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Tour Operation Management - TUI

   

Added on  2020-12-29

16 Pages4216 Words105 Views
Tour OperationManagement1

INTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................41.1 Effects of current, recent trends and development on tour operation industry.....................4TASK 2............................................................................................................................................52.1 Stages and timescale involved in developing holidays.........................................................52.2 Suitability of different methods of contracting.....................................................................92.3 Calculate selling price of holiday..........................................................................................9TASK 3..........................................................................................................................................103.1 Planning decision taken for designing selected brochure...................................................103.2 Suitability of alternatives to a traditional brochure for distinct types of tour operator.......113.3 Methods of distributing holiday packages for different types of tour operator..................12TASK 4..........................................................................................................................................124.1 Strategic decision made by different types of tour operator...............................................124.2 Tactical decision could be taken by selected tour operator in various situations...............13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................142

INTRODUCTIONTravel and tourism is a business of seeking the attention of consumers by offeringluxurious accommodation and entertaining tourists with various events. Tourism might beinternational, national or within the city and become one of the major source of income thataffects the economy of all the countries which are engaged in tourism activities (FrankelandGabriele, 2017). TUI is a UK based travel operator organization and subsidiary of TUI groupwhich is engaged in offering luxurious travelling facilities to the domestic as well as foreigntourist. Basically, this enterprise is owned by Thomson Corporation of Canada by having itsheadquartered in TUI UK is in Luton, England. Therefore, main objective of this report is tohighlight the influence of current and recent trends on tour operation industry. Furthermore, anappropriate stages and timescale will be outlined for understanding the method of developingholidays and suitable tools of contracting. Additionally, various phases of designing brochure arealso outlined in the project for promoting holiday package of tour operator. TASK 11.1 Effects of current, recent trends and development on tour operation industryTUI is a well repudiated organization whose main objective is to offer outstandingservices to their desired consumers in order to gain competitive advantage. Basically, companyalways tries to come up with innovative products and services for seeking the attention ofdomestic as well as foreign consumers. However, tour operators are developing at a very fastestrate due to maximization in consumer demand towards service industry. Innovative tourpackages and associated services are considered as major products of this industry. Mainly, thissector is developing in retail industry where travelling agents are working for selling theiroutstanding tour packages in other sectors (Güzel, 2014). Number of emerging trends and recentdevelopments are analysed which influence tour operator industry in various manner that isdescribed as follows- Advancement in technology- Tourism sector is developing by the emergence of variousmodern methods that are used by company while performing their several business operations. Infact, most of the transactions are executed by TUI group with the help of advanced tools such as;3

online transferring, instant transfer through advanced applications and many more. Digital worldhelps in maximizing the quality of organizational products and services by facilitating end userswith instant respond. For example; online reservation, checking the availability of seats throughonline facilities and many more. These changes in technology are supporting customers as wellas company and aids in maintaining long distance relationship in between organization with itsfinal users. Influence of PESTLE factor- Development of each and every industry is connectedwith external factors because this covers various elements such as; Political, economic, social,technological, legal and environmental. For example; changes in political norms, rules andregulations enforce an enterprise to consider this modification in governmental policies whilerunning their business operations at marketplace. However, economy of a nation is defines thelevel of disposable income of consumers as well as its spending (Jinand Sparks, 2017). On theother hand, legitimate aspects described the necessity for following the rules and regulations ofnation to the tour operator industry while performing the business operations. Competition- Foremost benefits of entering and existing encourage variousorganizations to emerge their business in tourism industry. As a result, these things maximizecompetition level at marketplace as well as maximize employment opportunities for largenumber of unemployed people. Hence, this will also help in maintaining equilibrium in betweendemand and supply. Along with this, maximization in competition offers suitable options ofcomparison for customers so that they can select best options. Customisation- This term denoted some alteration in tour packages as per the consumerchoice and preferences for gaining their trust or loyalty. In previous time period, tour packagesare totally restricted to standardised forms as well as created by tour operators with the effect offew other elements such as; governing bodies and tourism service providers. But, now time hasfully changed because now tour organization always design packages as per the consumerpreferences related with location, accommodation, transportation and many more by consultingwith consumers (Stronza, 2010).Throughout the analysis, it has been understood that number of changes are incurred atinternational platform which facilitate whole tour operators industry in various manner. In fact,offers large number of facilities to the company as well as customers such as; users determineseats before booking it, check the availability, instant booking facilities and many more. Hua4

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