Role of Museums and Cultural Attractions in Enhancing Tourism

This report discusses the role of museums and cultural attractions in enhancing tourism. It explores how museums preserve cultural heritage and attract visitors. The report also highlights the economic contribution of museums to the tourism industry.

Tourism and Heritage
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Part of museums and cultural attractions in enhancing tourism.............................................1
TASK 2............................................................................................................................................5
Explanation of heritage as part of the tourism experience and evaluation of the different
interactive approaches through which heritage is interpreted at each site visited..................5
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Tourism management is considered as the oversight of overall practices associated to
tourism and hospitality sectors. Moreover, this is a multi disciplinary areas which prepares
individuals with interest, experiences as well as training for administrative positions into
accommodation foods and tourism sector. The term tourism include activities of individuals who
are travelling as well as staying into area that is way from its home atmosphere for business,
leisure or another intent (Alazaizeh and et. al., 2016). Heritage management is defined as the
leading which is related with identification, protection as well as stewardship of cultural heritage
within public interests. Also, this is the practices of considering the collective memory of firm as
well as systematically telling a story which is compelling, relevant as well as authentic for
assuring that past remains the essential element into aggregate identity of firm's value. In
addition to this, the culture as well as its heritage is important as this represents and shape values,
aspirations and beliefs, thereby explain a individuals regional identity. This report is covered into
two parts, in first assessment the essay is written upon role of museums as well as cultural
attraction for tourisms. Whereas in another part, interpretation of tourism experiences and
evaluation of various interactive approaches are discussed in this report.
TASK 1
Part of museums and cultural attractions in enhancing tourism
Tourism refers to travelling for various purposes either business or pleasure. With
evolution of economies, culture as well as knowledge. It plays a vital role into economic
development of particular country as it is a practices of person who travel as well as stay into
areas that is way for its home surroundings for vacations, business or any another objectives.
Tourist attraction is considered as interest areas in which travellers visit mainly for their inherent
cultural value, historical importance nature beauty, providing amusement and leisure. Within
tourism, an attraction is regarded as the main intent for grabbing the attention of tourists so that
they come to specific areas as well as explore the several attractions on holidays (Ashworth and
Larkham, 2013). Also, in this sector, attraction are an essential part as it is what bring tourists
from across the world. According to the International council of museums(ICOM), Museum is
considered as a non-profit, permanent organization within societal services and their growth as
well as open to public that obtain, converse, communicates, exhibits and researches with the
1

intent of tuition, analysis and leisure, individuals material proof and its atmosphere. The basic
part of museums is to accumulate various things and objects as well as distinct cultural, religious
materials and past significance. Where as various large museums are situated into big cities in all
over the world as well as more local are exists into small cities or towns as well as even into
countryside as well. It is of various kinds , from bigger accumulations into major cities. This is
categorised in fine arts, cultural history, anthropology, technology, numismatics, crafts and many
others. Public forms an important aspect of tourism and the museum staff should maintain a
healthy relation with the tourists as they in turn help in the growth of its business. (Blumenfield
and Silverman, 2013). The cultural diversity that travellers may consume at any location
crucially develops ' cultural tourism' tough to describe. This may be argued that whole practices
of tourism includes few components of culture that ranges form visits to particular cultural sites
like art galleries, museums and other to experience surroundings. The main intent of the
museums universally is to educate its visitors regarding cultural and natural heritage of that
particular country, regions and others about objects of special interests and also preserve these
components for futuristic generations. Its presence is commonly understandable for indicating
the existence of something valuable as well as reliable to shared with audiences. The main role
of museums have to safeguard the cultural heritage as well as grab the attention of several tourist
(The Role of Museums in Cultural and Heritage Tourismfor Sustainable Economy in Developing
Countries, 2018.). Moreover, the museums plays essential role into United Kingdom tourism
success through attracting billions of domestic as well as global visitors. It showcase the
effectiveness of country's history as well as culture to broadest potential public. They captive
tourists with objects which describes the world stories as well as facilitates a sense of area. Also,
Museums play a very critical role in preserving and protecting the local culture as there is
documentation and artefact preservations stored carefully and with the help of museums it should
be recorded and recalled irrespective of the culture in order to gain potential outcomes from
them. Here are the few major attributes that contributes towards the cultural prevention which is
Documentation of day to day life, which means to do recording of the day to day life is one of
the most important piece to preserve in proper manner. In today's world, cultures are
disappearing at a very fast pace, preserving the daily routines is the only hope left for heritage
group to recover it culture. In daily life consisted of rituals, religion, foods, art and many more
kinds of factors which contributes to make the culture unique (Bonet, 2013). Regardless of any
2

