Hospitality & Tourism: Interconnected Concepts

The assignment delves into the intricate relationship between hospitality and tourism. It analyzes how these two sectors influence each other and contribute to economic development. Students are tasked with understanding key concepts, industry trends, and the role of technology in shaping both fields.

Hospitality provisions in
travel and tourism
industries

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Discussing the interrelationship between hospitality and wider travel and tourism
businesses....................................................................................................................................1
TASK 2............................................................................................................................................6
2.1 Analysing the implications of integration with the hospitality industry...............................6
2.2 Impact of integration on hospitality business........................................................................7
TASK 3............................................................................................................................................9
TASK 3..........................................................................................................................................10
3.1Rationale for the selected project clearly justifying decisions linked to the target market..10
3.2 Developing a plan for Dreamer's Holiday...........................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15
Books and Journals...................................................................................................................15
Online........................................................................................................................................16

INTRODUCTION
Hospitality provisions are considered as one of the most important element in travel and
tourism sector. In the present era of modernisation and globalisation, the cited industry has
shown a rapid growth and development in its overall functioning and operations. People around
the globe now posses immense disposable income in their hands which allows them to spend
luxurious and comfort time (Carlström, 2010). In regard with this context, travel and tourism
industries lays its significant concern over providing standard and premium services to its
customers in a very impressive way. Considering this fact, the present report will highlight the
crucial aspects of hospitality provisions in travel and tourism industries for service sector. The
report will focus on the impact of integration within the hospitality industry. Furthermore, it will
throw light on developing an appropriate plan for hospitality business which will help the travel
and tourism industries to effectively and impressively attain the leading heights of success. For
this purpose, London Marriott Hotel West India Quay has been taken into consideration. It is
one of the leading and luxury five star hotel in London (Cant, Strydom and Jooste, 2009). The
said hotel provides exotic services to its audience in order to gain a strong brand recognition in
the eyes of its vital audience. The report will discuss about the crucial services rendered by West
India Quay which has benefited it to attain a global exposure within short span of time.
TASK 1
1.1 Discussing the interrelationship between hospitality and wider travel and tourism businesses
Hospitality reflects the generous, polite and friendly reception where the major concern lies on
providing full entertainment and impressive services to the visitors, strangers, tourists and
guests either commercially or through socially. The said industry significantly focuses on
accomplishing the needs, requirements and demands of its customers in an effective and
suitable way. Tourism on the other hand can be described as the activities of tourists and guests
who are identified as the essential and vital customers (Ahmed, Donovan and Swift, 2015). It
deals with the visitors who travel on a short term basis or stay away from their place of living
with a view to acquire leisure or comfort time or to attend some kind of business and corporate
events.
Travel and tourism industries and hospitality sector are interrelated to each other in an
appropriate and significant manner. Hospitality industries lays its major concern over rendering
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exotic and fascinating services to the tour and travel sector which provides the said industry
with the tag of core provider of services for the travel and tourism sector. Whether for acquiring
luxurious time or attending some sort of business events, people around the globe are spending
a significant amount of their time and income in travelling across the world and staying in a five
star luxurious hotel in order to maintain their standard of living and class (Jauhari, 2006).
Tourists nowadays wants to grab the potential and maximum benefits as offered by their hotel
in regard for the high and premium prices cashed for that particular chain of hotel. With respect
to such context, the provisions of hospitality plays a crucial role. By acknowledging the guests
and tourists with mercy and courtesy will definitely impress them and will allow them to visit
the hotel again. In addition, the essential factors of hospitality would benefit the tour and travel
industries to create its strong and powerful brand recognition in the vast hyper competitive
international economies (Perrott, 2011). Apart from this, it would help the respective industry to
maintain its winning and competitive edge in the tough trading corporate world thereby gaining
an exotic global exposure.
Besides rendering all such advantages to the tour and travel industries, hospitality sector
offers a strong and positive assistance by rendering its visitors with exotic services in an
impressive way. The most essential services offered by hospitality sector to strongly influence
the tourism industry includes cruise line, event planning, accommodation and lodging,
transportation services and the like services. The tremendous increase in the travel and tourism
industries is benefiting the hospitality sector to grow at a rapid pace in the vital corporate
environment. Furthermore, the two industries are interrelated with a view that they offer
attractive and fascinating services which broadly includes eating, accommodation and lodging
facilities along with drinking and transportation amenities to its core visitors in a significant and
effective way (Hassanien, 2006). Thus, from the above discussion it can be clearly said that
hospitality sector represents as one of the most important component of travel and tourism
industries.
