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Tour Operation Management - Assignment

   

Added on  2020-10-23

15 Pages3888 Words476 Views
TOUR OPERATIONMANAGEMENT
Tour Operation Management - Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................4A. Analysing the current and recent trends and development in the tour operator industry.......4TASK 2 ...........................................................................................................................................5A. Different stages in the development of a package and preparation of a package by TUI......5B. Evaluating various methods of contracting for different components of package fordifferent types of tour operators..................................................................................................7C. Determining the selling price of holiday package .................................................................8TASK 3..........................................................................................................................................10A. Designing and planning a brochure and evaluating the process of decision making inplanning and the suitability of non traditional methods of communication and promotion fordifferent types of tour operators................................................................................................10B. Evaluating and analysing different methods of distribution to sell the TUI holiday package:...................................................................................................................................................11TASK 4 .........................................................................................................................................12A. Evaluating different strategic decisions of TUI...................................................................12B Comparison of tactical decision in different situations by TUI............................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15
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INTRODUCTIONThe tour operation management is concerned with planning and organising all the inputsrelated to tour by purchasing it from several suppliers and preparing a package according totravellers needs and specifications by adding all cost of inputs plus its own price. TUI a U.K.based travel operator engaged in holiday packaging, charter and passenger airlines bookings,booking hotels and resorts. The current report will focus on trends and developments in touroperators industry, different stages while preparing a holiday package. The report will also lay itsemphasis on calculating the selling price for the holiday package, different types of distributionchannels for promoting the package (Cetin and Yarcan, 2017). TASK 1A. Analysing the current and recent trends and development in the tour operator industryThe tour operations industry has witnessed drastic changes in the recent years and manydevelopments has taken place since the industry is prone to specific customers' requirement. TUIhas adapted itself according to the ever changing environment efficiently which is the reason thatit is one of the successful tour operator of U.K. The recent development are given below:Budapest, Hungary one of the most popular holiday destination is famous ancient castles, oldtowns with rich cultural and historic buildings are the attractions of the city. People nowadaystends to explore the ancient places and the Budapest serves as the perfect destination for suchkind of travellers.Technology advancement: Development in the technology has positively affected TUIas it has widened the scope of its services to the large customers base. Sophisticatedsoftware for tour operation management has helped the company to manage largedatabase and determining accurate price of their products. Trend of providing all itsproducts through mobile apps has made it easier for the operator to directly interact withthe customers which has helped them in better understanding of customers requirements.Touists uses the technology to find about the places in Budapest and its attraction sitesfor their holiday purpose.(Chanin and et.al., 2015).Effect of Brexit : Brexit has affect tourism industry positively. The tour operator has itsales increased in the domestic market as the number of customers in the year 2016
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