Tour Operation Management | Assignment Sample
Added on 2020-01-28
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TOUR OPERATIONSMANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 The effects of current and recent trends on tour operations industry:...................................1TASK 2............................................................................................................................................22.1 The stages and timescales involved in developing holidays plans:......................................22.2 Suitability of different methods of contracting for different components of the holiday anddifferent types of tour operator...................................................................................................42.3 Calculating cost of holiday....................................................................................................4TASK3.............................................................................................................................................63.1 and 3.2...................................................................................................................................6Covered in Brochure...................................................................................................................63.3 The suitability of different methods of distribution used to sell a holiday:.........................6TASK 4............................................................................................................................................74.1 the strategic decisions made by different types of tour operator:.........................................74.2 The tactical decisions that could be taken by a selected tour operator in differentsituations:....................................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONThe travel and tourism sector is growing at a very fast speed. With the introduction ofnew technology in transportation and other services, the industry is able to register high growthrate(Mak, 2011). It is made up of five sectors: The tourism lodgings, transportation sector, foodand beverage industry, retail sector and additional players. This report will help the touroperators in travel and tourism industry in investigating the variables which have direct impacton the capability of the organisation. It also covers about the different stages of tour packagedevelopment. This report also discusses about the modern advertisement tool and comparesbetween the traditional and modern model of advertisement. The company Thomson Holidays isproviding various travel and tourism services to people. The strategic decision making anddifferent tactical decision which are taken by travel operators in the company is analysed. TASK 11.1 The effects of current and recent trends on tour operations industry:There are many things which have changed since the world war II and the modernindustrial revolution. Today, the travel and tourism sector has become a focal point forcountries. It is a sector which brings in a lot of financial resources without investing heavily in it.In 2006, the first report about tourism sector stated that it has contributed $170 billion to UK,USA and France economy. Every nation tries to attract the individuals of other countries as topromote their culture and increase inflow of foreign currency. This change and development inindustry came after the trends started to become favourable (White, 2016). There are certaincurrent and recent trends which have impacted the travel and tourism industry:Globalisation: It has led to a society which is interacting at a global level. This is aprocess which promoted human interaction and travel around the globe. With countriesintegrating their economies with global economy, the people movement also got boosted.Globalisation was a step which allowed travellers and companies to travel around theworld freely. Safety and Security: The globalisation led to increase in growth of travel and tourismindustry and so does the safety and security of people improved. Even though todaythere are significant challenges in front of the governments to provide an environment totravellers which is safe and sound. 1
Diversity: Today the world is more diverse, countries around the globe have much morediverse population and resources than before. This diversity attracts the travellers todifferent destination as they want experience about new culture and trends and spendqualitative leisure time. Technology: This is the element which changed entire tourism industry. Technologicalchanges in the hospitality and transportation has led to new opportunities which can beavailed by the different stakeholders of industry (Swarbrooke, and Page, 2012).Advancement and modern communication technique have changed the whole world.Price-value: The industry has been able to improve the value of packages and serviceswhich are offered. The price value ratio has increased due to the combined efforts of allthe sector forces. Demographic changes: The world is witnessing massive demographic changes. Thepopulation in major cities and countries is getting more and more aware about to travelwhich means they will be more likely to change of location. TASK 22.1 The stages and timescales involved in developing holidays plans:There are certain stages which are required to be followed as to prepare a suitable southAfrican Holiday tour. The Thomson holidays Ltd is preparing to make a tour package in thetropical place which have a heritage and additional attractions. South Africa is place whichfulfils all the criteria as mentioned by the board of directors of company (Nakayama, and Bucks,2012). The country has variety of places which attracts tourist from around the world. Such asTable mountain, Kruger National Park, Robben island, Victoria Alfred river front, etc. The stages of developing holiday plans are: Gathering Evidence: The tour operator has to gather substantial amount of data as perthe requirements of the package. The data is collected as to avoid making any plans onthe basis of assumptions or limited knowledge because it will result in a incompletepackage which will not be able to satisfy the customer and legal needs. The evidenceswhich has to be collected will consist of information about service providers, touristdestinations, guides, legal authorities, hotels and transportation services. 2
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