Tour Operations Management : Assignment

TOUR OPERATIONS
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK-1............................................................................................................................................3
1.1 The effects of current and recent trends...........................................................................3
TASK 2............................................................................................................................................5
2.stages and time-scales involve in developing tour packages...............................................5
2.2 Evaluate the suitability of various strategies of contracting.............................................6
2.3 selling price of a holiday in terms of Trailfinders............................................................7
TASK-3............................................................................................................................................8
3.1 planning decisions taken for the design of a selected broucher......................................8
3.2 Alternatives to traditional broacher of various types of tour planners.............................8
3.3 Presenting the Various methods of Distribution............................................................11
TASK-4..........................................................................................................................................12
4.1 evaluation of strategic decisions.....................................................................................12
4.2 presenting the comparison of tactical decisions taken by the company.........................14

INTRODUCTION
Tour Operators plays an essential role in travel and tourism industry. This report will be
helpful to understand travel industry in UK and it is based upon Trailfinders Ltd. which deals
with various tour operators to give the best services to their consumers. Trailfinders is a travel
company which is situated in Ireland It has 29 travel centres in UK. Trailfinders is specialises in
tailor-made travel worldwide. This file discusses about presents effects of current and recent
trends as well as change in organizers. It also evaluates various stages and time-scales that
involved during holidays packages and evaluating suitability of diverse methods of contract by
various types of tour operators. The project also discusses about the planning of decisions taken
for designing a brochure and draw a suitable option to a traditional booklet. It also evaluates
various stages of distribution channel that are going to be used to sell a package by different tour
operators by providing strategic and tactical decision-making for them.
TASK-1
1.1 The effects of current and recent trends
Customized products: The
travel and tourism Industry
also fascinated with different
types of products and this are
means to meet to demand of
customers. And their
requirements. It is all about to
described blank products
which will helps to user to
generate and draw the content
Such as by offering different
types of holidays packages are
Developing technology: It
plays an essential role in travel
and tourism industry because
recently all the companies are
adopting the ways of
technology for their various
purposes. In travel and tourism
industry technology is playing
a main role to promote the
business of Trailfinders
company (Sikdar and Pereira,
2019). Such as choosing
Customer satisfaction: it is
all about to satisfy the tourist
by providing them new
services and packages
according to their needs and
wants. It depends upon an
effectiveness of an industry as
business cope with different
new technologies as there are
some chances to Satisfy
tourists by providing them
innovative facilities such as-

provided by different tour
operators such as- couple
holiday package, beach
holiday package, yacht holiday
package. And this thing will be
customized as per customers
demand.
Product customization will be
helpful domestic and inbound
tour operators provide
different packages to the
tourists according to their
demands.
Globalization: this trend
allow all the travel and tourism
companies to reach out the
destination places across the
world. Globalization helps to
increase in foreign direct
investment. This method is
also helpful to expand the
business of company in
different nations. This method
helps different tour operators
such as inbound and outbound
operators to increase their
possibility by providing them
support and also creating
capital for a nation (Tsaur,
Cheng and Hong, 2019).
places using navigation to
reach destination, booking
over internet, online marketing
through various channels. By
using the way of advance
technologies, people lose
interest on travel operators but
outbound tour function
provides regular updates
related to their schemes of
holiday packages as well as
brouchers to know about
special holiday tour packages.
Buy adopting the way of
technology, Trailfindfer
company can attract their
customers through
advertisements of new
packages. This digitalization
advertisements will be helpful
to improve the quality of
accommodations and make it
time and cost effective (Wang,
and et.al., 2019).
Virtual reality- this virtual
reality will be helpful for the
tourists to let them experience
what scuba diving, skydiving
feels like with the help of new
technology. This technology
virtual reality. And this is only
a standard for growth by
increasing demands of holiday
tour packages and retaining
customers’ loyalty for travel
and tourism sector. So it has
been concluded that travel and
tourism sector tries to put their
efforts to satisfy the
expectations of tourists by
improving their current quality
of services and providing them
new technology based
services.
Marketing techniques: all the
tour operators companies are
using effective marketing
strategies to let people know
about their new offers of the
company. That will attract
more seekers. Marketing
method is a promotional tool
which helps to acknowledge
services which are related to
destination places in which
outbound and inbound
domestic tour operators to
provide the best suited
alternative to their consumers.

Sustainable travel- tour
operators and activity
providers should work to bring
the sustainability in their offers
according to interest of
industry in eco-tourism. It will
be helpful to respect the
environment and its bio-
diversity.
will able also help to tour
operators of inbound and
outbound to sell more tours
and activities.
Wellness travel- this trend is
all about to ensure the tourist
about their health. The primary
purpose of this trend is to
promote, achieve and maintain
the health of tourist.
Solo travel- there are many
customers who wants to
maximise their personal time.
So Trailfinders company is
going to provide them solo
travelling packages. Tourist
can enjoy their personal time.
TASK 2
2.1 stages and time-scales involve in developing tour packages.
Trailfinders deal with many tour operators and it involves all these different stages which
are written below-
Market Research: It is the first stage in which marketers research for the market for the
products. It is very essential for the marketers to research about the market where they will find
out the best opportunity for products. This stage also includes the description of market like- its
climatic conditions, economic, political state. Market research will be helpful for the Trailfinders
to measure the size of tourism market, existing customers, their budget for the tours, their
preference for the destination and the strategies used by the other competitor company. And this
thing can affect educational tour for adult students to Brussels and Brugge, Belgium. Market
research will be helpful for the manager of the company to find out the better tour option for the
students (Ouyang, Wei and Chi, 2019). Through conducting a research and examine different
affecting factors. Market research help to identify the factors which can grow the business of
Trailfinder.

Planning and scheduling: it is the second stage of tour because it shows the summary of the
tour which are going to be organised by the Trail finders company starting from the
Summer holiday in July 2020. In this stage manager will consider all this points such as-
origin and destination place, time duration of tour, special, offers, special activities of
educational tour, seminar timing of students. This stage will also discuss about the scheduling of
the tour.
Negotiation: After planning, it is the next step which discussing about the tour with tour
operators regarding the transportations and accommodations. This type of contract specially
deals with transportation field. It will help to negotiate the price on holiday packages. In this
stage all the suppliers will arrange the special facilities for the destination. Terms and conditions
will be discussed in this stage by both the parties.
Forecasting: this stage will discus about the forecasting off the budget of overall tour package. It
will include all the expensive of tour such as- transpiration and accommodation, special activities
etc. it is very essential for the Trailfinders company to forecast about the educational tour of
students (Jiao, Roosenboom and Giudici, 2019). In this stage company will also include the
design the brochure that will include all the required information of the tour, but need of pre
planning is very important to set out the fix budgeting plan for the tour. Forecasting of tour helps
to mange all the planning of budget.
Time-scale:time scale is the scheduling of different days of entire tour. Trailfinder company
will sign an agreement with other customers after arranging all the facilities, tour should be
executed.
2.2 Evaluate the suitability of various strategies of contracting
Contracting refers to transaction with various people to make tour successful as
Trailfinders has conducted an educational tour for the purpose of tour operators to contracting
because it helps to indicate fundamental demands without any dis communication and operators
will pay some specific amount while they will deal with other people and have no argument