Table of Contents INTRODUCTION..........................................................................................................................3 TASK 1............................................................................................................................................3 1.1 Effects of current and recent trends and developments on the tour operators industry.......3 TASK 2............................................................................................................................................5 2.1 stages and timescales involved in developing holidays........................................................5 2.2 different methods of contracting for different components of the holiday...........................6 2.3 Calculate the selling price of a holiday................................................................................7 TASK 3............................................................................................................................................8 3.1 Evaluate the planning decisions taken for the design of a brochure.....................................8 3.2 Suitability of alternatives to a traditional brochure for different types of tour operator....10 3.3 the suitability of alternatives to a traditional brochure for different types of tour operators and recommend the most appropriate for your tour package....................................................11 TASK 4..........................................................................................................................................12 4. 1. Strategies by Tour Operators............................................................................................12 4.2 Compare the tactical decision that could be taken by a tour operators..............................13 CONCLUSION:.............................................................................................................................14 REFERENCES:.............................................................................................................................16
INTRODUCTION Tour operation management gain understands on the tour operator industry and creating variousholiday packages , decision making or advertisement or promotion method. Tour operator plays a various role for making different travel experience of a person (Wong, and Trautrims, 2017).This study isbriefly aboutthe effects of current and recent trends and developments on the tour operators industry also thestages and timescales involved in developing holidays. Move rover discussed about the planning decisions taken for the design of a selected brochure the tactical decisions that could be taken by a selected tour operator in different situations For present report organisation is Trailfinders Ltd. TASK 1 1.1 Effects of current and recent trends and developments on the tour operators industry. There are many importance for effective tour operator. It changes customer mind , taste and preference.Current trends changes the different services of different area that have corrective operational management . Different effects have various changes for tour packages services . Customer attract those tour plan which have accordingto changes in current scenario . Some particular services in tour management is didn't changes for stability for business . Its effects of business that have to selective business in different development. There are many tour operate that is as follows: ļ·Inboundā This operators is basically for deal with different country for foreign tourist. Ithelpstorepresentthemselveslikeahost.Itseffectiveservicesistransfer, transportation, accommodation , entertainment,sightseeing , insurance services currency etc. this operators create holiday package for tourist so that tailoring it to individual need and requirements for the business of tour management . ļ·Outboundā it is external specialized operator. It provides external services in different services in tour management (Roy,and et.al., 2018).The promote and create of multinational tours. Outbound operate offers packages for individual or group of his own nation to another nation that have specified period ļ·Domesticā this type of tour operator have boundaries of their country .Domestic operator helps to promote beauty culture and different areas that is diversity of country according with customer choiceand interest . This have limited service in particular for
domestic country that have to appropriate segments of tour management. Its effects that themselves for the country that have effective theory for the organisation (Redjem, and Marcon, 2016).It effects that business of the corrective effectiveness of business that have to regular et of business. ļ·Ground-destination management companies have to operator with ground sector .in this consideredforop-ratingbusinessthatbehaveforeffectivebusinessinground management . In this operator have to operate business that have to appropriate business in different sector Recent trend in tour operator industry ļ·Technology āadvancement of technology, the tourism industry development a lot . It provided customer with the technicalities like online booking , development of mobile application ,etc whichprovided technologies in different countries , its included the technical term that has to provide of business that have to approved the business that have to appropriate the business that have creating the technical term of organisation . ļ·Globalisation āit has brought different part of the world together . It influenced the people of different parts of the world to travel in countries which is increasing the opportunities for tour operations in different countries . ļ·Customisation of productā different services in tours have various segment that Atherton customised . It helps for they customer taste and preference that have to approachable thing Ithe organisation that have to creating services . It customised in services on tour management (Wong, Burgin,and Hardiman, 2015.) It helps for the effective segment that will be appropriate sectoron the organisation effectiveness that have to selective equation . ļ·Increasing customer satisfaction -The customer loyalty and satisfaction has incised because of variety of quality of quality products and services provided by the four procurator. It improves the business with the effective way of tour operating management services , it helps for the selection of management that have to provided function of management that creating the level of selective method
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TASK 2 2.1 stages and timescales involved in developing holidays. Brochures ā travel industries need to changes in new methods of upgrading of business . effective presentation that affect customer taste and preferencethat helps forupgrading business for tour management. Effective marketing plane make holidays and packages in different countries that have to make corrective position of market structure . Trailfinders adopts all factors of plan like discounts selective prices . It iseffective marketingstrategies adopt for effectively use for corrective business that have to collecting strategies have to creating.Its effect for the tourism for creating thresh that have to appropriate the commercial threat of the organisation that have to effective thresh have for selective information of organisation . Success packages that have to appropriate the section of the organisation that have to variable need of selective behaviour for they organisation . It helps for the organisation corrective things that variable need of organisation . Market analysisā tour management helps for effective tour market analytical condition . Thye prices of competitors choices haseffective on competitive advantage . Tour industry also need to consider the all necessary change with makes plans . Schedulingā the process of scheduling in tour management helps to company takes all information about colleges andmakes checklist for all the activities. It helps for the customer scheduling services for the effective information of organisation. It improves the organisation that helps for effective information of organisation. Forecastingā information about prices of tour operators with other company and its provide the estimated prices to the clients . It takes proceed that clients have related packages of prices that they chose by its taste and preferences . Contractingā this concept they constant with transportation , hotels company has to evaluated for the company organisation equation of relating effectiveness. Activitiesof tour management that customer want itspreference that have to appropriate selection of the markets relating services that have to be contracting Pricing āin this steps companies decide the prices for accoin this step helps to implements all the stage in particular segment whichRedjem, and Marcon, 2016have to variable selective behaviour that electroactive nature of effective .mmodation in tour which customer have selected . It helps for effective ways for the pricing correctiveness of organisation.
Design āThis sept company mention design with have full details about the tourism for effective situation on organisation that have to appropriate. Its helps for effectively set up in customer mind . Implementation āin thisstep helps to implements all the stage in particular segment which have to variable selective behaviour that electroactive nature of effective . 2.2 different methods of contracting for different components of the holiday ļ·Inbound ā This operators is basically for deal with different country for foreign tourist. It helps to represent themselves like a host. Its effective services is transfer , transportation, accommodation,entertainment,sightseeing,insuranceservicescurrencyetc.this operators create holiday package for tourist so that tailoring it to individual need and requirements for the business of tour management . ļ·Outbound ā it is external specialized operator. Itprovides external services in different services in tour management.The promote and create of multinational tours. Outbound operate offers packagesfor individual or group of his own nation to another nation that have specified periodout bond period have to appropriate the organisation effective ways for the selective method of organisation that have for effectively use ļ·Domestic ā this type of tour operator have boundaries of their country .Domestic operator helps to promote beauty culture and different areas that is diversity of country according with customer choiceand interest (Redjem, and Marcon, 2016). This have limited service in particular for domesticcountry that have to appropriate segments of tour management. ļ·Specialist tour operator -this concept have pre-defined tour package but develop according to customer package. In this have to appropriate of the organisation that have to creating the level of organisation they havocto selective ways of the organisation in specialised thathave to take organisation for the effective ways that selective ways for effective.Its management of organisation that have to appropriate for the organisation equation of market structure that achieve to relating and its effective ways for correction in organisation 1. fixed contract ā in this contract it will helps for pre-booking when people have groups will already have their booking. Its offers discounts to people .customer attract this have to
