Role of Museums and Cultural Attractions in Enhancing Tourism
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This report discusses the role of museums and cultural attractions in enhancing tourism. It explores how museums preserve cultural heritage and attract visitors. The report also highlights the economic contribution of museums to the tourism industry.
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Tourism and Heritage Management
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Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 Part of museums and cultural attractions in enhancing tourism.............................................1 TASK 2............................................................................................................................................5 Explanation of heritage as part of the tourism experience and evaluation of the different interactive approaches through which heritage is interpreted at each site visited..................5 CONCLUSION..............................................................................................................................10 REFERENCES..............................................................................................................................11
INTRODUCTION Tourism management is considered as the oversight of overall practices associated to tourism and hospitality sectors. Moreover, this is a multi disciplinary areas which prepares individuals with interest, experiences as well as trainingfor administrative positions into accommodation foods and tourism sector. The term tourism include activities of individuals who are travelling as well as staying into area that is way from its home atmosphere for business, leisure or another intent(Alazaizeh and et. al., 2016). Heritage management is defined as the leading which is related with identification, protection as well as stewardship of cultural heritage within public interests. Also, this is the practices of considering the collective memory of firm as well as systematically telling a story which is compelling, relevant as well as authenticfor assuring that past remains the essential element into aggregate identity of firm's value. In addition to this, the culture as well as its heritage is important as this represents and shape values, aspirations and beliefs, thereby explain a individuals regional identity. This report is covered into two parts, in first assessment the essay is written upon role of museums as well as cultural attraction for tourisms. Whereas in another part, interpretation of tourism experiences and evaluation of various interactive approaches are discussed in this report. TASK 1 Partof museums and cultural attractionsin enhancingtourism Tourism refers to travelling for various purposes either business or pleasure.With evolution of economies, culture as well as knowledge. It plays a vital role into economic development of particular country as it is a practices of person who travel as well as stay into areas that is way for its home surroundings for vacations, business or any another objectives. Tourist attraction is considered as interest areas in which travellers visit mainly for their inherent cultural value, historical importance nature beauty, providing amusement and leisure. Within tourism, an attraction is regarded as the main intent for grabbing the attention of tourists so that they come to specific areas as well as explore the several attractions on holidays(Ashworthand Larkham, 2013). Also, in this sector, attraction are an essential part as it is what bring tourists from across the world. According to theInternational council of museums(ICOM),Museum is considered as anon-profit, permanentorganizationwithin societal services and their growth as well as open to public that obtain, converse, communicates, exhibits and researcheswiththe 1
intent oftuition, analysis andleisure, individuals materialproofand its atmosphere. Thebasic partof museums is to accumulatevarious things andobjects as well asdistinctcultural, religious materials andpastsignificance. Where as various large museums are situated into big cities in all over the world as well as more local are exists into small cities or towns as well as even into countryside as well. It is of various kinds , from bigger accumulations into major cities. This is categorised in fine arts, cultural history, anthropology, technology, numismatics, crafts and many others.Public forms an important aspect of tourism and the museum staff should maintain a healthy relation with the tourists as they in turn help in the growth of its business.