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Tour Operations Management Analysis : Doc

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Tour Operations Management1
TABLE OF CONTENTSINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................31.1 Analysis of effects of current and recent trends and developments on the tour operation industry.........................................................................................................................................................3TASK 2.................................................................................................................................................42.1 Stages and time scales involved in creating holidays...............................................................42.2 Evaluation of suitability of different methods of contracting for different components of theholiday and different types of tour operators..................................................................................52.3 Calculation of selling price of a holiday from given information.............................................6TASK 3.................................................................................................................................................73.1 Evaluation of planning decision taken for the design of a selected brochure............................73.2 Access the suitability of alternatives to a traditional brochure for different types of tour operators.........................................................................................................................................................73.3 Evaluation the suitability of different methods of distribution used to sell a holiday for differenttypes of tour operator......................................................................................................................8TASK 4.................................................................................................................................................94.1 Evaluation of strategic decisions made by different types for tour operators............................94.2 Compare the tactical decisions that could be taken for selected tour operator in differentsituations..........................................................................................................................................9CONCLUSION..................................................................................................................................10REFERENCES...................................................................................................................................112
INTRODUCTIONTour operators plays a significant role in key activities of travel and tourism sector. In thesupport of this, it can be said that the tour operators have accountability to arrange and manage diverseservices in order to meet the key expectations of travel and tourism sector. These kinds of companiesmainly focuses on transportation, accommodation, food and many other services which can enhancethe satisfaction level of service users (Aktas, 2003). Other than this, key motive of tour operators is toreduce the cost of tour packages in order to meet the expectations of customers and improve supplychain in context of tourism and travel industry. Moreover, tour operator firms provides number oftravel and tourism sector services under one brand name in order to enhance the experience level ofservice users.In this report, learning will focus on work culture of Cox and Kings who is looking for businessexpansion in India, Andaman and Nicobar Islands. It will provide better understanding about keyfactors which impacts the operations of travel and tourism sector. It will also have spot light on keystages in creation of holiday packages. It will also provide information about methods of distributionwhich can be used by management of Cox and Kings. Furthermore, it will also focus on strategic andtactical decisions which relates to tour operation firm.TASK 11.1 Analysis of effects of current and recent trends and developments on the tour operation industryIt has been spotted that there are various elements that can impact the operations of travel andtourism firm in diverse manner. Trends of travel and tourism sector has changed in great context withchanges in time. Enhanced level of services has impacted the number of visitors in positive mannerwhich is one of great opportunity for UK tour operation industry. Tour operations also have greatinvolvement in UK economy (Dezdar, 2012). Citizens of UK are now more attracted towards overseasdestinations for holidays and it also influences the economy of UK. In the support of this, it can be saidthat in year 2012-2013, the 17 % of UK residents has preferred their holiday to abroad destinations andevery year this percentage is increasing by 4% in UK. As per this, it can be forecast that the businessexpansion in oversea market is one of great opportunity for UK tour operator sector.As per the current statics of forecasting report, in year 2016 the tour operations industry of UKis expecting 2.5% growth in context of outbound tourism and 4.5% growth in respect of inboundtourism (Mehmetoglu, 2004). In order to meet these kinds of objectives the UK tourism sector is nowmore focused towards creation of diverse strategies which can improve their operations. According totourism report of year 2015 the 40 million international and domestic visitors has been attracted byindustry using diverse strategies. Industry is also expecting increases in investment ratio by 31.5 billion3
euros by the end of year 2020. Number of supportive organizations are also improving their services torender a support to travel and tourism sector such as hotel, transportation, airline, etc (Voxted, 2011).These kinds of developments also plays key role in advancement of UK economy by increase in profitmargin ratio of sector. Moreover, the tour packages can be classified as international and domesticpackages. The services and price of packages depends on time period of holidays, distance andlocations. In domestic tourism the companies offer services within the national boundary and ininternational packages services are offered in international boundaries. Companies are creatingpackages as per consideration of various aspects such as sunny beaches, heritage and wildlifeattractions in order to meet the needs of sector (Kamra, 2006).TASK 22.1 Stages and time scales involved in creating holidaysPlanning is one of most essential section in effective development of tour activities as itfacilitates in meeting needs and expectations of service users. In this support, it can be said that thedevelopment of holiday packages is one of most complex activity and it covers number of stages. It isalso necessary for management of Cox and Kings to consider factors like currency, tax and governmentpolicies, etc so that holiday package can be designed in appropriate manner (Krogerus, 2011).In thisrespect, the Cox and Kings will design holiday plan for Andaman and Nicobar Islands, India.Classification of stages can be as follows:Market researchIt is essential for management of Cox and Kings to understand the economic condition of Indiain order to design holiday plan. Moreover, the proper information about competitors and Indiantourism sector is also essential so that proper decisions can be made in context of cost, events andfamous places in Andaman and Nicobar Islands.Planning and schedulingAs per the analysis of market research the planning and scheduling decisions will be taken intoaccount.At this stage, the perception of employees also need to be consider as a critical aspect so thattour plan can be designed in appropriate manner (Wheeler, 2011). Other than this, small groups need tobe devide in order to manage work properly. Number ofactivities will be designed such as departuretime and total number of days, etc.ForecastingIt is also necessary for management to forecast the future of tour activities which are designedfor Andaman and Nicobar Islands holidays. Cost forecasting and other estimates also need to becalculated in order to take effective decisions.4
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