discounting that have to appropriates things have for particular situation on the selective methods of organisation . Wastage of money and time as sometimes only few people are involve in this . 2. sale only contracts ā in this contract is identifying requirement of clients and its important in seasonal time (Kerzner,and Kerzner, 2017). It involve cost estimation , duration of tour, number of members etc. this is development of number of people who is ready b to go for tour that have for contracting the level for the organisation . Its effective ways for the finding solution of market realign service of tour management different countries 2.3 Calculate the selling price of a holiday Selling prices is important for proper estimation of tour package and it becomes flexible for customer in totality . It provides that it becomes for customer decided whether to choose available offer or not . It is important for tour operate that defines customer prices to customer and analysing charged by their competitors (Espino-RodrĆguez, and Gil-Padilla,2015) . Recognised high quality services will be less as compared will be less aspackage . It is important to know about selling prices that is effective user on tour . It helps to sustain the profitably in different package in tour management Trailfinders will adopt several methods to design the quality packages of 45 students. The expenses are in the Euro and pound. The exchange rate considered as 1 Euro is equal to the 0.85 pounds. 1 room cost= 54 * .78= 42.2 Euros cost of 23 rooms for 5 days will be = 23*5*42.2= 4853 Euros cost of 1 person = 12 euro = 12*.78= 9.36 Euros cost of 45 children for 45 days = 45*5*9.36= 2106 Euros SP of holiday will be :
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Profit margin is 30 % I.e 2774.7 Euros. SP of package = 13873.5 + 2774.7 = 16648.2 Euros SP of 45 students = 16648.2 Euros SP of per person = 16648.2/45= 370 Euros. TASK 3 3.1 Evaluate the planning decisions taken for the design of a brochure It is used for advertising and promotion in different types. It is easy way to promoting business , and its effects sally that is appropriate in organisation . It show product feathers and its ape ricesin tourism sector designed brochure is very important as it helps in giving brief introduction of tour package It can be attracts for the effectiveness of the tour management that have to take (llahyari, Salari,and Vigo,2015).Frankel,and Gabriele, 2017.Bellamy, and Williams, 2015.) Its impact that the particular situation on the effectiveness of the organisation in this industrious.
For perfect situation it helps for the effectiveness on the market segments thathave to appropriate of market structure. In this segment have to appropriated things which have for selective behaviour that have for effective behaviour that have for selective behaviour for selective nature . Selectivebehaviour that haveto appropriate the selective for effective that have to appropriate for effective ways that have to findings for equation that it will helps for effectively selection that have to application on selective behaviour of the organisation . ļ·Deciding budget for brochure design -in this steps is shows for the budget is decided that shows all expanses that will occur . In this budgeting the sections will be allowed that will corrective action that have to selective action on tour management (Bazargan, 2016) . Its help for deciding the particular effectiveness in market segment that have to approachable things on the market structure of variable market. ļ·Objectives ā this concepts shows that the quality of correctiveness in the market segment of organisation that have to reliving the market structure . Its helps for the effective quality for the objectives . Its helpsto show s that why a brochure is been designed it is that main factor that shows effectiveness of brochures. ļ·Target customer-the targeted customer aredecided for which the brochure is that main factor that shows effectiveness of brochure . It developed by issues soi that no will be promoting for effectiveness of market structure . It helps to implementation of the market structure that helps for the effective institution on the market relating services for the effective situation. This is important for the organisation that have to have target customer by they brochure .Targeting the customer will helps for the effective costumer will referencing profitably in business (Wong, and Trautrims, 2017). It will helps for the effective ways for the effective ways for the controlling section of the marketing selective behaviour on the market segment , ļ·Selecting design ā it is complete related of designing , selecting process of design , graphs, languageetc. it is important that designed selected must be attractive and contents should be easily readable .It is important for the organisation important that have to appropriate the organisation will effective ways for findings that for creating services in tour management .
