TOUR OPERATOR MANAGEMENT

TOUR OPERATOR MANAGEMENT

Table of Contents
INTRODUCTION............................................................................................................................. 2
TASK 1 UNDERSTAND THE TOUR OPERATORS INDUSTRY WITHIN THE TRAVEL AND TOURISM
SECTOR.......................................................................................................................................... 3
1.1 EFFECTS OF CURRENT AND RECENT TRENDS AND DEVELOPMENTS ON THE TOUR
OPERATOR INDUSTRY................................................................................................................ 3
TASK 2- UNDERSTAND STAGES INVOLVED IN CREATING HOLIDAYS..............................................4
2.1 STAGES AND TIMESCALE IN THE DEVELOPMENT OF HOLIDAY PACKAGES-.........................4
2.2 SUITABILITY OF DIFFERENT METHODS OF CONTRACTING FOR DIFFERENT COMPONENTS
OF THE HOLIDAY AND DIFFERENT TYPES OF TOUR OPERATOR.................................................6
2.3 CALCULATE THE SELLING PRICE OF A HOLIDAY....................................................................8
TASK 3- BE ABLE TO REVIEW BROCHURES AND METHODS OF DISTRIBUTION USED TO SELL
HOLIDAYS....................................................................................................................................... 9
3.1 THE PLANNING DECISIONS TAKEN FOR THE DESIGN OF A SELECTED BROCHURE...............9
3.2 SUITABILITY OF ALTERNATIVES TO A TRADITIONAL BROCHURES FOR DIFFERENT TYPES OF
TOUR OPERATOR..................................................................................................................... 11
3.3 SUITABILITY OF DIFFERENT METHODS OF DISTRIBUTION USED TO SELL A HOLIDAY FOR
DIFFERENT TYPES OF TOUR OPERATOR AND RECOMMEND THE MOST APPROPRIATE FOR
YOUR TOUR PACKAGE..............................................................................................................12
TASK 4- UNDERSTAND STRATEGIC AND TACTICAL DECISION MAKING FOR TOUR OPERATORS. .13
4.1 THE STRATEGIC DECISIONS MADE BY DIFFERENT TYPES OF TOUR OPERATOR..................13
4.2 COMPARE THE TACTICAL DECISIONS THAT COULD BE TAKEN BY A SELECTED TOUR
OPERATOR IN DIFFERENT SITUATIONS....................................................................................15
CONCLUSION............................................................................................................................... 16
1

INTRODUCTION
Tour operation management business administration is the significant aspect of the travel and
tourism industry that manages the tourist destination and helps the general people to visit
these places accordingly. Tour operators are responsible to develop the tour packages for the
people and they integrate with other companies in order to provide satisfactory services and
goods to the people. In this assignment, different aspects of the travel industry and the current
trends effects will describe. Further, different significant stages for the development of holiday
package will describe in which the time frame is the most important key area. The suitability of
diverse contracting methods will also describe and after this significance of brochure and its
promotional strategy will explain that plays a viable role in order to attract the customers. In
the end, tactical and strategic decisions comparison study will cover the area.
2

TASK 1 UNDERSTAND THE TOUR OPERATORS INDUSTRY WITHIN THE
TRAVEL AND TOURISM SECTOR
1.1 EFFECTS OF CURRENT AND RECENT TRENDS AND DEVELOPMENTS ON THE
TOUR OPERATOR INDUSTRY
LEAFLET:
3