Tourism Industry and Operations Management

The provided report focuses on the tourism industry's contribution to a country's GDP and recent policies that have benefited both the company and nation. Additionally, it highlights various distribution channels used by tour operators and the importance of preserving tourist destinations' environments.

Tour operation management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
TASK 2............................................................................................................................................3
Covered in PPT...........................................................................................................................3
TASK 3............................................................................................................................................3
3.1 Evaluation of the planning decisions taken for the design of a selected brochure................3
3.2 Suitability of alternatives to a traditional brochure for various types of tour operators.......4
3.3 Various methods of distribution used to sell holiday for different types of tour operators.. 5
TASK 4............................................................................................................................................6
4.1 The strategic decisions made by different types of tour operator. .......................................6
4.2 Compare the tactical decisions that could be taken by a lcb tour operator in different
situations.....................................................................................................................................6
REFERENCES ...............................................................................................................................8
Various methods of distribution. 2017. Online. Accessed through.
<http://shodhganga.inflibnet.ac.in/bitstream/10603/13625/13/13_chapter%202.pdf>...............8

INTRODUCTION
Tourism is one of the fastest growing industries in present world economy, it has been
developing with time in terms of technology, purpose, scope, nature and other characteristics.
The present report is in context to Lcb tour operators, a leading tourism service provider in UK.
The report will identify impact of recent trends on tourism industry and tour operators, along
with stages of developing a holiday. It will also include a budgetary plan for developing a
holiday package for tourists. In addition to this, this report will identify the concept of designing
a brochure for tour operators and other alternative brochure for tourism company. Furthermore,
this assignment will also discuss about strategic decisions developed by various tour operators in
different situations.
TASK 1
Effect of recent and current trends as well as
development on the tourism industry
Travel and tourism industry is the most growing in
recent times. So many luxurious facilities are
provided by this sector to the clients. This sector is
the fastest growing in terms of economy. Hence, it
grabs attention of government as well as people
around the world. There are various tour operators
who offer attractive packages to people as per their
wants and wishes. Some kind of tour operators are
explained below.
Current/ Future trends and
development
Tourism industry is the most advance
industry which plays a great role in
contribution of economic development
of the nation. Many developments at
places and income of people has made
help in growing this sector to a great
extent.
Technological development: This has
made a positive impact on tourism
sector. This sector has grown due to
technological development as online
services are easily taken by people. Lcb
tour has made its own website so that
people can connect with the company
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Inbound tour operator: These are those operators
who arrange facilities and amenities for foreigners.
All the arrangements such as accommodation,
sightseeing, local shopping etc are being arranged by
In bound tour operators. Under this so many
intermediaries are available from whom travel
packages are being marketed.
Outbound tour operators: These are also one of the
kind of tour operators where multinational holidays
are being arranged by them. These operators facilitate
consumers within the nation. Visa passport
everything is arranged by these tour operators so that
tourist can enjoy their journey. Lcb tour works as
these type of tour operator in the nation.
Domestic tour operators: These type of operators
arrange holidays and vacations within the nation.
They focus on promoting their own country and its
culture.
Specialist Operators: This are another kind who
arrange packages as per the needs of people. Medical
travel and arranging adventure tours are one of the
basic nature of these specialist operators.
and know about the packages the
organization is offering. Clients have
actively participated in tourism
development due to advance technology
and active services they are being
offered by tour operators.
Low cost carriers: In the recent world,
airlines are the fastest growing medium
of transportation. Many airlines have
come up with low prices due to
increasing competition. It has developed
tourism due to fast and cheap
transportation. People started planning
more effectively and this has resulted in
increasing tourism in all over the
country. This low prices of airlines have
made tour operators in giving more
affordable tour packages to people. It all
resulted in increasing tourism to a great
extent. So low cost carriers is also a
major reason of increasing tourism
sector and tourism in the nation.
Increased environmental awareness
and responsible tourism: The
increasing environmental awareness
among people is also influencing
tourism industry. The tourist destination
services providers ensure that
environment of a destination or
community is not getting negatively
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affected by visitors or their activities.
TASK 2
Covered in PPT
TASK 3
3.1 Evaluation of the planning decisions taken for the design of a selected brochure
There are different stages for planning and decision in the process of designing a specific
brochure, these stages are described as below
Stage 1 : Research or strategy – This stage consist the significance of gathering important and
relevant information available with regards to the business environment. It includes written brief,
background material and study which relates to an existing issue of a brand or organization
(Mwesiumo, Halpern and Buvik, 2017). Expectations of the customers are important to be
identified and determined by surveys and questions that are asked them. It assists in choosing the
best design for the brochure. It consists the planning of brochure’s format including images,
content, designs, colours and structure that may attract potential customers.