The diagram below effectively explains the core interrelationship between the
hospitality and travel and tourism sector-
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Illustration 1: Interconnected activities of hospitality and travel and tour industry
(Source : Lane, 2007)
The above diagram reflects the major functions of hospitality sector in the travel and
tourism industries in a systematic and appropriate way. From the above picture it can be
analysed that the development and improvement in one industry will result in overall growth
and evolution in the other sector. Therefore, there is a strong and direct relation in between the
two industries which results in making the travelling of its tourists a lifetime and memorable
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experience. The peak time of travelling, on the other hand benefits the said industries by
increasing their overall sales turnover and multiplying their revenue generation. For example,
travelling in London will be successful only after attaining leisure and comfort experience such
as impressive accommodation facilities, healthy and hygienic food services etc.
In order to acquire an insight understanding regarding the interconnection between the
hospitality and tour and travel industry, London Marriott Hotel West India Quay has been taken
into consideration (Waterton, 2010).
London Marriott Hotel West India Quay :
London Marriott Hotel West India Quay is one of the most luxurious and five star hotel
group in London, UK. It deals in providing attractive and exotic services to its core audience.
The said hotel serves its operations in around 80 countries in a much fascinating manner. The
hotel offers executive lounge facilitate along with various other facilities such as dining,
recreation & fitness, nearby attractions, events and meetings and weddings facilities (Dasgupta,
2016).
Services of West India Quay :
The said hotel group provides a broad range of impressive services which attracts the
visitors from across the globe. Its products are the vital competencies and helps the cited
company to maintain a winning and competitive edge in the fast changing trading world. The
management department of the stated hotel lays its overall focus over creating ethical and strict
company standards in order to develop the premium and quality services which is required to be
offered to its guests in an impressive and appropriate manner. In the respective hotel I am
working in the position of assistant manager. Being in the given position, I will have to comply
with number of roles and responsibilities. Some major and attractive services offered by West
India Quay to its visitors are discussed as follows- Resorts- The hotel provides an exotic range of various resorts around the world. The
most amazing among all is the Marriott holiday club resorts and Marriott Coylumbridge. Spa facilities- It renders the visitors with fascinating spa facilities which satisfies the
needs and demands of its customers impressively (Usoro, 2006). Fitness centre- The hotel provides exclusive gym centre for its visitors which benefits it
to attain the highest level of customer satisfaction.
 Food and beverages- It offers all the varieties of food ranging from Indian, Italian,
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Chinese, Mexican to Thai and Continental. Also, the hotel serves its visitors with exotic
beverages and drinks.
With regard to its hospitality and tourism services, the cited diagram effectively explains
the interconnected functions in West India Quay hotel-
Illustration 2: Interconnected functions of tourism and hospitality industry in
West India Quay Hotel
(Source : Minett, 2009)
Thus, from the above picture, it can be analysed that West India Quay deals in offering
best and superior quality services to its customers which helps it to attain an exotic global
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exposure within short span of time. The said hotel group very effectively applies the provisions
of hospitality in its travel and tourism sector in order to impress its visitors and gain worldwide
recognition.
TASK 2
2.1 Analysing the implications of integration with the hospitality industry
Introduction
Integration can be described as the mix combination of functions and business operations
of two different corporate entities. It helps the organisations to plan and develop strong and
impressive strategic alliance. This benefits the companies to tremendously increase its sales
turnovers and multiply its profit generation thereby gaining an exotic worldwide exposure in a
systematic and suitable way. This report will state the importance of integration in hospitality
industry. The study will also entail application of respective concept within chosen hospitality
firm. In the given report, significance of integration will be discussed with respect to my choice
of hospitality company which is of West India Quay hotel.
Main body
Integration helps the entity to beat its core line of competitors and gain immense market
share in the hyper competitive business environment. Usually certain large companies used to
adopt integration technique with a view to expand its business across the globe (Buda
and McIntosh, 2013). Currently, such practice is followed by almost all the big organisation as it
enables them to acquire the rivalry firms in a manner which allows them to effectively make use
of their technologies and funds with a view to attain the competitive edge. By acquiring the use
of the latest version of technologies, the companies nowadays are becoming capable to reduce its
overall cost of production thereby achieving the economies of scale in an effective and
impressive way. After the entire process of acquisition, the firms are sufficient enough to
maintain its control over the wide range of distribution network which benefits it to increase its
overall geographical state of existence.
