenced the travel and tour
industry to expand reach with the support
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of FDI as the globalisation has eliminated
the boundaries and increased
opportunities.
Providing variety of the holiday packages
i.e. customising the products
The variety of holiday packages can initiate
the terms with the economy of the country
(Wilson and Moore, 2017). This can be
supported by the significance of the
customising prospects of the products like a
visit to the Singapore, Virgin Atlantic &
Delta and many others.
The Current trends have provided the
effectiveness of the facilities that are
accounted for the level of the customer
satisfaction. Customers have set a
benchmark to increase the demand for the
products and services that are provided by
the travel organisation (Morpeth and Yan,
2015). The visit to different locations can
help in developing their physical
significance. The places for the visitor
attractions like- National Maritime
Museum, Royal Observatory, Cutty Sark and
Tower of London.
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TASK 2
TITLE
PROPOSAL FOR THE EDUCATIONAL TOUR FOR ADULT STUDENTS FROM LONDON, UNITED
KINGDOM
SUMMARY
As a Trailfinders manager, it is necessary to create a luxury coach and educational tour for adult
students from London. A detailed proposal covering the group of 42 students’ size and tour for
5 nights has been planned. The vacation has to be taken place in July 2019 (de Grosbois, 2016).
The stages that are involves as per the proposed details for creating a holiday tour in summer
vacation for 5 days at Grand Cassel Bergh Bruges.
INTRODUCTION
The report provides an understanding of the stages that are involved in creating holidays. It
assesses the stages and timescales and methods that are involved in planning the tour along
with the selling prices that are recorded for the tour packages and price per person. It is
calculated with the cost of the local tour guide exchange for the duration of the tour.
BODY
2.1
The stages are involved in developing the tour packages and planning the stages of the tourist.
They are:
RESEARCH- DESTINATION AND MARKET
The destination is researched with the identification of the political, social and package tours.
The target market can help in identification of the key destinations. The approaches the
suppliers can account helps in making the policies and certainly engrasping the tour ingredients
of the market (Liu, et al. 2017). Based on the two things the new tour operators can undertake
the familiarization of the tour that is based on the two basic approaches. They are approaching
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the vendors without identifying themselves and other is taking the support from the vendor i.e.
tour operators that are independently accompanied by the average tourism created by the
classified vendors.
PLANNING AND SCHEDULING
NEGOTIATIONS WITH TOURISM SUPPLIERS- The negotiations with tourism suppliers is the
prospective stage which the tourist (Kew and Stredwick, 2017). The tour planner mutually set
the better price and better terms and conditions for planning and acknowledging the tour
prices with the better conditions. The travel agencies can direct towards the better terms and
conditions.
COSTING OF PACKAGE TOUR- The cost of the tour can connate with the management practices.
In simple terms, the involvement of the tour expenses is enticed with an incurred change in the
shape of the individual.
FINANCIAL EVALUATION AND PRICING- The cost of the product is evaluated with the estimated
selling of the prices and finalising tour prices. The financial risks such as foreign exchange,
payment of airlines, hotels and other destinations can solely help in determining the rate of
return, price competitiveness and market share(Tribe, 2015).
ADMINISTRATIVE STAFF- The staffs are the essential factor that is necessary to meet the
increasing need for the business. The tour operator will plan the recruitment process as the
business is seasonal so sociable personalities are recorded in the same way to make decisions
FORECASTING
MARKETING OF TOUR PACKAGES- After planning the strategic position the vendors can
encompass with the airlines, hotels and transport operators. This can standardize with the
affordable and standardized tour package (Williams, 2017).
DEVELOPING TOUR MARKETING PLAN- The tour marketing plan is centred with the
organisational objectives that provide a clear understanding of the perspective of the consumer
that is reliable in the market conditions.
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CONTRACTING
MARKETING INBOUND AND OUTBOUND TOURS- The international tour marketing provides
intensive tour components that differ on the basis of the services. For example- tour operators
of the UK handle the full tour services that include the packages in a similar way as of India but
components would be different (Williams, 2017).
Figure 1: stages of developing holiday
Source: Lang, 2010
Thus, the stages provide the proper planning and controlling and execution of the phases that
are involved in the operational practices of the stages of the creating the holidays. The
timescale can be provided as per the stages.
2.2
Different components are involved while approaching to the holiday packages of the tour
operators. The list of tour operators that are accounted while planning a holiday are:
INBOUND TOUR OPERATORS
The inbound tour operators provide details about the trips that are related to the local
assistance within the country itself (Stevenson and Sum, 2015). The local arrangements are
bound to visit the trips that are related to local attraction visits.
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MARKET
RESEARCH
PLANNING
AND
SCHEDULING
FORECASTING
CONTRACTING

OUTBOUND TOUR OPERATORS
The outbound provides multinational tourism that can relate to the visiting the country or
another place. The tour operator can provide customer services with their own country.