Stage 2 : Concepts of design – Once the first stage is completed, the next steps is the choose the
primary ideas related to the design. This stage is a creative part in the planning of a brochure
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design, there are different essential elements which needs to be considered such as technology,
typography, graphic style, keywords and combination of colours. The concept that seems to be
most suitable are analysed and developed further. The client provides useful feedback according
to which the final design is selected for developing a final brochure.
Stage 3 : Development of detailed design – The chosen concept is further developed along with
the implementation of various essential information and details. A specific logo is created using
different colours and variations. Many pages of the websites are specifically grouped by software
such as Photoshop and sample pages of the brochure are developed on HTML.
Stage 4 : Implementation – Once the design is developed the next process is to implement the
design and finish the production. The professional programmers assist in converting effective
designs into HTML codes for the websites.
Stage 5 : Supervision of the production – It is very necessary to control quality of the
production, hence the supervision of this process very important. For example a developed
designed related to a specific brand or website should consist a name which needs to be
suggested by client.
3.2 Suitability of alternatives to a traditional brochure for various types of tour operators.
Planning and designing a traditional brochure is a lengthy and time consuming method,
the development in technology has developed various new and unique ideas of promoting
products and services of the tour operators (Holland and Leslie,2017). These ideas include E-
brochure, Social media marketing, Radio, Internet etc., all these methods of promotion are
alternatives to a traditional brochure. The alternatives to a brochure are described as below –
 E-brochure – This is same as brochure but the only difference is it does not need to be
printed on paper, therefore it saves a lot of time. It is a pack of information in electronic
format related to the tourism services offered by tour operators.
 Internet – Technology up-gradation has enhanced the number of internet users, the
companies are using online websites for promoting their products and services in the
market. Internet is quick method of advertising with the help of various websites and
portals.
 Social media – It is another effective method of promotion, the increasing number of
internet user has raised social media platforms where people interact and share ideas. The
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tour operators promote their services on various social media platforms such as Twitter,
Facebook etc. to attract a mass audience all over the world in a short time period.
Radio and television – People are highly involved towards watching television and hearing to
radio channels in their daily lives. The organisations are making advertisements for televisions
and radio that helps in promoting information regarding products or services offered by them
(Daniels And et.al., 2018). It helps to market products to many people and attract potential
customers.
3.3 Various methods of distribution used to sell holiday for different types of tour operators.
Tour operators use various methods for promoting and distributing their tourism services
and packages. Customer gets more attracted towards organization that uses most effective ways
of selling their services, the various methods used by cited organizations for selling services can
be described as below –
 Direct distribution selling – It is a most commonly used method utilised by tour
operators to sell their tourism services to customers in the market. This technique is used
by the company by sending information an discount related to tour packages directly to
the customers by emails, brochures or posters.
 Online travel agencies – The tour operators also collaborate with various travel agencies
to sell and distribute their tourism service to the customers. The online agencies are
closely linked with the potential customers and can be very effective in selling tourism
packages.
 Review sites – Another significant method of selling and distributing tourism services are
positive reviews on various websites or portals related to tourism services offered by tour
operators (Kerzner and Kerzner, 2017). The reviews on services are customers’
feedbacks that attract other tourists and encourage them to buy those tour packages
offered by a tourism company.
 Government website – Every country, state or tourist destination has a government
tourism websites that provide information related to tourist attractions. These websites
can share or promote tour operators series on their websites which can attract a huge
number of customers.
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 Social media platforms – There is a high competition in the tourism industry due to
increase in tour operators and service providers (Flores-Garza And et.al., 2017). It is
important to use a time saving and effective method of promoting services to attract
potential customers in the market. Nowadays, tour operators are using social media
platforms such as Facebook, twitter, Instagram which are used by a huge number of
people all over the world. These platforms are supporting tourism companies to sell and
distribute their services to a large audience in various counties easily.
TASK 4
4.1 The strategic decisions made by different types of tour operator.
The lcb tour operators has to take in to account following factors while making a strategic
decision.
Pricing strategies: This is the most important decision that lcb tours has to consider while
planning for tour packages. They should reduce their prices of tour packages so that it can attract
maximum number of people. Impressive packages at low prices will surely result in increasing
the business of lcb tours. This will also increase loyalty of customers and popularity of company
among tourist.
