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Report on Tour Operation Management

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Added on  2019-12-04

Report on Tour Operation Management

   Added on 2019-12-04

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TOUR OPERATIONMANAGEMENT
Report on Tour Operation Management_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................2TASK 1............................................................................................................................................21.1 Analyzing the recent trends in the tour operation industry..............................................2TASK 2............................................................................................................................................42.1 Assessing the time scale and stages involve in development of holiday.........................42.2 Evaluating the suitability of different methods of contacting..........................................52.3 Calculating the selling price of the Educational tour package.........................................7TASK 3............................................................................................................................................73.1 Evaluating the planning decision to be taken for the designing of selected brochure.....73.2 Assessing the suitability of alternatives to the traditional brochure.................................83.3 Evaluating the suitability of different methods of distribution........................................9TASK 4..........................................................................................................................................104.1 Evaluating the strategic decisions made by different tour operator...............................104.2 Comparing the tactical decision that could be taken by Thomas Cook in different type ofsituation................................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
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ILLUSTRATION INDEXIllustration 1: Mass production to customization.............................................................................21
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INTRODUCTION Tour operation management is a concept in which tour and travel operation is combinedin a manner due to which an effective holiday package is being prepared by the manager oforganization (Tour operation management, 2016). In other words, it can be said that travellingconsists of all the activities in which a holiday plan is formulated by the firm. In presentscenario, the given activity has gained major importance. This is because, nowadays customershave become more selective when it comes to choose the place for leisure purpose. Thus, for thetravel and tourism firm it is necessary that they must design their tour operation in an effectivemanner, so that satisfaction of buyers can be maintained. The given report is based upon different type of case scenario. The report will givedetailed explanation regarding the stages which cited firm can adopt with an aim to develop aholiday package for the buyers. TASK 11.1 Analysing the recent trends in the tour operation industry There are varied type of developments occurring in the tourism industry. The givendevelopments are affecting the operation of existing firms like Thomas Cook which has built itsdistinct image in the market. In this regard, the major trends which have occurred within thegiven industry is related to changing holiday package formation. 2
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