There exist two types of integration strategies which are vertical integration and
horizontal integration. Horizontal integration can be defined as the one where one organisation
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owns other company within the same line of industry (Eccles and Costa, 2000). In simple words,
such integration process takes place when a large company wishes to expand its business within
the same industry and thereby acquires its rivalry firm which belongs to that particular line of
industry. Vertical integration, on the other hand, can be described as the one where one company
acquires other business organisation which belongs to a different set of industry channels (Liu
and et.al., 2014). Therefore, there exist two wide options for the companies that is either to
integrate the business activities in a horizontal way or to integrate the functions in a vertical
manner. It depends entirely on the business expansion policies and strategies of the company
related to the future growth and expansion of the organisation.
In context with the present case scenario, West India Quay adopts a horizontal integration
by acquiring the hotels and resorts in Mauritius. The said hotel group has planned to launch its
outlet in Mauritius which provides the company with a fascinating business expansion and exotic
global exposure. After the completion of the acquisition process, West India Quay is capable to
gain strong control over the franchisee, management, brand and businesses of such hotels and
resorts. This business deals benefits the said hotel to gain a strong existence and increase its
market share in Mauritius (Zainal, 2012). Integration helps West India Quay to enhance and
improve its supply chain management process which posses a direct and strong impact on the
overall performance and productivity of the company. Supply chain management may differ
from company to company because every organisation deals with different situations and have
different resources. Therefore, after integration and acquisition process, the concerned hotel
group will be capable enough to effectively practice its supply chain activities of its rivalry firm
in order to gain high market share in Mauritius with relative market growth (Geraghty and
Torres, 2009). Doing this would allow the business activities of hospitality industry to work
more effectively and efficiently. Apart from this, the West India Quay hotel benefits from
various advantages by undertaking horizontal integration in a systematic and appropriate manner.
It allows the hotel to attract a huge crowd of audience by providing impressive facilities to its
target consumers which includes attractive room services, exotic recreational amenities and
fascinating entertainment and fitness centre.
Hospitality industries is one of the fastest growing industrial sector in the vital business
environment. Acquiring the rivalry firms benefits the company to flourish its business in the
areas where it posses low geographical assistance. Therefore, it becomes difficult for the small
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firms to expand its business and gain high market share. Thus, such companies fails to gain the
heights of success and does not posses talent to survive long in the vital corporate environment.
Ultimately, they suffer as these entities fails to take benefits arising out of vertical integration.
But, if a company wants to adopt such integration practice, then in such a case it is required to
appoint a new board of director with adequate knowledge and experience of the industry which it
is trying to acquire (Nantha, 2013).
Conclusion
It can be said that integration process has its importance because it provides opportunity
to firm with regard to fulfil varied needs and demands of its buyers. Furthermore, it will also
assist in improving sales and profits of corporation in an effectual way.
2.2 Impact of integration on hospitality business
Integration done on a large scale affects the activities and functions of business in a very
significant way. Certain large organisation in this industry adopt the integration practice to its
business activities in the vast international economies. Mention below are some of the crucial
effects of integration on the hospitality businesses- Fewer number of independent business- Integration strategy requires the acquisition of
small companies by big organisation either fully or in partial manner. By adopting the
full acquisition integration, the large organisation tends to purchase all the assets along
with related liabilities of the acquired entity. However, in partial acquisition only a small
fraction of the share capital is acquired by the big organisation which usually ranges from
20%-30% of the capital of the acquired company. Control over sub-sectors- Hospitality industry's sub sectors consists of hotels, resorts and
restaurants. After the completion of integration and acquisition process, the companies
acquire strong control over wide range of new business operations. Performing the
activities and functions of its sub sectors is not an easy task especially when the
management of the company lacks essential experience and knowledge of that particular
sub-sector (Buda And McIntosh, 2013). Due to lack of knowledge regarding the working
of such activities, the company fails to design its standards in suitable and appropriate
way. Hence, the organisation is not able to perform its function regarding the control over
such sub-sectors.
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 Economies of scale- In order to attain higher economies of scale, companies should lay
their concern over undertaking horizontal integration practice. Doing this would benefit
the organisations to gain a strong control over the practices of supply chain management
of the rivalry firm. By adopting the said integration practice, companies are able to
reduce its overall cost of production in addition with the transportation cost. But this
benefit is achievable only if the supply chain management practice of the acquired
company is effective and efficient (Liu and et.al., 2014). This will allow the company to
gain higher economies of scale. There exist wide range of mathematical tools which is
used by corporate entities to reduce its transportation and production cost. Such
techniques help the companies to create a path for supplying the goods to the target
destination within short span of time and in cost effective measure. Increased market share- The major objective for which the companies tends to integrate
its business activities either by merger or acquisition involves the rising of its market
share in a systematic and ethical way. With a view to deal with high competition in the
international market, the firm focuses its concern over integrating its business operations
with its competitive or rivalry firms. Doing this helps the business entity to gain immense
control over the business of its rivalry company along with its distribution network. By
acquiring such distribution channels, the large companies are effectively able to approach
to huge crowd of audience in a significant way. As a result, the company gains an
immense share in the market economy with high relative growth.