Distribute channel decision: Many tour operators are developing various channels for
distribution which helps the operators in knowing more about their clients. It also results in
reaching travellers at faster rate (Shevchenko and et.al., 2018). This different distribution
channels helps in giving information about so many mediums like transportation,
accommodations and details about tourist. This all results in making more effective and attractive
packages for travellers. It will increase overall business of tour operators.
Adding values in services or products: To make strategic decision another very important
element is to add value to the products and services. This can be done by adding additional
services while travelling like spa, guide to support while travelling to different places. It will
help in attracting more people as additional services with tour packages helps people in availing
such services.
4.2 Compare the tactical decisions that could be taken by a lcb tour operator in different
situations.
Tactical decisions are those which are taken in order to implement different strategic decisions in
the company. It changes the culture and influences the working environment of a company for a
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short period of time. For carrying out day to day operations different tactical decisions are being
taken by the companies. Like Tour operators come up with different decisions like food
availability while travelling, on the way camps etc. The comparison of tactical decisions taken by
lcb tours are as follows.
Tactical responses: Many people in the world like to travel which promoted the tour operators
in expanding their business. They set their own prices after considering the responses of people
towards the pricing policies of the company (Celik, 2017). Tactical responses have helped the lcb
tour operators in making their strategies better. It has come up with such planning and ideas that
can be implemented in different situations that are being faced by the company.
Tactical pricing: In order to provide the best service, it is really important for tour operators to
determine prices of the tour packages. It should be such that it can give tough competition to
other tour operators (Allen, 2017). These prices are for a specific period which are required to be
changed as per the different situations that arises in the environment. Pricing should be such that
it is helps in attracting customers while finalizing package for tour. Everyone compares different
tour packages before finalizing one. So lcb tour should apply such pricing that gives profits to
the company along with low pricing strategies.
Tactical Marketing: Along with above two tactics. It is important to define a funding so that
different packages can be formed by the company. It will help the company in knowing more
about market in order to arrange funds. As the organization is not so good in terms of finance so
it always tries to focus on increasing its profits (Tsaur, Cheng and Hong, 2018). The prices of lcb
tour operators are relatively high which should be lower down in order to grab maximum market
share in tourism industry.
Conclusion
From the above report it has been concluded that tourism industry has contributed highly in
increasing GDP of the country. The recent policies and strategic decisions by the company has
benefited the company and nation as well. Along with this, it has been summarized that Many
tour operators are developing various channels for distribution which helps the operators in
expansion of business. Furthermore, the tourist destination services providers ensure that
environment of a destination or community is not getting negatively affected by visitors or their
activities.
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REFERENCES
Books and Journals
Mwesiumo, D., Halpern, N. and Buvik, A., 2017. Effect of Detailed Contracts and Partner
Irreplaceability on Interfirm Conflict in Cross-Border Package Tour Operations: Inbound
Tour Operator’s Perspective. Journal of Travel Research, p.0047287517746016.
Holland, J. and Leslie, D., 2017. Tour Operators and Operations: Development, Management
and Responsibility. CABI.
Daniels, M.J., Harmon, L.K., Vese Jr, R., Park, M. and Brayley, R.E., 2018. Spatial dynamics of
tour bus transport within urban destinations. Tourism Management, 64, pp.129-141.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Flores-Garza, D.A., Salazar-Aguilar, M.A., Ngueveu, S.U. and Laporte, G., 2017. The multi-
vehicle cumulative covering tour problem. Annals of Operations Research, 258(2), pp.761-
780.
Shevchenko, A., Pagell, M., Johnston, D., Veltri, A. and Robson, L., 2018. Joint management
systems for operations and safety: A routine-based perspective. Journal of Cleaner
Production, 194, pp.635-644.
Celik, E., 2017. A cause and effect relationship model for location of temporary shelters in
disaster operations management. International journal of disaster risk reduction, 22,
pp.257-268.
Tsaur, S.H., Cheng, T.M. and Hong, C.Y., 2019. Exploring tour member misbehavior in group
package tours. Tourism Management, 71, pp.34-43.
Allen, S.C., 2017. A New Discipline for Tax: The Emerging Area of Tax Information and
Operations Management Helps CPAs Add Strategic Value to Their Organizations. Journal
of Accountancy, 224(3), p.38.
Online
Various methods of distribution. 2017. Online. Accessed through.
<http://shodhganga.inflibnet.ac.in/bitstream/10603/13625/13/13_chapter%202.pdf>.
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