(Blumenfield and Silverman, 2013). The cultural diversity that travellers may consume at any location crucially develops ' cultural tourism' tough to describe. This may be argued that whole practices of tourism includes few components of culture that ranges form visits to particular cultural sites like art galleries, museums and other to experience surroundings.The main intent of the museums universally is to educate its visitors regarding cultural and natural heritage of that particular country,regions and others about objects of special interests and also preserve these components for futuristic generations. Its presence is commonly understandable for indicating the existence of something valuable as well as reliable to shared with audiences. The main role of museums have to safeguard the cultural heritage as well as grab the attention of several tourist (TheRoleofMuseumsinCulturalandHeritageTourismforSustainableEconomyinDeveloping Countries,2018.). Moreover, the museums plays essential role into United Kingdom tourism success through attracting billions of domestic as well as global visitors. It showcase the effectiveness of country's history as well as culture to broadest potential public. They captive tourists with objects which describes the world stories as well as facilitates a sense of area. Also, Museums play a very critical role in preserving and protecting the local culture as there is documentation and artefact preservations stored carefully and with the helpof museums it should be recorded andrecalled irrespective of the culture in order to gain potential outcomes from them. Here are the few major attributes that contributes towards the cultural prevention which is Documentation of day to day life,which means to do recording of the day to day life is one of themostimportantpiecetopreserveinpropermanner.Intoday'sworld,culturesare disappearing at a very fast pace, preserving the daily routines is the only hope left for heritage group to recover it culture. In daily life consisted of rituals, religion, foods, art and many more kinds of factors which contributes to make the culture unique(Bonet,2013). Regardless of any 2
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kind of museum it possess some kinds of artefacts such as art, music and technological advancement displayed.Educate others on local culturethat means culture is one of most important aspect to be respected and survive globalization,with the help of museums the dominant culture of a country or a state can be told to the tourists who visit that place. The best way to display the local culture, one of wonderful place to take children for both in perspective of fun and education that remembered for long time in their mind(Boniface, 2013).Display alternative kind of perspective on history,themainstream History which shows in history books are biased in nature on the perspective of dominant culture. In that aspect museum display history, timelines and perspectives that an individual not heard before potentially alternating the mindset of people who simply never been educated outside the mainstream culture(Dorcheh and Mohamed, 2013). So it is very much potential to visit the museums to save the culture in order to gain sustainability (The Importance of Museums: Preserving Local Culture,2019). Cultural and heritage attractions of Britain very much serve as the cornerstone of its tourism as well as are experienced by millionsof Britons every year from whole walks of life as well as portion of country. So,it is critical that not only these products should be maintained but cared as well as developed further as they continueto render tourists value for money as well as quality experiences. The museums and heritage both is essential to tourism. Among the top 10 visitors of UK, the 8 were attracted towards their museums as well as 3 museums of United Kingdom comes under top ten in all over the world. There are various cultural and heritage attraction within United Kingdom that are worship places, canals,heritage centres, and others. These are the places for tourism attraction so that individuals may obtain an appreciation of past. Few examples areSmith-hills hall, The East Lancashire Railway and museum of science and sector into Manchester. The visits to galleries as well as museums into England enhanced through 7%, above three time greater than regional 'visitors attractions' average. As per the survey of global passengers, about 7.4 tourists from overseas visited the UK's art galleries and museums. As perthe nations brand index, the respondents from 20 countries across world were asked to choose the cultural products which is relatewith UK. So, 50% are related the them with its museums. Also, the galleries as ell as museums was undertaken throughholiday tourists is 41%, business one 7%, study visitors 48%, and many others. The heritage tourism contributes about£20.6 billion to UK's gross domestic products which is more than film industries or advertising. It supports around 466. 000 jobs form total. Also,heritage forms the main base for 3