DIRECT SELL TOUR OPERATORS
The tour operators sell tourism packages that are bypassing the customers with the travel
agents. In addition to the direct sell, they can offer a large variety of destinations and packages.
The customer can provide the lower prices with the packages (Wilson and Moore, 2017).
DOMESTIC TOUR OPERATORS
They provide details to the trips that are residents within the boundaries. They are also known
as resident operators that have better knowledge of the domestic seasons, food and culture.
The influence of these operators suggestively increases the demand of the local market and
approach visitors to repeat their trips.
There are different methods that are relative to the components of the contracting part of the
holiday (Charlesworth, 2017). They travel packages within the UK for approaching for an
educational tour. The methods that are recorded to fix different components of the holiday are
Fixed Contract Method and Sale contract method. This method helps in maintaining the
services offered by service providers of the hotels, transports and others etc. which adopts
those methods of contracts.
FIXED CONTRACT
This type of contract is used to fix particular term which will end after the duration ends. The
sales and services that are recorded can help in providing the bulk of services for the tour
operators that purchase the bulk of cost-effectiveness (Lee, et al. 2015).
SALE ONLY CONTRACT
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Sale only contract provides the utility for the services that are offered with the demand that is
made on the basis of the higher prices. The demand and requirements are the only sources of
the utilisation because the payment is done previously.
Thus, it can be concluded that merit and demerit means of services can find the fixed contract
that offers lower cost of the package and focus is entirely based on the customer services (Wu
and Wu, 2015).
2.3
The selling price proposed for the Grand Casselbergh in Bruges involves special rates for the 42
students from London, the UK to Brussels and Brugge, Belgium.
The cost of local tour guide = £ 945
Spot Exchange Rate=€1.12 per £1
Additional Charges mark-up = 33%
Cost of the Rooms (2 adults on sharing) = 96 euro per person
Price of 48-seater luxury coach = £ 11200
TYPE OF COST CALCULATION PRICE (IN £)
Cost for accommodation 5 nights *(£96*42 students) £ 20160
Cost of Transportation £11200 £ 11200
Guide Charges £945 £ 945
Spot Exchange Rate €1.12 per £1
Total Cost £ 32305
Profit margin@ 33% £ 10660.65
Sale Price £42965.65
In the given case, in a trip to the Grand Casselbergh, Brussels from London the trip organised to
provide the accommodation at the hotel with the rate of 96 Euro for a twin room with 2 adults
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sharing. The special rate of the transportation for the 48-seater luxury coach including extra
charges £11200 and the local guide hired charge for £945 with the profit margin of 33% (Lee, et
al. 2015). The calculation of the solution provide the selling price of the holiday is £42965.65
and net per person cost is £1022.99167.
CONCLUSION
The study provides the customising details of the methods used for planning a tour and
allocating different tour operator along with the selling price of the education tour at Grand
Casselbergh from London to Brussel.
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TASK 3
INTRODUCTION
The task covers the work with marketing department team at Kuoni and methods that are
applicable for distribution to sell luxury holiday are planned through planning decision for
designing the selected brochure.
BODY
3.1
The important stages that are involved in the planning decision for the design of selected
brochure covers:
RECOGNITION OF THE ISSUES
The issues regarding the decision of the planning a brochure can regard to the format and
design that are developed with conveying measures of the time and information of developing
brochure and more.
BROCHURE FORMAT
The brochure is designed to keep the targeted details that are developed with the information
of the companies and luxury holiday plans related to constituents of prices charged and offered
with the designated constituents (Liu, et al. 2017). This includes quality, paper and printing of
the brochure in context to the details.
TARGET AUDIENCE FOR THE BROCHURE
The brochure is developed by keeping in mind the targeted audience with the attractive
measures. It contains the details, prices and preparative designs and colours.
BUDGETING
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The budget can ensure about the brochure with the incurred and its preparation occurred to
the leads successful details of planning as per the budget pre-decided (Wilson and Moore,
2017).
ACTION PLAN
The actions provide to make the details of are so planned and decided within time frames. This
action helps the tourist to decide their visit to certain locations within the limits of their budget.
Figure: Kuoni brochure
Source: Wilson and Moore, 2017
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3.2
Traditional brochures are the part of the tourism industry. It symbolises the packaging of the
documents in the printed form that are spread towards the features with effective information
regarding the tour operations. The various trends and technologies that are emergent
nowadays use the digital media sources to communicate with the people. The Kuoni travel
agency also attracts their customer through the different medium on the internet such as
posting their blogs on Twitter, Facebook or other. The simulated and audio-visual brochures
help in alluring the shot of the cruise of through video presentation (Chen, 2017). The
brochures are powerful for the tourism companies to acquaint their experience on the
packaging of the social media platform easily. The impact of the use of the technology can rise
with an integral part of the everyday life through old-fashioned paper brochures. The virtual
experiences to the promotion of the packages can leverage on the fact of the promoting their
business through social media platform. The technology has provided the information about
the operational events that has affected business through different means (Kew and Stredwick,
2017).