kind of museum it possess some kinds of artefacts such as art, music and technological
advancement displayed. Educate others on local culture that means culture is one of most
important aspect to be respected and survive globalization, with the help of museums the
dominant culture of a country or a state can be told to the tourists who visit that place. The best
way to display the local culture, one of wonderful place to take children for both in perspective
of fun and education that remembered for long time in their mind (Boniface, 2013). Display
alternative kind of perspective on history, the mainstream History which shows in history
books are biased in nature on the perspective of dominant culture. In that aspect museum display
history, timelines and perspectives that an individual not heard before potentially alternating the
mindset of people who simply never been educated outside the mainstream culture (Dorcheh and
Mohamed, 2013). So it is very much potential to visit the museums to save the culture in order to
gain sustainability (The Importance of Museums: Preserving Local Culture, 2019).
Cultural and heritage attractions of Britain very much serve as the cornerstone of its
tourism as well as are experienced by millions of Britons every year from whole walks of life as
well as portion of country. So, it is critical that not only these products should be maintained but
cared as well as developed further as they continue to render tourists value for money as well as
quality experiences. The museums and heritage both is essential to tourism. Among the top 10
visitors of UK, the 8 were attracted towards their museums as well as 3 museums of United
Kingdom comes under top ten in all over the world. There are various cultural and heritage
attraction within United Kingdom that are worship places, canals, heritage centres, and others.
These are the places for tourism attraction so that individuals may obtain an appreciation of past.
Few examples are Smith-hills hall, The East Lancashire Railway and museum of science and
sector into Manchester. The visits to galleries as well as museums into England enhanced
through 7%, above three time greater than regional 'visitors attractions' average. As per the
survey of global passengers, about 7.4 tourists from overseas visited the UK's art galleries and
museums. As per the nations brand index, the respondents from 20 countries across world were
asked to choose the cultural products which is relate with UK. So, 50% are related the them with
its museums. Also, the galleries as ell as museums was undertaken through holiday tourists is
41%, business one 7%, study visitors 48%, and many others. The heritage tourism contributes
about £ 20.6 billion to UK's gross domestic products which is more than film industries or
advertising. It supports around 466. 000 jobs form total. Also, heritage forms the main base for
3

encouraging 30% of overall global visitors while approximately 14% of domestic travellers are
inspired by heritage. Within year 2008, the UK museums as well as galleries visitors may
approximately spent £436 million as an outcomes of its visit. The tourists of UK spends less than
per visit were approximated to has spent £386 million. In addition to this, among top three
countries UK is one out of them within world for culture. The heritage, culture as well as history
are the most known reasons to visit at any place. According to the national brand index survey,
about 65% of potential tourists in UK every year like visiting museums. Also, the Britain
approximates that its culture as well as heritage grab the attention of visitors that spends £ 4.5
billion at annual basis. Moreover, it is likely for tourism to directly support heritage and culture
to £ 500 million/ annum which includes entry tickets as well as spending on things like
purchasing food and drinks while spending time at event or attraction of cultural and heritage
(The importance of museums and heritage to tourism, 2013). The role of cultural tourism is very
much significant for the industry as it helps to attract large no. of consumers on various basis.
Cultural tourism is a kind of tourism venture where visitors' main motive is to learn, discover and
experience one of the major aspects by absorbing tangible and intangible cultural attractions at
the destination in order to gain potential outcomes. The attraction materials related with the set of
distinctive materials, intellectual, spirituality and emotional features that attract the society to
visit some place and gain experiences in positive manner. In societal sentiments consisting of art
and architecture, historical and cultural heritage, literature, music and one of most creative
industries that directly contributes in enhancing their living of standard in order to gain potential
outcomes (Joy, 2016). Respective kind of tourism directly enhances the living cultures with their
life styles, value system and beliefs with traditions that are major source of economy in order to
gain potential outcomes. The major area of attraction that various kinds of institutions work
under to protect the self interest of visitors so that they can avail one of best opportunities in
order to gain potential outcomes. The Global code of ethics for tourism which is an institution
prescribed for the protection of natural, artistic, archaeological and cultural heritage and allows
the traditional cultural products, crafts to survive in the business environment rather than causing
the demoralised to gain standard products.
4