encouraging 30% of overall global visitors while approximately 14% of domestic travellers are inspired by heritage. Within year 2008, the UK museums as well as galleries visitors may approximately spent£436 million as an outcomes of its visit. The tourists of UK spends less than per visit were approximated to has spent£386 million. In addition to this, among top three countries UK is one out of them within world for culture. The heritage, culture as well as history are the most known reasons to visit at any place.According to the national brand index survey, about 65% of potential tourists in UK every year like visiting museums.Also, the Britain approximates that its culture as well as heritage grab the attention of visitors that spends£4.5 billion at annual basis. Moreover, it is likely for tourism to directly support heritage and culture to£500 million/ annum which includes entry tickets as well as spending on things like purchasing food and drinks while spending time at event or attraction of cultural and heritage (The importance of museums and heritage to tourism,2013). The role of cultural tourism is very much significant for the industry as it helps to attract large no. of consumers on various basis. Cultural tourism is a kind of tourism venture where visitors' main motive is to learn,discover and experience one of the major aspects by absorbing tangible andintangible cultural attractionsat the destination inorder to gain potential outcomes. The attraction materials related with the set of distinctive materials, intellectual, spirituality and emotional features that attract the society to visit some place and gain experiences in positive manner. In societal sentiments consisting of art and architecture, historical and cultural heritage,literature, music and one of most creative industries that directly contributes in enhancing their living of standard in order to gain potential outcomes(Joy,2016). Respective kind of tourism directly enhances the living cultures with their life styles, value system and beliefs with traditions that are major source of economy in order to gain potential outcomes. The major area of attraction that various kinds of institutions work under to protect the self interest of visitors so that they can avail one of best opportunities in order to gain potential outcomes. The Global code of ethics for tourism which is aninstitution prescribed for the protection of natural, artistic, archaeological and cultural heritage and allows the traditional cultural products, crafts to survive in the business environment rather than causing the demoralised to gain standard products. 4
TASK 2 Explanation of heritage as part of the tourism experience and evaluation of the different interactive approaches through which heritage is interpreted at each site visited. Tourism experience is defined as the set of practices where person involves on its personal terms like memorable as well as pleasant areas, permitting every tourist for developing their own travel experiences so that it satisfy a board range of individual requirements. Heritage is considered as the full range of its inherited traditions, objects, culture, monument and many others. Basically it is a range of contemporary practices, attitudes as well as meaning which that draw from them(Kaminski,Benson and Arnold, 2013). This involves, more than excavating, showing, restoring or collection of old things. A heritage site is an area which have been deemed to be of cultural or historical significance through society section. There are around 32 World Heritage site within UK as well as their territories such as about 26 cultural, 5 natural and one mixed. The initial seven sites were listed in year 1987. Moreover, Northern Ireland as well as Great Britain, there are also some heritage sites into Gibraltar, Bermuda and others (UNESCO World Heritage Sites in the United Kingdom.2019). Heritage interpretation is regarded as communicationofmeaningplacebyavarietyofmedia.Therefore,someheritagesites interpretation is discussed below: Science Museum: The science museum is regarded as one of the major museums on Exhibition Road in South Kensington, London.It was established in year 1857 as ell as currently as the one of the major tourist attraction that grab the attention of around 3.3 million at annual basis.Unlike other publicly funded national museums within UK, itdoes not charge tourists were asked for donation if they are competent. Moreover, it is a part of the Science Museum Group which was merged with Museum of Science in Manchester in the year 2012.Itshome above 300,000 item related to science, medicine as well as public health. Moreover, in this various fascinating events and exhibition takes place so this is the point of attraction for visitors Museum was established in year 1857 which is also known as South Kensington Museum so now currently called Victoria and Albert Museum.This name was considered when Queen Victoria laid stone for the foundation of the new building for art museum.On 26 June, 1909, the Science Museum came into existence as an independent entity. This includes a accumulation of historical as well as contemporary machinery. Also, the science collections were yet moved to its 5
