Tour Operation Management: A Comprehensive Guide to Planning, Marketing, and Strategic Decisions

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Added on  2024/06/27

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AI Summary
This report delves into the intricacies of tour operation management, exploring the key stages involved in developing holiday packages, analyzing the impact of current trends on the industry, and evaluating various contracting methods. It further examines the planning decisions behind brochure design, assesses alternative promotional strategies, and compares different distribution methods. The report concludes by analyzing strategic and tactical decisions made by tour operators, highlighting their importance in achieving success in the competitive travel and tourism sector.
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