TASK 2
Explanation of heritage as part of the tourism experience and evaluation of the different
interactive approaches through which heritage is interpreted at each site visited.
Tourism experience is defined as the set of practices where person involves on its
personal terms like memorable as well as pleasant areas, permitting every tourist for developing
their own travel experiences so that it satisfy a board range of individual requirements. Heritage
is considered as the full range of its inherited traditions, objects, culture, monument and many
others. Basically it is a range of contemporary practices, attitudes as well as meaning which that
draw from them (Kaminski, Benson and Arnold, 2013). This involves, more than excavating,
showing, restoring or collection of old things. A heritage site is an area which have been deemed
to be of cultural or historical significance through society section. There are around 32 World
Heritage site within UK as well as their territories such as about 26 cultural, 5 natural and one
mixed. The initial seven sites were listed in year 1987. Moreover, Northern Ireland as well as
Great Britain, there are also some heritage sites into Gibraltar, Bermuda and others (UNESCO
World Heritage Sites in the United Kingdom. 2019). Heritage interpretation is regarded as
communication of meaning place by a variety of media. Therefore, some heritage sites
interpretation is discussed below:
Science Museum:
The science museum is regarded as one of the major museums on Exhibition Road in
South Kensington, London. It was established in year 1857 as ell as currently as the one of the
major tourist attraction that grab the attention of around 3.3 million at annual basis. Unlike other
publicly funded national museums within UK, it does not charge tourists were asked for donation
if they are competent. Moreover, it is a part of the Science Museum Group which was merged
with Museum of Science in Manchester in the year 2012. Its home above 300,000 item related
to science, medicine as well as public health. Moreover, in this various fascinating events and
exhibition takes place so this is the point of attraction for visitors
Museum was established in year 1857 which is also known as South Kensington Museum
so now currently called Victoria and Albert Museum. This name was considered when Queen
Victoria laid stone for the foundation of the new building for art museum. On 26 June, 1909, the
Science Museum came into existence as an independent entity. This includes a accumulation of
historical as well as contemporary machinery. Also, the science collections were yet moved to its
5

current location and thus science museum was born. Currently, the Science Museum's medical
collection are regarded as the international significance with strengths involving public health,
clinical medicine and biosciences. It is newly founded Wellcome Wing that is ordained to
bioscience and also developing this museum is growing world centre for contemporaneity
science presentation to audiences. This known as the national importance places as well as is
conveniently situated to Park Grand Hotel Kensington which is its speciality as during winter
this is the best choices for morning or afternoon activity (Why you should check out the science
museum, 2019). In year 2003, it started a Dane Centre, which is a bar with an urban essence as
well as cafe annexed to museum this was developed through MJP architects. Within year 2007,
they cancelled a discussion through co- discover of DNA structure as James D. Watson claimed
that IQ test outcomes showed blacks to has low intelligence than whites.
Moreover, about 450,000 young individuals visits that particular museums on a trip of
education or benefits from their outreach programmes every year which is more than any another
museum of United Kingdom. Also, this conducts “Science night” which is organises with some
scientific twist. Herein, approx 380 children whose aged is among 8 to 11 can visit with adults
for enjoying the evening as science based activities are performed as well as also they can spend
their sleeping night within museum galleries amongst exhibits. Also, they conducts an evening
events approx 30 for adults such as Bio-evolutions with Francis Crick institutes that grab the
attention of about 7000 individuals who were mostly under 35 years of age.
Galleries:
These museums are developed from a number of galleries among which some are
temporary and permanent. Some galleries are discussed below:
Power: The East Hall
6

