Assignment on Tourism - Contribution of Destination

Running Head: TOURISM
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TOURISM

TOURISM
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Table of Contents
Introduction.................................................................................................................... 2
Contribution of destination................................................................................................. 2
Basic elements of destination.............................................................................................. 3
Attractions.................................................................................................................. 3
Public and private amenities............................................................................................ 3
Accessibility................................................................................................................ 4
Image........................................................................................................................ 4
Price......................................................................................................................... 5
Human resources.......................................................................................................... 5
Destination build brand.................................................................................................. 5
Recommendations to brand the orchard road for festival, events or exhibition..................................6
Establishing the competitive edge..................................................................................... 6
Ensuring the sustainability of tourism.................................................................................6
Ensuring the strong and vibrant identity of brand...................................................................6
Primary activities.......................................................................................................... 7
Product development..................................................................................................... 7
Destination and product packaging.................................................................................... 7
Promotion................................................................................................................... 7
Distribution and sales..................................................................................................... 8
Destination services and operations................................................................................... 8
Internet marketing......................................................................................................... 8
Conclusion..................................................................................................................... 9
Bibliography................................................................................................................ 10

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Introduction
In the 1830s Orchard, the road was cut by the new road that not named in the George Coleman's
1836 map of Singapore. Area of Orchard Road was known as the scene of pepper and gambier
plantations. First department store is Tangs that was set by the local merchantmen C.K. Tang and
known as the house of Tangs. This is marked by the neighborhood’s first step to becoming the
nation's most beloved district for shopping. This is a 2.2-kilometer main road in the prime area of
Singapore. It is the main shopping belt and attracts tourists at a large level. This area is specified
by the authority of urban redevelopment. This is a central area part that is located in the Central
region. This is boarded by the Newton in north and east.
(Smith, 2016)
Orchard Road is also known as Singapore's retail heart, with discount department stores, outlets,
and upscale boutiques beside luxury hotels. It is also recognized as the mix of casual pubs and
colorful Chinese baroque. There are many eateries and al fresco bars nearby Cuppage Terrace.
There is a famous foodie hub recognized as the Newton Food Centre that offers roasted meats,
barbecued seafood, and traditional desserts. It is now a dining and retail paradise with more than
5000 establishments that offer a unique experience to tourists. The following discussion will
cover that Orchard road contribution to the success of the festival, exhibition, and events. Further
discussion will cover the recommendations for the Orchard road to brand the visitor destination
regarding events, festivals or exhibitions.

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Contribution of destination
The destination is known as the physical space in which tourists and locals spend enough time
(Campelo, et al., 2014). A destination like Orchard road offers support services and attraction to
tourists and local people. It incorporates and includes the many elements to contribute to the
success of events, festivals or exhibitions.
Basic elements of destination
(Holde
r,2012)
Attractions
Orchard road has the visitor’s attractions and motivates the tourist and local people to visit the
destination. The main attractions for the visitors are shopping centers like Cathay Cineleisure
Orchard, the counterpoint, design orchard, forum the shopping mall, Far east plaza, Hilton
Singapore, Liat towers, Lucky plaza, ION orchard, Mandrian gallery, Orchard Central, Orchard
Gateway, Ngee Ann City, Orchard point, Orchard towers, Palais renaissance, The paragon, Plaza
Singapore, The Showhouse and center, Wheelock Place, Wisma Atria, and many more.
Attractions
Accessibility
Prices
Image &
character
Public and
prrivate
amenities