Tourism and Environmental Sustainability

Running head: TOURISM AND ENVIRONMENTAL SUSTAINABILITY
Tourism at the Fraser Island
Name of the Student:
Name of the University:
Author Note:

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TOURISM AND ENVIRONMENTAL SUSTAINABILITY
Introduction:
Tourism is one of the booming industries of Australia and generates immense revenue. The
government bodies of Australia at the central, state and local levels play significant roles in providing the
basic infrastructure in the tourist destinations to ensure comfort of the tourists. The government bodies
need to collaborate with the local business firms involved in the hospitality services to make facilities like
accommodation available to tourists. The tourists today, especially the upper class tourists put great
emphasis on availability of premium facilities like luxury hotels and associated entertainment facilities
like bars while choosing tourist destinations to visit. The aim of the report is to delve into the diverse
needs of the different segments of tourists in the Fraser Island, Australia. The task would consider the
needs of three segments of tourists’ wealthy travellers, young Europeans and Longtsay travellers visiting
the island. This would lead to recommending measures which can be taken to enhance the satisfaction
levels of the three tourist segments.
Task 1: Case Study Hervey Bay Travellers:
Task 1A:
An analysis of the tourist motivations as shown in the table 3.6 shows that the Fraser Coast region
of Australia attract tourists on several grounds. The analysis shows that there are several factors which
motivate the tourists to the Fraser Coast. The first factor which motivates tourist is the attraction to
explore unknown tourist locations. The second, third and fourth factors are relaxation purposes,
entertainment and sightseeing purposes respectively. The fifth, sixth and seventh reasons are to see
something exclusive, spending time with respective partners and in order to experience diverse cultures
respectively. The eight, nine and tenth factors which attract tourists are recreational activities which the
tourists like enjoy, to spend time with family members and to seek to respite from monotonous everyday
life. The eleventh reason for the tourists to visit is the maritime climate which is enjoyed by the tourists
while the twelfth factor which attracts tourists to the Fraser Coast region in Queensland is

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TOURISM AND ENVIRONMENTAL SUSTAINABILITY
recommendations by friends and acquaintances. The thirteenth factor which attract tourists to the Fraser
Coast is the relaxed ways of life pervading among the residents of the region while the fourteenth reason
is that the region is easy to accede. The natural beauty of the place and the variety of amusement facilities
are the fifteenth and sixteenth factors attracting large numbers of tourists to the region. The family
friendly nature of the Fraser Coasts and its secured ambience are the seventeenth factors and eighteenth.
The other three factors attracting tourists to the region are competitive price, friendly nature of the
resident people and the luxurious accommodation facilities which tourists can enjoy.
Table showing correlation between the three classes of tourists
Wealthy travelers
(%)
Young Europeans
(%)
Long Stay
travelers (%)
Wealthy travelers
(%) 1
Young Europeans
(%) 0.77115236 1
Long Stay travelers
(%) 0.665156976 0.237770838 1
The table above shows that correlation between the three categories of tourists which the analysis
uncovers namely, wealthy travellers, young Europeans and long stay travellers. The term correlation
can be defined as the degree at which two variable sets of data fluctuate. If fluctuations in once class of
data results in fluctuation in the other class of data chosen, the correlation is said to the positive 1. The
table above shows that the rate of correlation between the three groups of travellers are not same. It can
also be pointed out that the three sets data in spite of being in percentage, their total of the data sets
exceed hundred. This means that the constituents of the three groups of travellers are overlapping2. For
example, 50.2 percent of the wealthy travellers, 77.7 percent of the young European travellers and 25
percent of the long stay travellers prefer visiting unknown places. It can be pointed out from the analysis
that the total of all the three types of travellers exceed 100. This means that the members of the three
groups are not mutually inclusive and in fact some of the members constitute more than one category. For
1 Gupta, K. R., and M. P. Gupta. Business statistics. Atlantic Publishers & Distributors, 2017.
2 Stengel, Robert. "Probability and Statistics!." (2017).

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TOURISM AND ENVIRONMENTAL SUSTAINABILITY
example, some of the young Europeans are also wealthy, thus belonging to the ‘wealthy travellers’
category as well. Thus, it can be pointed out in this respect that the three groups of the travellers are
correlated3. The correlation between the wealthy travellers and the young Europeans is as high as 0.77.
This means that increase in either of the two groups of travellers would lead to increase in the number of
the other group of travellers. The correlation between the wealthy travellers and long stay travellers is
lower than the correlation between the previous group. The table above shows that the correlation
between the long stay travellers and wealthy travellers is 0.66 which means that increase in one group
would lead to increase in the other group to a lesser extent than the first two correlated groups. The young
Europeans and long stay travellers show the lowest positive correlation of 0.23. This means that increase
in the number of young European travellers would not necessarily lead to increase of long stay travellers.
It can be pointed out in other words like very less number of long stay travellers are young Europeans. It
can also be concluded on the basis of the correlation that that higher correlation also show common want.
This is evident from the analysis of the table 3.6 attached. The wealthy and young European travellers
have wants like need for amusement in common. The long stay travellers consider factors like relaxation,
enjoyable climate and relaxation important factors while choosing holiday destinations.
The average of three groups of travellers in different motivation factors to visit the Fraser Coast
has been shown in table 3.6 attached. An analysis of the average number of tourists visiting the Fraser
Coast pertaining to the different motivating factors show ‘rest and relax’ is the motivating factor which
attracts the highest number of tourists. The motivating factor which attracts the second highest numbers
of tourists on average is the excitement among the tourists to visit new places for the first time. The
analysis of the motivating factors also shows that the luxury accommodation facilities available in the
region attracts the lowest number of tourists which is 5 tourists on average 4. Thus, it can be inferred from
3 Derrick, Ben, et al. "Test statistics for the comparison of means for two samples that include both paired and
independent observations." Journal of Modern Applied Statistical Methods 16.1 (2017): 9.
4 "Frasercoast.Qld.Gov.Au". Frasercoast.Qld.Gov.Au, 2019, https://www.frasercoast.qld.gov.au/.
Çelik, Merve. "The impact of social media on luxury consumption." (2016).