This is the initial field that most of the visitors monitor as they enter the building. On
ground, the place is mostly filled with iconic steam engines of various kinds, including the old
surviving James Watt beam engine that tells the story of Industrial revolution of British.
Exploring space:
It is considered as the historical gallery which is filled with rockets as well as exhibits
which describes about human space exploration as well as the benefits which space exploration
have brought them and attract visitors.
Developing the modern world:
The developing modern world is regarded as relatively new gallery where few of
museum 's is the most iconic objects that involves Stephenson's Rocket, Watson and Crick's
Double helix as well as the Apollo 10 command module are represented along with the timeline
chronicling man's technological achievements (Science museum, 2019).
Tate Modern
Tate modern is regarded as the modern art gallery which is situated in London. This is
known as the Britain's national gallery of modern art as well as forms a part of Tate group. This
is situates in the former Bank side Power station on the bank of London Borough of Southwark.
This holds national British art collection from year 1900 to till now. It is one of the largest
modern and contemporary art museum within world. Unlike other national galleries and
museums in UK, here there are no admission charges for accessing accumulation displays, that
are considered the gallery space majority while tickets have to be purchased for temporary
exhibitions (Park, 2013). Moreover, it is the more tourist visited museum which attracts around
5.8 million travellers within 2018.
7
Illustration 1: Power: The East Hall

History
Within year 1992, the Trustees Tate announced its intention for developing separate
gallery for global modern as well as contemporary art into London. The Bank side Power
Station was chosen as the new site for setting up the gallery in the year 1994. The external
modification was adding a two story glass extension up to half of the roof which is very much
related to original internal structure that includes cavernous main turbine hall that retained the
overhead travelling crane. The Tate Modern was opened through Queen on year 200. it received
about 5.25 million tourists within their initial year. Last year, the 3 existing Tate galleries has
received about 2.5 million visitors. Its extension project has grab the attention of more tourists as
expected and also it plan to explore. Its plans concentrated upon South west building with intent
of facilitating 5000 metre square of new display space.
Galleries
In Tate Modern gallery, it consists of works of global modern as well as contemporary art
that dating from year 1900 and till today. The levels 2, 3 and 4 include gallery space. Each of
those floors is split within west as well as east wing that have about 11 room in each. The space
among these wings is also utilised for small galleries upon level 4 and 2. Within this , the boiler
house represent art. Moreover, the Switch House have eleven floors among them the 0,2,3 and 4
level involve gallery space. Also, the turbine hall is a single huge area which performs the
overall length of building among Boiler house as well as switch house (Tate Modern, 2019).
8
Illustration 2: Tate Modern gallery

Museum of London
This is considered in the documents of history of United Kingdom capital city from
prehistoric to modern time as well as situated within City of London Upon London Wall. It is the
very much close of Barbican Centre. This is fundamentally related with social history of London
as well as their inhabitants throughout time (Poria, Reichel and Cohen, 2013). It is together
controlled as well as funded through City of London Corporation and Greater London Authority.
It is the largest urban history collection in the world with above 6 million objects. In year 2015, it
announced a plan to move form its Barbican Site to Smithfield market. This shift contingent on
rising an approximated £ 70 million which is planned to accomplish by year 2021. It comprises
of a series of chronological galleries that include original models, images and diagrams with
strong emphasis laid on archaeological discoveries. Also, the fragments of Roman London Wall
may be seen just outside museum. It has about £ 20 million re-building that was accomplished in
year 2010. It was their largest investment since opening in year 1976. This transformation
includes 4 new galleries. The characteristics of new city gallery huge street level windows along
London wall as well as facilitates an well-lighted setting for Lord Mator's State Coach that
considered to streets every November for Lord Mayor's Show.
The Modern London galleries enhanced the exhibition space of museum by 25% as well
as enabled 7000 objects displays. Star exhibits involve a Georgian pleasure gardens
reconstructions. The gallery covers the period of years from 1660s to 1850s, People city consider
18750 to 1940s, involving a Victorian Walk with re- developed building as well as shops. The
Museum of London Archaeology is a part of London Museum that became an independent
charity in year 2011 which is governed by the Charity commission for England and Wales.
Currently, they have their own board of trustees but both MOLA and museum of London
continue to carry out together (Rasoolimanesh and et. al., 2017). In year 2018, in this around
694, 596 visitors visits as all the above mentioned galleries, spaces, areas and others attracts
more numbers of tourists (Museum of London, 2019).
9

