Tour Operation Management PDF
Added on 2020-09-17
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Tour Operation Management
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................11.1 Effects of present trends and develop operations of a tour industry.....................................1TASK 2 ..........................................................................................................................................32.1 Timescales and stages are involve in developing of holidays...............................................32.2 Suitability of different methods of contracting for different components of a holiday anddifferent type of tours..................................................................................................................42.3 Calculating holidays of selling price.....................................................................................6Task 3 ..............................................................................................................................................6P3 Assessing the planning decisions related with designing of brochures.................................6P4 Evaluate suitable alternatives for traditional brochures.........................................................8P5 Various methods of distribution to sell tour packages ..........................................................9TASK 4 .........................................................................................................................................104.1 Strategic decisions taken by tour operator .........................................................................104.2 Various tactical decisions taken by the tour operators in the organization ......................11.........................................................................................................................................................1
INTRODUCTIONTour operations are the plans and methods of proving good quality of tour packages tothe customers. It provides various facilities to the consumers so that customers can visit variousplaces and countries. Firm uses various technologies which results in improving the performanceand leads to success of the firm (Afshar and Haghani,2012). Project discusses about twocompanies- Trail finders and Kyoni company which are travel and tourism firms. They areoperated in London and Switzerland respectively. Assignment discusses about the various recenttrends which impacts the travel industry, stages and timescale in developing holidays, evaluatethe suitability of various methods of contracting for various components of holiday and types oftour operator. Project describes the selling price of the holiday, planning design of various brochures,suitability of various alternatives to traditional brochures for tour operator and suitability ofvarious methods of selling various holiday packages for different types of travel operator. Reportexplains the strategical decisions such as pricing, surcharge and positioning of brand strategyetc. Assignment also discusses about various tactical decisions such as discounting,pricemanagement strategies etc.
TASK 1 1.1 Effects of present trends and develop operations of a tour industryTour operators covers both sector of tour and travel for holidays executions. Incresinglygrowing in products and services demands of a tour operators (Bamford and Forrester, 2003).Tours and travel pacakages and product related services of operations of tour. This domainhaving a retail sector growth. Present trends and developments are as follows:Disposable income of economy increases: Economy of countries give impact oncompanies growth. Individual income of disposable is a income part which saves after aapplicants of money. Increasing of a disposable income of economy lead to rise in astandard of living of population.Development of technology: Operators of tour are growing and it provides growth to atechnology. Execution of a new technology transaction. Reaching in a sector of tourismincreases and quality help in a digitalization. It makes their time and price more effective.Education institutes management: by an effective management outcomes domain of touroperators is effectively growing now a days who manage education are a efficientworkers, which provides many managements of institutes. It make performanceincreasing its qualities by a industries managers. Satisfaction of customers level: Trade finders Ltd full fill satisfaction of customers is verynecessary so that they again come to organisation. It will help in assisting them inrevenue increasing. They effectively evaluated so Trade finders Ltd can know about theirdrawbacks which it help in improving. It definitely benchmark which is created for othersfirms so that they can gain loyalty of their customers. They can introduce schemes ofvarious kinds related to holidays.Globalization and foreign direct investment: Boundaries of a country are eliminated byglobalization. It influence in expand of a tour and travel for reaching to a industries ofworldwide (Barratt, Choi and Li 2011). Maximizing countries access on overseas ofmarket with a help of foreign direct investment. Capital is generated in country andgrowth of opportunity increases a operators of tour by providing support.Customized products: facility of customization is given by a sector in their products.They gives a packages of holidays, consider designs and their demands and requirements.
Holidays packages gives them a products varieties and their features as per theircustomization of customers. Marketing techniques: It is a source of techniques of marketing for customers makingand their awareness about their sector and products (Berkoune and et. al., 2012) .Trailfinders Ltd use tools of marketing for tour operator for demand rising of productsand reach is expanding. Emerging trends in trailfinders Ltd includes packages ofholidays, others sector collaboration to customers get aware, gives points, educate andsector discount which are used by a operator of tour sector. Source of marketing helpTrailfinders Ltd for business promoting. With this about present trends customers shouldknow in a industry of travel and tours about which a organisation are providing greatdeals which are as per customers demand and needs. Operator of tour relate some toolswith present trends. Bodies of government new strategies are implemented such as brandambassadors as a sports person for advertisement, appointing of an famous actors. Theymention in many books about a places which are famous where visitors have to visit thatall famous places.Cost of transportation: It is a important role in operator of tour as influenced prize by acost of transportation. Increasing in products demand when prize of transportation islower. Organisation provides a facilities of a low cost. Transportation cost depend on avarious kinds of taxes, charges and cost of a fuel. Effects a factors of PESTEL: Growth of an industry factor is related with PESTEL. Itsmeaning of a PESTEL are political, environment, social, technology, economic and legalare a factors of PESTEL (Bonilla Priego and et. al., 2011). Effectively making of adecisions all these factors are analysed for a growth of organisation and establishedcertainty. All these factors having their positive as well as negative aspects in sector oftours and travels. Competition: In a very easy manner entrance and existence help in competitionincreasing in a sector or they can say market of a travel and tours. Competition increaseshelp in employment increasing and made of equilibrium between supply and demand.
TASK 22.1 Timescales and stages are involve in developing of holidaysHolidays are replanted for enjoying of their holidays in a very special way. Planning ofholidays their first process of every and each activities provides a work frame of all activities aregoing to held (Brent Ritchie and et. al.2011). Making on a particular decision helps by analysingwith others options. Stages are effectively and holidays developments are as follows: Research of destination: In a process of developing of holidays first stage is destinationare searched where they have to make a tour and travel. Travelling of destination are asper demand of a customers (Decision-Making for Tourism Destinations: Airline StrategyInfluences, 2017). Their are many types of research are their which organisation have todo like analysis of PESTEL which research are done according to destination. It take forcompleting of a process within two, three days. Development route of tour:After completing of a first stage of developing holidays thennext stage is development of a tour route. Here summarized of program of a tour whichcontains transportation, all destination, travel route, accommodations and places wherethey have to visit. This process should be very systematic for holiday completion withoutany disturbance. It consumes two months for completing of this stage.Negotiations: there are many vendors and suppliers having offers with operator of tour.trailfinders Ltd do negotiate with their vendors for cost controlling of their packagers.Customization of a groups holidays are not much negotiating in travel of tour prize,transportation and accommodations. It take time for completing this stage of four months.Determination of prize: After a stage of negotiation next step of developing of anholiday is a cost of packages which contains fuel cost, foreign exchange rate of country,taxation framework (Brown and et. al., 2013). Prizes are fixed at least before 10 monthsholiday dates. Maximum one months are taken by costing after completion of anegotiation process. Tour packages marketing: after prize determination then they move to next stage ofmarketing of an tours packages. It is a main factor of each organisation for raising
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