This research focuses on the major attraction of Haw Par Villa, the Ten Courts of Hell, and aims to determine the actual cause or motive behind tourists visiting the place with their children. The research questions explore how the Ten Courts of Hell allow for children's learning and knowledge acquisition, the various activities managed at the theme park, the factors associated with the influence of tourists visiting the place, the most liked display, and the recommended measures for attracting more tourists. The literature summary discusses the background of Haw Par Villa and the Ten Courts of Hell nightmare theme park. The data analysis, findings, and discussions section presents the survey results on the visitors' opinions about the theme park's impact on learning moral and ethical values, disturbing visuals, innovation in tourism and hospitality services, and the attraction of the various statues and dioramas depicting Chinese folklore and mythology.
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