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current location and thus science museum was born. Currently, the Science Museum's medical collection are regarded as the international significance with strengths involving public health, clinical medicine and biosciences. It is newly founded Wellcome Wing that is ordained to bioscience and also developing this museum is growing world centre for contemporaneity science presentation to audiences.This known as the national importance places as well as is conveniently situated to Park Grand Hotel Kensington which is its speciality as during winter this is the best choices for morning or afternoon activity (Why you should check out the science museum,2019). In year 2003, it started a Dane Centre, which is a barwith an urban essenceas well as cafe annexed to museum this was developed through MJP architects. Within year 2007, they cancelled a discussion through co- discover of DNA structure as James D. Watson claimed that IQ test outcomes showed blacks to has low intelligence than whites. Moreover, about 450,000 young individuals visits that particular museums on a trip of education or benefits from their outreach programmes every year which is more than any another museum of United Kingdom. Also, this conducts “Science night” which is organises with some scientific twist. Herein, approx 380 children whose aged is among 8 to 11 can visit with adults for enjoying the evening as science based activities are performed as well as also they can spend their sleeping night within museum galleries amongst exhibits. Also, they conducts an evening events approx 30 for adults such as Bio-evolutions with Francis Crick institutes that grab the attention of about 7000 individuals who were mostly under35 years of age. Galleries: These museums are developed from a number of galleries among which some are temporary and permanent. Some galleries are discussed below: Power: The East Hall 6
This is the initial field that most of the visitors monitor as they enter the building. On ground, the place is mostly filled with iconic steam engines of various kinds, including the old surviving James Watt beam engine that tells the story of Industrial revolution of British. Exploring space: It is considered as the historical gallery which is filled with rockets as well as exhibits which describes about human space exploration as well as the benefits which space exploration have brought them and attract visitors. Developing the modern world: The developing modern world is regarded as relatively new gallery where few of museum 's is the most iconic objects that involves Stephenson's Rocket, Watson and Crick's Double helix as well as the Apollo 10 command module are represented along with the timeline chronicling man's technological achievements (Science museum,2019). Tate Modern Tate modern is regarded as the modern art gallery which is situated in London. This is known as the Britain's national gallery of modern art as well as forms a part of Tate group.This is situates in the former Bank side Power station on the bank of London Borough of Southwark. This holds national British art collection from year 1900 to till now. It is one of the largest modern and contemporary art museum within world.Unlike other national galleriesand museums in UK, here there are no admission charges for accessing accumulation displays,that are considered the gallery space majority while tickets have to be purchased for temporary exhibitions(Park,2013). Moreover, it is the more tourist visited museum which attracts around 5.8 million travellers within 2018. 7 Illustration1: Power: The East Hall
History Within year 1992, the Trustees Tate announced its intention for developing separate galleryfor global modern as well as contemporary art into London.The Bank side Power Station was chosen as the new site for setting up the gallery in the year 1994. Theexternal modification was adding a two storyglass extension up to half of theroof which is very much related to original internal structure that includes cavernous main turbine hall that retained the overhead travelling crane. The Tate Modern was opened through Queen on year 200. it received about 5.25 million tourists within their initial year. Last year, the 3 existing Tate galleries has received about 2.5 million visitors. Its extension project has grab the attention of more tourists as expected and also it plan to explore. Its plans concentrated upon South west building with intent of facilitating 5000 metre square of new display space. Galleries In Tate Modern gallery, it consists of works of global modern as well as contemporary art that dating from year 1900 and till today.The levels 2, 3 and 4 include gallery space. Each of those floors is split within west as well as east wing that have about 11 room in each.The space among these wings is also utilised for small galleries upon level 4 and 2. Within this , the boiler house represent art. Moreover, the Switch House have eleven floors among them the 0,2,3 and 4 level involve gallery space. Also, the turbine hall is a single huge area which performsthe overall length of building among Boiler house as well as switch house (Tate Modern,2019). 8 Illustration2: Tate Modern gallery
