Tour Operation Management : Report

Added on - 06 Jun 2020

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TOUR OPERATIONMANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1.1 M1 Identification of recent trends and current developments in tour operations industry.1TASK 2............................................................................................................................................2P2.1 M2 D1 Various stages for structuring holidays..................................................................2P2.2 D1 Identification of different methods of contracting by tour operators............................4P2.3 The selling price of a holiday Plan.....................................................................................5TASK 3............................................................................................................................................6P3.1 M3 Decision taken to design Brochure...............................................................................6P3.2 Suitability of alternatives to a traditional brochure.............................................................7P3.3 D2 Methods of distribution of holiday packages................................................................7TASK 4............................................................................................................................................8P4.1 D3 Tour Operators strategic decisions................................................................................8P4.2 Various tactical decisions taken by Thomas Cook.............................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONThe tour management sector is identified as a crucial development in recent time asholidays are an essential part of routine which needs to plan accordingly. The travel and tourismsector includes tour operators to identify thebest destination, packages and easy and enjoyabletravel experience for customers.Every year, many travellers plan for holidays to all sides of the world with the help oftour operators. These operators play an important role while deciding the destination and travelpackage for holiday purpose so as to satisfy the over growing demand of customers. There aredifferent types of tour agents according to the EU package such as specialist, domestic, outboundand incoming operators.TASK 1P1.1 M1 Identification of recent trends and current developments in tour operations industry.The travel and tourism industry comprises of many segments which include planning forlodging, transportation facilities, shopping destinations, relaxing activities such as water sportsand restaurant facilities for the travelers. The hospitality service is ever changing from recenttimes as demand for holidays is growing and many people are spending for vacations to domesticplaces or international destinations (Shaw, Bailey and Williams, 2011). With the advancement oftechnology, communication, awareness and information flow, it has become easier for the touroperators to widen their services overseas. Thomas Cook, a major tour operator of UK haschanged the scenario for travelers by providing the best services and operations to customers inform of top grade destinations and travel experience. The recent development and trends are asfollows:Globalization:Changing conditions have forced people to travel around the world either individually orwith family, friends or spouse. In the UK, tourist arrivals from 600 in 2001 reached to 800 inyear 2005 which has enhanced foreign currency in the country to a great extent. Thomas Cookhas earned £7.8 billion revenue in the year 2016 from its tour management operations globallyand domestically (Moutinho, 2011).Fastest booking methods:1
With the growing pace of internet, many doors have been opened to ease general publicwith any information or knowledge they require. The growth of technology has helped people inbooking tickets using mobile phones, internet, call centers, etc. This implies that customers canbook tickets at any time of their convenience (Robinson, Heitmann and Dieke, 2011). Thesetrends have affected tour operator’s overall revenue as users are gaining more knowledge inchoosing right package for their holidays.Diversity:Tourism industry is one of the most diverse unit as it involves employees and customerswhich is keenly interested in hospitality function. The tour operators deal with diverse groups,religion and culture as well as provide services which suits every person.Technology:The emergence of technological development has provided endless opportunities to both;travelers and tour operators. The tour management is responsible for providing excellent servicesand products as the trends are changing with growing use of internet. Consumers are nowactively participating in deciding for themselves the best possible services and product designing(Thomas, Shaw, and Page, 2011). Effective use of technology has provided travelers with all thenecessary information and enhanceddecision-making for holiday planning.Demographic changes:Demographic changes implies the ways society work and react and it includes totalpopulation irrespective of wealth and status. It has impacted the tourism industry as demand isincreasing with the growing technology and spending power of population. The aging of UKpopulation has seemingly influenced traveling so as to make use of hospitality services.Destinations:The tour operators now a days advertised on internet by posting images of destinationswhich influence customers to travel to such destinations. Advertisement is done on a large scaleso as to attract huge population in a cost effective manner. This is done through posting of photosof scenic places, hotel rooms, restaurant area and even massage centers.2
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