3.2 Suitability of alternatives to a traditional brochure for different types of tour operator Different type of brochure in particular packages is involve various innovative methods. With this helps people attracts and use with their taste and preference . Trailfinders ha s started business in have to pro mat the organisation effectiveness .Promote troop package by the brocuser helps tom stain customer in effective ways (Grant,Wong, Burgin,and Hardiman, 2015)./ It helps for the correctiveeffectiveness for the organisation that haveto take transposable of tour management . It take the customer that can access their website from anywhere . Its affects the business that helps for the effectiveness that helps to improves of organisation that creating services will bet different segments of tour management . This will helps from the effective tour package and selective method s for the organisation structure. Its effected for the organisation I different manners. Also it helpful for giving detailed information about services such as transportation accommodation . With images and price also its consider different segment of tour planed by the customer. Apart from this Trailfinders can also use e mails as effective tool in promoting brochure . This will be useful in given detailed from the organisation that have to approachable thing that have tour management . It helps for the sustain organisation that more focused in the market segments of the organisation . Domestic tour operator traditional brochure helps from promoting their packages . This is because as they operate in small area they are easily able to attract locals . They provided different packages by the target customer . Market of their holiday packages is online or on the basis of direct marketing strategies with the helps of the organisation that have for the tour management (Lacej, and Kalaj, , 2015). It helps for the effective situation on the market structure in organisation will spectated for effective brochure are corrective variable for the effective situation and its restricts that have to approachable things that have for effective.It is effective ways for the controlled over the organisation thathave to be appropriated at the organisation . It is important that the organisation have to appropriate the effective valuation of the organisation effectsfor corrective action. It has to be provided the customersatisfaction helps for the variable selective equation for the organisation.It will correctiveness of the organisation that helps for effectiveness in the organisation . It is important that different developments have to selected the organisation in perfection on the business
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3.3 the suitability of alternatives to a traditional brochure for different types of tour operators and recommend the most appropriate for your tour package. Distribution techniques are the ways through which various companies including tourism industry also sells out its services. When we talk about successfully running a tourism industry, it requires us to have some specific kind of knowledge like rates of commission, various booking agents and the distribution channel etc (Bazargan, M., 2016) . In this the article will talk about distribution channel only, it means that how a tourism business reach out its potential customers. There are two distribution techniques which are used by Trail finders LTD for selling their tour packages which are as follows:- 1.)Directly āThrough this medium the public is targetted through various direct ways like through promotion, social media, websites etc. In this article we are taking an example of a UK based travel agency which is running its business since 30 years, so if we take an example of this company then we can say that they can promote their business through advertising for e.g. we generally see a television advertisement of Yatra, expedia etc. These are also tour and hotel booking agencies, therefore in the same manner Trail finders LTD. Can also promote their business through Advertisements. Although, they have this kind of distribution technique for example they must be having their websites to attract customers. 2.)Indirectly āThrough this medium public is targetted in indirect manner, like a third party. This could be said as a manual distribution channel which is generally followed by almost every tour agency for example attracting customers through tour operators, travel agents, whole-sellers and other manual parties which help in the successful working of any travel agency. In the case of Trail finders LTD. , they must be following this kind of distribution channel so that because without tour operators, travel agents or any kind of retail outlets it is not possible to run any travel agency.
TASK 4 4. 1. Strategies by Tour Operators Mainly tourism services are provided by the tour operators that means they provide a complete holiday package by using tactical decisions. Nowadays tourism industry is getting boom among all the business by providing satisfying the customers through best services. Strategic Decisions ļ·Awisestrategywillleadtoasuccessfulbusiness(AlegreandSard,2017).An appropriate strategy will help the tour operators to attain its objectives by providing them path or directions. ļ·Levels of strategic decisions are- ļ·Top management level ļ·Middle management level ļ·Operational level Tour Operators usually follows these strategies- 1- Strategic decisions on volume and price ātour operators focus on average price levels for strategic decisions to cope up with the external environment situations. Sometimes they make wrong strategies and this can be corrected by using market tactics immediately. 2- Choice of product/ customer portfolio -strategies to be formed for product packagingthatwhichserviceswillbeprovided.Productpackagesmayincludevarious destinations, accommodation types, days of holidays with other related services etc. 3- Strategy on positioning and image āthis is all based upon the competition in the market. If there is a tough competition in the market then business will keep it's prices low and when there is less or no competition then prices will get hiked and operators will do prices high and earn through its brand image (Hsu and et.al., 2017). In many countries some hotels are earning well profits due to its brand image. So a wise strategy is to be implemented to increase the market share worldwide. Strategy on choice of distribution system -Marketing expenditures of this business is very high as comparison to others as it includes fixed cost on regular basis like printing and distribution of pamphlets, brochures, advertisement expenses, internet connections, computer links with customers etc will lead to heavy fixed costs. Tactical Decisions selected by tour operators in different situations-