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Museum of London This is consideredin the documents of history of United Kingdom capital city from prehistoric to modern time as well as situated within City of London Upon London Wall. It is the very much close of Barbican Centre. This is fundamentally related with social history of London as well as their inhabitants throughout time(Poria, Reichel and Cohen, 2013). It is together controlled as well as funded through City of London Corporation and Greater London Authority. It is the largest urban history collection in the world with above 6 million objects.In year 2015, it announced a plan to move formitsBarbican Site to Smithfield market. This shift contingent on rising an approximated£70 million which is planned to accomplish by year 2021.It comprises of a series of chronological galleries that include original models, images and diagrams with strong emphasis laid on archaeological discoveries.Also, the fragments of Roman London Wall may be seen just outside museum. It has about£20 million re-building that was accomplished in year 2010. It was their largest investment since opening in year 1976.This transformation includes 4 new galleries.The characteristics of new city gallery huge street level windows along London wall as well as facilitates an well-lighted setting for Lord Mator's State Coach that considered to streets every November for Lord Mayor's Show. The Modern London galleries enhanced the exhibition space of museum by 25% as well asenabled7000objectsdisplays.StarexhibitsinvolveaGeorgianpleasuregardens reconstructions.The gallery covers the period of years from 1660s to 1850s,People city consider 18750 to 1940s, involving a Victorian Walk with re- developed building as well as shops. The Museum of London Archaeology is a part of London Museum that became an independent charity in year 2011 which is governedby theCharity commission for England and Wales. Currently, they have their own board of trustees but both MOLA and museum of London continue tocarry out together(Rasoolimanesh and et. al., 2017). In year 2018, in this around 694, 596 visitors visits as all the above mentioned galleries, spaces, areas and others attracts more numbers of tourists (Museum of London,2019). 9
CONCLUSION As per the above report, the museums plays a profound role as this preserves the culture as well as educating the tourists. Tourists attraction are crucial for tourism for number of reasons that are stimulating domestic tourism, supporting the areas regeneration, promoting cultural modification, attract visitors from overseas, contributing towards national and local economy and many others. In addition to this, There are around 32 World Heritage site within UK as well as their territories such as about 26 cultural, 5 natural and one mixed. Also, all these heritage site attract the ample number of visitors and facilitating greater experiences to tourists. As Tate Modern attracts around 5.8 million travellers within 2018, museum of London grab the attention of 694, 596 tourists, and many others.All these aspects help in the development of the economy of that respective country. 10
REFERENCES Books and journals Alazaizeh, M. M. and et. al., 2016. Value orientations and heritage tourism management at Petra Archaeological Park, Jordan.Tourism Management,57, pp.149-158. Ashworth, G. and Larkham, P., 2013.Building a new heritage (RLE Tourism). Routledge. Blumenfield, T. and Silverman, H. eds., 2013.Cultural heritage politics in China. Springer Science & Business Media. Bonet, L., 2013. Heritage tourism. InHandbook on the economics of cultural heritage. Edward Elgar Publishing. Boniface, P., 2013.Managing quality cultural tourism. Routledge. Dorcheh, S. A. and Mohamed, B., 2013. Local perception of tourism development: a conceptual framework for the sustainable cultural tourism.J. Mgmt. & Sustainability.3. p.31. Joy, C. L., 2016.The politics of heritage management in Mali: from UNESCO to Djenné. Routledge. Kaminski, J., Benson, A. M. and Arnold, D. eds., 2013.Contemporary issues in cultural heritage tourism. Routledge. Park, H. Y., 2013.Heritage tourism. Routledge. Poria, Y., Reichel, A. and Cohen, R., 2013. Tourists perceptions of World Heritage Site and its designation.Tourism Management.35. pp.272-274. Rasoolimanesh, S. M. and et. al., 2017. Community participation in World Heritage Site conservation and tourism development.Tourism Management.58. pp.142-153. Staiff, R., Bushell, R. and Watson, S. eds., 2013.Heritage and tourism: Place, encounter, engagement. Routledge. Timothy, D. J., 2017.Managing heritage and cultural tourism resources: Critical essays, Volume one. Routledge. Waterton, E. and Watson, S. eds., 2013.Heritage and community engagement: collaboration or contestation?. Routledge. Waterton, E. and Watson, S. eds., 2015.The Palgrave handbook of contemporary heritage research. Springer. Online Theimportanceofmuseumsandheritagetotourism.2013.[Online].Available through:<https://www.culturehive.co.uk/resources/the-importance-of-museums-and-heritage- to-tourism/> TheRoleofMuseumsinCulturalandHeritageTourismforSustainableEconomyinDeveloping Countries.2018.[Online].Available through:<https://www.ne-mo.org/fileadmin/Dateien/public/statements_and_news/ Reading_Corner/Cultural_and_Heritage_Tourism.pdf> TheImportanceofMuseums:PreservingLocalCulture.2019.[Online].Available through:<https://njmaritimemuseum.org/the-importance-of-museums-preserving-local- culture/> UNESCOWorldHeritageSitesintheUnitedKingdom.2019.Available through:<https://everything-everywhere.com/unesco-world-heritage-sites-united- kingdom/> 11
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