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Figure: Traditional Brochures promotion through online tools
Source: Kew and Stredwick, 2017
The Kuoni travel provides an access to the destinations through visual brochures that can
attract a number of tourists through promotional techniques i.e. Google post, E-mail, Social
media sites- Facebook and many others.
3.3
There are different methods for the distribution of the packages that are recorded as the
packages for the task that are allocated to various organisations. The methods that are followed
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by the tour operators of Kuoni include the mass market Apollo brand in the Nordic countries.
The Kuoni brand in the niche market operates their revenue with the domestic Swiss terms that
are involved in the business (Williams, 2017). The company retained its global travel services
through organising their business through inbound travel group with the theatre tickets and
sightseeing tours. The applications that are recorded can outsource the processing means that
margins with the source of high profitability. The most relevant method of distribution that is
involved is:–
 By the use of Newspaper coverage, low-cost involvement and coverage along with
effectiveness on customer is too high
 By using emergent means of marketing the tourism plans and selling the packages
through E-commerce and E-brochures
 Through contacting with the customer on the physical appearance basis that involves
direct selling of the packages details to the tourist (Charlesworth, 2017)
These modes help to provide the services and explore the moderate level of the dealing with
the customer. These travel organisations completely rely on the perspective of the customer
and grievance to persuade their booking on the repeated basis.
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TASK 4
INTRODUCTION
The strategic and tactical decision making approaches to the tourism are collectively used in the
context of different types of the tour operators (Morpeth and Yan, 2015). A comparison to
those decisions is elucidated in the study.
BODY
4.1
The strategic decisions that are encountered with the decision making are relevant in the
favour of the Mass tour operators and Niche specialist tour operator can be demonstrated as:
PRICING DECISION
The pricing is the important measure that helps any organisation to grow and develop their
particular instincts towards the suggestive planning of the different products and services. The
objectives and goals that are recorded as per the tour organisation can possibly relate to the
political, legal and economic factors. The levels of management are influenced by the different
external factors (Ezeuduji, 2015). This frequently changes the ratio of profit and can help in
vulnerably generating the respective packages for the customer.
VOLUME OR DEMAND
The expansion of the market is based on the diversification of the strategic decision that is
maintained with the organisational services. The company increases the untapped markets
with generations of the huge revenue generations. The contraction of the market has dropped
the unprofitable markets and reduce services (Liu, et al. 2017).
PACKAGES REFERRING CUSTOMER PORTFOLIO
The tour and travel companies provide the packages as per the demand of their customers and
escalate on the three categories that are grouped in marking on the customer demand and
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needs. The profile provides the packages that are relative to the luxury, economical and
moderate level of packaging (Lee, et al. 2015).
Other than this, the there different strategic decision regarding the investment in the tour
planning and other resources they can be encountered as- Product capitalisation decision,
Positioning and Image Branding and others.
4.2
The niche market tour operator helps in delivering the services in more précised and targeted
manner. The example includes the niches based on the price, specific interest, income bracket
and others. Escalating comparisons among the decisions that are recorded as per the mass
operator and niche/ specialist tour operator of the Kouni travel are recorded. The quick and
effective responses to the problems are focused on the marking the possible issues relative to
the quick problems of the market issue (Wu and Wu, 2015). The segmentation, targeting and
positioning analysis of the tour packages provided to the target customers can be recorded as
per the strategies that are essential to position the variety of mediums responsible selling their
products to the customer. The discount pricing helps in raising the demand for the tour
packages that are the centre of attraction for the travellers that are looking out for the specific
destinations to visit.
The companies have to maintain the framework that helps them to manage the risk of payment
with the tactical decision with those specified sources. The competition level in the market is
recorded with the existing rivals or entrance of the company’s existence for the long term. Even
the price wards are recorded to create the decrease in the prices with the activities that are
crucial for providing the services with the considerable measures (de Grosbois, 2016). It can
also help in viable increase of the fix prices for the particular plans.
CONCLUSION
This can be concluded that the strategic decision can target the number of the tactical decision
with the situation based process with the tactical decision in marking towards the practices of
the particular packages.
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CONCLUSION
The array of services supporting the organisations that are related to the travel and tourism
sector can help in increasing the appealing nature and beneficial amount of the services. The
use of methods that are reliable for contracting and distribution helps in providing strategic
decision along with innovation of the evident packages with appealing nature. The business in
tour management continuously faces ups and down as they are recorded to be seasonal based
services which are tactically growing with the increase in the competition level along with the
number of the visitors.
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