ļ·Frequent segment analysis and specific promotion. ļ·Tactical pricing determination of packages. ļ·Maintaining certainty by securing the daily transactions. Strategic Planning Planning means to set a standard to achieve the goal of organization. A powerful Strategy will help to achieve the goals of organization in a profitable manner (Janssens and et.al., 2015). Holiday making decision It is the study of consumer behavior which is helpful in understanding of mental and other needs of the customers. When customer gets satisfied then they will help business to get matured and earn profits and greater market share. Trends and Development in Tour Operations Management Assignment 3.)Analyze the effects of current and recent trends and development of tour operating industry- 4.)Increase in the disposable income in the economy-This business provides great income from the customers who like to travel all around the world. So this income will finally lead to increase in the income of a country as a whole and improve the standard of living with greater GDP (Liu and Hull, 2015). 5.)Developedtechnology-ForeignDirectInvestmentshavehelpedtoincreasethe globalization and overall growth of the country. 4.2 Compare the tactical decision that could be taken by a tour operators. This is the middle class population in the eastern economies and the rise in disposable income level among people. Market and companies offered different policies and strategist for their potential customer sin order to take their attraction level across the globe. Customer always looking for the new trend and emerging new services to take the new adventurous tours from the different companies. In terms of given different marketing tools and different dynamic scenario things and trend kept on changing accordingly. According to changing environment and strategies, operators requires making aware itself to keep on changing according to environment and customer needs and wants (Nagle and MĆ¼ller, 2017). On the different tactical decisions taken by the company are as follows Pricing strategy: Trailfinders Ltd. Is a sound organization in terms of financial condition. That helps to reflect the better effective growth making decision. That helps to take the best effective
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process. In terms of company pricing strategies, it takes the economical pricing strategies which is affordable by the travelers with good discounts and schemes. Hence, it makes clear that company majorly focus on the customer satisfaction rather than earning profit only. It has been proved that, it gives better services to customers. On the contrary, Cox & kings is the company who majorly focus on the profit oriented strategies rather than customer satisfaction. Currency rates:Trailfinders ltd. Is the International tour operator company, it deals with many of the customers belongs from different countries and cities (Roy and et.al., 2018). This shows that, company perform in better level and taking good feedback from the clients. This makes sure and gives more advancing and better effective process. That makes the proper effective process. On the contrast, Cox & Kings makes tactical decisions to avoid the loss that occurs from such fluctuation and doesn't take any problem solution technique to get over. Government support: Trailfinders ltd makes the good impression in front of their customers. Company maintained the good image in front of their customers as well as their government agencies. Organization should take proper effective decision making approach that helps to take peace and fulfill the government wants as well. Besides, it also helps to take care of the country environment and should follows the company regulated structures (Roy and et.al., 2018). On the other hand, Cox &b Kings facing high interruption from the government side, for that company requires making sure to abide all rules and regulations to keep the company environment safe and secure. On the basis of above section, it has been concluded that company should needs to make effective decision and strategies to make sure about the all factors, that might be impact full to business activities. Besides, company also needs to make sure about their surroundings and take decision on the basis of their competitors strategies and plans. All over, company needs to make competitive strategic decision making approach to take customer satisfaction. CONCLUSION: From this report it is conclusion that travailing and tour are planed with betterment experience. Alsostudy about how manage when tour is as on a group based . Itconsiders increasing technology and it becomes easy for tour company to target large number of customer and make innovative products and services. Also included the factors that affects the tour management. It is concluded that there is change in the travel and tourism trend due to which it become essential
for tour company to respond them and manage thechange in an effective manner . Also it included certain external factor which weakenthe organisation . It is important for company to focus on external factor and plan to control them .
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