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Tour Operations Management - LCB

   

Added on  2020-10-22

13 Pages3664 Words332 Views
Leadership Management
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Tour OperationsManagement1
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TABLE OF CONTENTINTRODUCTION...........................................................................................................................31.1 Effects of current and recent trends in tour operation industry........................................3TASK 2 (Incorporated in PPT)........................................................................................................52.1 Stages and timescales involved in developing holidays...................................................52.2 Suitability of different methods of contracting................................................................52.3 Calculation of Selling price..............................................................................................5TASK 3............................................................................................................................................53.1 Evaluating planning decisions taken for the design of selected brochure........................53.2 Assess the suitability of alternatives to traditional brochures for various types of touroperator...................................................................................................................................63.3 Evaluating the suitability of different methods of distributions utilised to sell a holiday fordifferent types of tour operator...............................................................................................7TASK 4............................................................................................................................................84.1 Evaluating the strategic decisions made by different types of tour operator...................84.2 Comparing the tactical decisions which could be taken by LCB tour operator company indifferent situations..................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................102
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INTRODUCTIONTours operations management plays a crucial role for a tour coordinator as it helps thefirm in matching up changes in travel services according to changing market trends. The studywill outline influence of recent trends like advancement in technology, increased environmentalawareness and effect of Brexit on tourism services of LCB tours of Malaysia which offersdifferent and attractive travel packages to travelers to meet their expectation. The study willidentify planning decision of firm to select an appropriate design of brochure which is to launchin market for particular service. Report discusses about the strategic decisions made by differenttypes of tour operator. It also highlights planning decisions taken for the design of selectedbrochure. Assignment further discusses about comparing of the tactical decisions which could betaken by LCB tour operator company in different situationsTASK 11.1 Effects of current and recent trends in tour operation industryCurrent And Recent Trends In Tour Operation FirmTour OperatorIt is the company whichprovides different travelpackages to travellersaccording to their needs andtravelling preferences. Thefocus of firm is on unpinningrecent treads anddevelopment if industry inorder to meet changingexpectation of customers. Role of Tour operatorThe role of firm is toincorporate all the needs oftravellers into one packagesin order to make travel plansimpler and coordinatedOn the other hand, digitaladvertising enables wideoptions to customers whichincrease the risk of buyers shift.Effect of Brexit on Tourism:Britain exits from Europeanunion has impacted creativity oftourism industry. Tourismindustry has been facing hugechallenges in managingworkforce skills. It has hugeimpact on tourism industry,they have suffered huge lossduring Brexit period. In thefuture, a mounting skills gapwill result in a shortage of 4.2million skilled people to fillTypes of Tour OperatorsInbound:These are thetravel firm which focuson making arrangementsfor international tourist inhome country. Theseoperators are consideredas host and provide eachand every service to guestin own country. Thetravelling packages of thisoperatorcompriseaccommodation, transfer,transportation,entertainment etc. Thus,with this the toursorganisation are able to3
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within time constraints.Analysis of customer’sexpectation is done byimplementing use of onboarding strategies like,development of traveller’spersonal profile or by takingregular follow up. Further,the focus of team is oncoordinating travel plan andlaunching in market with thehelp of brochure, digitaladvertising or direct mailing.Three recent trends havestrong control over customerexpectation and changingtravel plans which arediscussed below:Advancementintechnology: Digitalisationhas boomed consumerawareness and market of touroperations. Digital toolsdemand (The impact of Brexiton tourism and creativeindustries, 2018). In accordancewith this, it is important fortourism organization to conductregular training's session inorder to keep employeemotivated and updated withchanging market trendstraveler’s expectation. Increased environmentalawareness:Responsibletourism is another conceptwhich has increase awarenessamong travellers abutpresenting environment andmanaging waste activities likeexcessivetransportation(Kuilis-Bosimin and Chan,2018). Environment can affecttourism industry in positive andnegative way. If not adheredproperly, they can hamper theircontribute in foreignexchange earnings for theeconomy of host country.Domestic: These firmoperates with domesticboundaries with themotive of exploringdiversity, culture andbeauty of own region. UK outbound: Thesefirm of UK are focusedon providingmulti-national holiday tours.These firm areresponsible for makingarrangementlike,transportation, visas andcontract with inboundtour operating firms(Mwesiumo and Halpern,2018). The individualforms and offers travelpackages according toindividual needs andtravelling preferences.Specialist: These touroperator incorporatescomponents of travel andtour for creating apackage holiday with themotive of meeting4
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