Tour Operations Assignment - Trailfinders Ltd
Added on 2020-11-23
12 Pages3891 Words337 Views
Tour OperationsManagement
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1...........................................................................................................................................11.1 Analysing the effects of current and recent trends and developments on the tour operatorsindustry...................................................................................................................................1TASK 2............................................................................................................................................22.1 Assessing the stages and timescales involved in developing holidays.............................22.2 Evaluating the suitability of different methods of contracting for holiday and touroperators.................................................................................................................................32.3 Calculating the selling price of the holiday......................................................................4Task 3...............................................................................................................................................53.1 Evaluating the planning decisions taken for the designing brochure...............................53.2 The alternatives to a traditional brochure foe different types of tour operators...............63.3 The suitability of different methods of distribution used to sell a holiday for different touroperators.................................................................................................................................7Task 4...............................................................................................................................................84.1 The strategic decisions made by different types of tour operator ...................................84.2 The tactical decisions that could be taken by a selected tour operator in different situations................................................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONTour operation industry is a very crucial element in tourism industry. It is a verysignificant part in a perdon's luxurious life. It is the business that is growing faster than expectedgenerating the highest profits in the market. Trailfinders Ltd. is a travel company that belongs totourism and hospitality industry. It is a bigger organisation which provides many services thatare useful for the customers. This report states the effects of current trends and developments onthe tour operators industry. It also shows the stages involved in creating holidays includingdifferent methods of contracting and calculating selling price of holiday. It also states theplanning decisions taken for designing a selected brochure. The study shows the alternative oftraditional brochures. Moreover, it also shows strategic and tactical decisions taken by touroperator.TASK 11.1 Analysing the effects of current and recent trends and developments on the tour operatorsindustryAs the trends are changing, thedemands of the customers arechanging with respect totourism industry. Earlier,everything was done withsimple process. And all workused to be done manually bythe employees of themanagement but as the marketis changing and with growingtechnology, everyone wantswork to be done quickly andcorrectly. Nowadays, withgrowingtechnologyeverything has changed in thebusiness. Work has becomeEasy Booking facilitiesDue to growth intechnology, people need not togo to ticket centres to booktickets. Different facilities areavailable for booking ticketsconveniently like internet,online sites etc. It is the easiestway that is low in cost(Vongsaroj, 2018). It brings lotof effect on tour operationbusiness as the customersdon’t depend on tour operatorsfor booking. They can booktickets on their own or fromhigher company agents so it isDestination marketingThis refers topromotion of a destinationwith a purpose of increasingthe no. of visitors. It isbasically tourism advertisingof a specific place. Earlier,advertising was done bydistributing pamphlets to everyperson and that was the way toattract tourist to various offersgiven by the company (Shyju,and Lama, 2015). Butnowadays, media isencouraging tourism byadvertising and promoting1
faster than before. Morebookings or work is donewithin a certain period of time.Now, the changing trends havea great effect on the industry.giving a loss to some smallagencies. Tourists nowadaysare resorting more and theseservices can be booked byclient themselves and it can bea loss for travel agents.destinations which helps thetour operators gain largeamount of customers and moreattention is given to customer'sneeds. So, destinationmarketing is done via newmedia.Independent travellersThe more number ofindependent travellers areincreasing in the marketnowadays. These are thetravellers who don’t useservices of travel agency anddo all the bookingsindividually on their own. Thistrend is increasing and giving aloss in business for travelagencies.TASK 22.1 Assessing the stages and timescales involved in developing holidaysHolidays are the most vital and energetic part in a person's life so the process done inmaking holiday brochures should keep every possibility in mind and then make the plan. Thereare various stages involved in developing holidays:Market research: This is the most important part that helps the organisation in developing thegrowth and increasing popularity among the people. It plays an important role in planning for anefficient holiday package that is up to the customer's satisfaction within a reasonable costincluding the profits of the company (Robinson, Fallon, and Crotts, 2016). Trailfinders Ltd.conducts the market research and helps the employees find the customer's requirement and then2
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