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Tour Operation Management Effect of current trends and development on tour operator industry INTRODUCTION In travel and tourism industry tour operators plays a vital role. They make arrangement for accommodation, food, transportation and other services. Attractive holiday packages are always based on the recent trends in the market with the objective of making maximum profit out of the business. This industry is shaping its structure to deliver maximum comfort and services to the customers. RECENT TRENDS Several effects are as follows: Use of modern gadgets have changed the system of business as customers can make all the booking online by comparing thousands of options available in the market. Customersareexpectingmorefacilitiesfromthetour operators. These days’ climate awareness for selection of destination have increased. Higher competitions have led to increasing cost cuts. Dynamicpackagingaccordingtothetargetmarketand destinations. Airlines tickets have gone down throughout the world hence customers these days’ demands flight tickets. Recenttrendshaveshowedthattour operators in tourism sector needs to acquire more specialisation in their services so as to attract more customers towards their plans. As competition is increasing hence the profit margin have reduced. Still the tour operator industry is having wide range of scope. CONCLUSION