 Improved and enhanced quality- After the acquisition and integration practice, the
overall quality of the business services increases at a rapid pace. By gaining this benefit,
the organisation is able to create its strong brand image in the hyper competitive
environment thereby differentiating itself from other brand names. West India Quay is
famous for its premium and standard services across the globe which helps it in
maintaining a competitive and winning edge in the tough trading business activities
(Geraghty and Torres, 2009). The company seeks to undertake the premium service
quality of the company which it is acquiring in order to improve and enhance its strategic
position in the said industry chain
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TASK 3
3.1Rationale for the selected project clearly justifying decisions linked to the target market
Dreamer’s Holiday (Fictitious Firm) is developing a resort in India which will focus on
full range services to the travellers from different parts of the world. The organization will offer
luxurious range of services for its guests. The planning details of the proposed resort have been
discussed henceforth.
Stage 1 Development
Concept
The business unit is focusing on developing a Luxurious full service resort at Calagute
beach of Goa, India. The service range offered to the travellers will include restaurant, bar, gym,
spa, yoga, beach walking, water sports and transportation services. The resort will be named as
per Indian origin in order to create a heritage value in the location. Shopping centres and club
services will provide a source of entertainment for the guests. The location of the organization
will provide a mesmerizing and relaxing view for the visitors (Nantha, 2013).
Market research
It is being regarded as one of the most important step which needs to be follow by
manager of Dreamer’s Holiday for the purpose to get thorough information about the market
where it is planning to open its resort. The market research can be carried out by manager with
the help of primary and secondary means of data collection. For example, with the help of given
means manager has gather information about Goa. Goa is a world famous tourist destination
which attracts more that 25000 tourists every year. The Beach seeks a well-developed resort
services for the travellers, as the beach does not have one. The government policies for resort
development are liberal and the culture of the city is welcoming and effective for tourist arrival
(Cummings, Kwansa and Sussman, 2013). The development of the resort in India will help the
company in attaining effective advantage of high rate of local traveller’s visit as well. It will help
the business unit in developing effective brand image and market share for the organization.
Target market
The target market for the resort will be young and adventurous travellers who seek
effective services in a seaside location and are seeking heritage and cultural values of the
country. They are targeted because they love to visit such places which give them more fun. In
addition to this newly, married couples will also be targeted by the organization and special and
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customised services will be planned and developed for them in order to develop effective impact
on sales (Prayag and Hosany, 2015). Herein, with an aim to attract these targeted buyers special
and lucrative offers will be given by cited firm. This will lead to raise sales and profits of firm.
Location
Calagute Beach is an effective location for the resort, as it comprises of effective
development location for resort development. It is situated 2KM away from Baga beach which is
the central attraction of the city. The main city area of the city is 8KM away. The drive from
beach to the airport takes around 30minutes. The infrastructural facilities are well developed and
effective.
Scale
The proposed plan for the business unit is to develop 100 guest room with different
service range (Hotel Resort, 2015). Suits, Super deluxe and deluxe rooms will be developed to
attain travellers’ needs. Access to technological support, pool service and 24 hours Wi-Fi
services will be effective for the business. In addition to this, there are number of other amenities
will also be provided by resort to its guest. It consists of water park, large polo ground, artificial
mountain climbing set up and many other activities etc.
Funding
In order to develop the proposed plan the business unit will arrange funds from financial
institutes such as banks. This is taken into consideration because with the help of given mean
only manager of cited firm will be able to direct its efforts in terms of fulfilling its needs and
demands related to huge money in an effectual way. Furthermore, retained earning is another
source of generating funds. In addition to this, manager of cited firm can also raise funds by
taking loan from its friends and family members.
Products and services
Licensing
The regulatory compliance regarding sea food licensing, health care certification and
alcohol selling will be attained for the business. In addition to this, the firm will also have to
obtain license from the forest department regarding the area where it will construct its resort.
This need to be done for the purpose to avoid future complications.