CONCLUSION
As per the above report, the museums plays a profound role as this preserves the culture
as well as educating the tourists. Tourists attraction are crucial for tourism for number of reasons
that are stimulating domestic tourism, supporting the areas regeneration, promoting cultural
modification, attract visitors from overseas, contributing towards national and local economy and
many others. In addition to this, There are around 32 World Heritage site within UK as well as
their territories such as about 26 cultural, 5 natural and one mixed. Also, all these heritage site
attract the ample number of visitors and facilitating greater experiences to tourists. As Tate
Modern attracts around 5.8 million travellers within 2018, museum of London grab the attention
of 694, 596 tourists, and many others. All these aspects help in the development of the economy
of that respective country.
10

REFERENCES
Books and journals
Alazaizeh, M. M. and et. al., 2016. Value orientations and heritage tourism management at Petra
Archaeological Park, Jordan. Tourism Management, 57, pp.149-158.
Ashworth, G. and Larkham, P., 2013. Building a new heritage (RLE Tourism). Routledge.
Blumenfield, T. and Silverman, H. eds., 2013. Cultural heritage politics in China. Springer
Science & Business Media.
Bonet, L., 2013. Heritage tourism. In Handbook on the economics of cultural heritage. Edward
Elgar Publishing.
Boniface, P., 2013. Managing quality cultural tourism. Routledge.
Dorcheh, S. A. and Mohamed, B., 2013. Local perception of tourism development: a conceptual
framework for the sustainable cultural tourism. J. Mgmt. & Sustainability. 3. p.31.
Joy, C. L., 2016. The politics of heritage management in Mali: from UNESCO to Djenné.
Routledge.
Kaminski, J., Benson, A. M. and Arnold, D. eds., 2013. Contemporary issues in cultural heritage
tourism. Routledge.
Park, H. Y., 2013. Heritage tourism. Routledge.
Poria, Y., Reichel, A. and Cohen, R., 2013. Tourists perceptions of World Heritage Site and its
designation. Tourism Management. 35. pp.272-274.
Rasoolimanesh, S. M. and et. al., 2017. Community participation in World Heritage Site
conservation and tourism development. Tourism Management. 58. pp.142-153.
Staiff, R., Bushell, R. and Watson, S. eds., 2013. Heritage and tourism: Place, encounter,
engagement. Routledge.
Timothy, D. J., 2017. Managing heritage and cultural tourism resources: Critical essays,
Volume one. Routledge.
Waterton, E. and Watson, S. eds., 2013. Heritage and community engagement: collaboration or
contestation?. Routledge.
Waterton, E. and Watson, S. eds., 2015. The Palgrave handbook of contemporary heritage
research. Springer.
Online
The importance of museums and heritage to tourism. 2013. [Online]. Available
through:<https://www.culturehive.co.uk/resources/the-importance-of-museums-and-heritage-
to-tourism/>
The Role of Museums in Cultural and Heritage Tourismfor Sustainable Economy in Developing
Countries. 2018. [Online]. Available
through:<https://www.ne-mo.org/fileadmin/Dateien/public/statements_and_news/
Reading_Corner/Cultural_and_Heritage_Tourism.pdf>
The Importance of Museums: Preserving Local Culture. 2019. [Online]. Available
through:<https://njmaritimemuseum.org/the-importance-of-museums-preserving-local-
culture/>
UNESCO World Heritage Sites in the United Kingdom. 2019. Available
through:<https://everything-everywhere.com/unesco-world-heritage-sites-united-
kingdom/>
11

Why you should check out the science museum. 2019. [Online]. Available
through:<https://www.parkgrandkensington.co.uk/blog/check-science-museum/>
Museum of London. 2019. [Online]. Available
through:<https://www.museumoflondon.org.uk/museum-london>
Science museum. 2019. [Online]. Available through:<https://www.sciencemuseum.org.uk/>
Tate Modern. 2019. [Online]. Available through:<https://www.tate.org.uk/visit/tate-modern>
12