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(Doc) Tour Operation Management Assignment
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Added on 2020-07-22
(Doc) Tour Operation Management Assignment
Added on 2020-07-22
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TOUROPERATIONMANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Effects of current and recent trends and developments........................................................1TASK 2............................................................................................................................................22.1 Stages and timescales involved in developing holidays.......................................................22.2 Suitability of different methods of contracting for different components ...........................42.3 Selling price of a holiday from given information................................................................4TASK 3............................................................................................................................................53.1 Planning decisions taken for the design of selected brochure...............................................53.2 Suitability of alternatives to a traditional brochure...............................................................73.3 Suitability of different methods of distribution.....................................................................8TASK 4............................................................................................................................................84.1 Strategic decisions made by different types of tour operator................................................84.2 Tactical decisions that could be taken by a selected tour operator.......................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONTour operators are regarded as one of necessary stakeholders in whole tourism industry.In United Kingdom, tourism is one of the rapid developing sector and it also generated the morerevenue at market place. This sector provide its contribution in Gross Domestic Product ofnations. In context to this, purchasing power of persons enhancing which assess business firms tocreate various as well as sustainable plan on the basis of expectation and requirements of varioustarget groups (Barratt, Choi and Li, 2011). This assignment is based on Thomas Cook Group Plcorganisation which is leading leisure travel firm in all over world. In this firm more than 22,000staff members are working and it operates its business from 17 source markets. Under thismention report discuss about effects of existing as well as recent developments and trends ontour operations sector. Suitability of various methods of contracting various elements of holidayand also various kinds of tour operator.TASK 11.1 Effects of current and recent trends and developmentsIn travel and tourism, current trends many impacting whole sector in both ways whichcan be negative or can be positive. Current position of this sector is to developing very quicklyand also attract large number of consumers. In the market of United Kingdom, tourism formshave more scope and also have many attractive locations for existing visitors and make changeson the basis of current trends. Thomas Cook Group provides many advantages to consumers andalso provides attractive travelling packages for specific destination and which is Thailand tothem so that they can travel in all over the world. Sector is reshaping structure to deliver themaximum services as well as comforts to consumers on the basis of their changing demands(Cook, Hsu and Marqua, 2014). On the other hand recent trends in this industry has impactedbusiness firms in context to customize according to the trends. The impact of recent as well ascurrent trends and developments given below as above:Technological changes- In past time, people go to airport, railway station for ticketbooking so it was more expensive and time taking. But from changing in technology in thispresent time period, consumers book their tickets through online. Thomas Cook Group us usingits own mobile application to facilitate consumers at the door step in order to deal with the travelpackages as well as tickets. In this, consumers can book their tickets as well as cancel them.1
Internet became a necessary part of modern era and it puts its efforts to attract more consumerson the online interface. Enhance purchasing power- Maximising power of the consumers is to leading towardsluxurious trips and travel. Consumers are more expecting many facilities them at the time oftourism period. Customers are more seeking for any speciality in amazements and comforts fortour. Thomas Cook Group provides many holiday packages and also continuous programmes inorder to meet needs of consumers whose income is varied.Dynamic packaging- Consumer are demanding its travel packages for own tourpackages as independent as well as personal tours (Dietz, 2011). Under this, visitors are selectingown attractive destinations sin order to visit in effective time. Thomas Cook Group providesoffers as well as vouchers to its loyal consumers.Cost effectiveness- The firm is running its business online, consumers provides facilitiesin context to compare travelling packages and services of Thomas Cook Group with the otherbusiness firms. If cost of travelling packages will be reduced then in this case large number ofvisitors will be attracted towards it and profit level of firm will be enhanced effectively. TASK 22.1 Stages and timescales involved in developing holidaysThe people of this modern era are regarded tour as life time experience and also want tosatisfy their needs from tour operators. The Thomas Cook Group enveloping the travel packageson the basis of demand of consumers and also fulfil them in a systematic or proper manner atdestination at Thailand. In United Kingdom, there are various attractive locations which satisfyneeds of consumers in an effective manner. Some of the stages of developing holiday plans forvisitors given below as above:Gathering information- It is primary stage which is necessary for tour operator incontext to gather the relevant and accurate information regarding taste as well as needs ofconsumers in a better manner. In addition to this, manager of Thomas Cook Group gathersnecessary or accurate information from which it can satisfy demands of consumers in a betterway. Cost evaluation of packages- After information collection, there is a need to organisationto examine cost of the different trips and also their values through business firm and give themany holiday packages to consumers (Evans, Stonehouse and Campbell, 2012). Because of this,2
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