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TOUR AND OPERATION MANAGEMENT According to environment, there are various changes occur that have to faced by the overall company. Travel and tourism industry is one of the most important constituent in the business so it also influence by current or recent trends in positive as well as negative. It is necessary to adopt new changes for attracting numbers of customers towards organisation. Competitions are increasing fast and tough and companies are focusing in adopting best strategies for surviving among competitors so that they can develop their industry and also create more awareness about tour packages. Trailfinders which is travel andtourismindustryalsoconcentratingondevelopingtheirbusinessbymaking appropriate decisions towards adoptions of new trends and provide better facilities as well as services for the development. There are various recent trends which must be adopted by the firm for the purpose of meeting customers needs or wants in effective manner. Internet and latest technological equipments: This is the best and most trending method which is very effective for promoting the products as It is an essential for identify unique or new destinations places by using internet source. It is very supportive in discovering more attractive places so that visitor can be attracted. Company use this tool for conveying the message as well as provide information through official websites and social media. Internet is very effective for connecting with wide range of people so company design the websites and also publishing some online ads for convey the message. Trailfinders is giving first priority to the internet source for creating awareness among customers by providing important information regarding tour packages and various kinds of services or facilities while travelling. Environmentalawareness:Itisverycompulsoryforeverybusinesstoscreenthe environment and find out its affects on the business firm. In the travel and tourism industry, there are various kinds of changes involved in this that generally made by the government towards some tour destinations and historical places. environment is dynamic in its nature, therefore company requires to conduct survey for analysing market trends as they receive data about recent trends, customers and competitors thatare very important for making decisions for tour packages. CURRENT TRENDS AND DEVELOPMENTS INTRODUCTION In the current time, travel and tourism industry has wide scope in overall sector as it is growing rapidly and contributing more to the UK country. The business of tour operation is very important constituent in tourism sector. Tour operator is considered as a firm wheretheyprovidesholidaypackagestothecustomersincludingtraveland accommodations that are booked for people.