Stage 2 Design
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 Ambiance: Amantran Resort will be developed combining the traditional and modern
values of the business. The ambiance of the resort will be attractive, relaxing and service
ascertained. Culture: The services, staff and decoration of the unit will be influenced by the modern
architectural design. This will help in adding value and quality perception for the unit. Functional areas: The business unit will provide a wide range of service and specialised
services to the travellers. Yoga, Spa, Ayurveda treatment, Gym services, internal pools
and water sport services will be included. Customer flows: The peak season for travellers, Visit is in the holiday season ie
November to January. However, local travellers visit the location in the month of march
to July as well (Seetanah and Sannassee, 2015).
 Sustainability: The environment safety eco-friendly policies will be complied by the
business unit thus creating a significant impact on organizational growth and brand
reputation.
3.2 Developing a plan for Dreamer's Holiday
With a view to develop an appropriate plan for Dreamer's Holiday, the following
operations are required to be taken into consideration- Staffing- The employees of the said hotel are rendered with effective and impressive
training and development sessions which helps them to enhance their skills,
competencies, knowledge and experience in the particular field (Wilding, 2010). The
facility of serving as rendered by Dreamer's Holiday helps the company to ensure that the
employees are effectively recruited and that only well experienced and qualified staff
works in the organisational workplace. Expert qualifications- The company should also lay its concern over hiring the
employees who are well qualified from a specialist university (Platzer, 2014). Doing this
enables the hotel to render innovative and premium services to its customers which helps
it to attain the highest level of customer satisfaction in an impressive and effective way.
In addition to this, for managerial level firm should recruit such people who have MBA
degree or some other similar qualification. Here, with the help of given type of work only
cited firm can deliver its best services to the customers.
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 Manner of resolving conflicts and handling cultural diversity- This is one of the most
important function required by the concerned hotel to take into consideration. In order to
manage the cultural diversity within the organisational workplace, the company focuses
to recruit the employees from within India which helps it to effectively deal with the
challenges arising within its work area.
Apart from this, in order to handle the conflicts, the stated organisation will focus on
organising various events in the light of creating a strong sense of understanding, coordination
and cooperation among its employees to achieve the common set of company's goal (Ricard,
2014). Some of the major activities undertaken by Dreamer's Holiday with regard to such
situation, includes the following- Recruitment procedure and policies- With a view to develop an appropriate business
plan for Dreamer's Holiday, it is highly required that the company undertakes a fix and
definite pattern of recruitment and selection policy. This will allow the company to
reduce the overall chances of conflicts thereby managing peace and coordination within
the workplace. Herein, manager of cited firm should make use standard recruitment and
selection procedure which is being used by managers of hospitality company.
Furthermore, the manager should also abide with all recuitment related regulations.
 Adhering with the legal and regulatory framework of India- The second most important
element is that the company should strictly get in total compliance with the legal and
regulatory framework of the country in which it is operating its business activities. Since
Dreamer's Holiday is launching its outlet in India, therefore, it should focus on adhering
the norms and policies of India in a significant and appropriate way.
The staff who are recruited and selected from the host country, the company is highly
required to get an appropriate work permit for its employees from the Indian government
(Sharpley, 2003). The hotel needs to accomplish the set benchmark of food and other service
quality which it offers to its visitors in resorts and restaurants. Sales promotional activities- The said organisation shall undertake an appropriate and
suitable promotional mix strategy by adopting an extensive combination of various
promotional strategies. There exist wide range of promotional measures which the
Dreamer's Holiday can use to promote its hotels, resorts and restaurants in India. The
company may use social networking channel to reach to huge crowd of audience in an
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impressive and effective way (Hwang, 2007). Also, the company may focus on creating
its own blog in order to publish its exotic offers on daily basis. Furthermore, the
organisation can also promote its hotel by applying the concept of celebrity endorsements
which will result in creating a buzz and strong impact upon the youth of such country.
 Pricing strategy- The company should develop a competitive price for its palatial rooms
and should follow cost plus pricing methods for the consumers who prefer deluxe and
luxurious rooms.
CONCLUSION
From the above report it can be concluded that the hospitality and travel and tourism
industries are strongly interrelated wit each other. The report has helped to gain extreme
understanding of the crucial functions and services of West India Quay hotel and the interlinked
functions of hospitality and tourism sector in the said hotel (Bittner, 2011). Also, the report
provides detailed learning of various integration activities which the firm can adopt and its
impact within the hospitality industry. Furthermore, the study has focused on creating a
development plan for Dreamer's Holiday in order to assist the company on the path of acquiring
the leading heights of company's success.
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Waterton, W., 2010. Culture, Heritage and Representation: Perspectives on Visuality and the
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Online
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