Tourism and Hospitality | Instagram Effect

Running head: TOURISM
Tourism and
Hospitality
3-31-2020

TOURISM 1
Table of Contents
Introduction................................................................................................................................2
Instagram Effect.....................................................................................................................2
Consumer Appeal in Amsterdam...........................................................................................3
History of Amsterdam............................................................................................................3
Impact of Tourism visitation..................................................................................................4
Suggestions for future.............................................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

TOURISM 2
Introduction
The aim of this report is to present a paper highlighting the key trend that is the Instagram
effect on the selected destination. For this report, the destination that has been selected is
Amsterdam which is considered to be one of the favorite tourism destinations. The paper is
also discussing the consumer appeal for the selected destination along with the overview of
the destination history. Besides this, the paper is also explaining the nature of the host-guest
interaction and identifying the impact of tourism visitation on the destination.
Instagram Effect
As it is known that there is increasing use of social media platforms by people due to easy
access to the internet. Different social media platform allows people to share their feelings,
ideas, and experiences through images, videos, and stories such as Facebook, Instagram,
Twitter, etc. (Ospina, 2019). But, as per the recent trend, Instagram has gained increased
popularity as it allows to share attractive pictures and videos with friends and followers about
their experience. People are also using these sites to share their holiday and trip experience,
due to which there is an increased number of businesses including tourism and hospitality
industry businesses promoting their services through this. However, as per the analysis of one
of the favorite tourist destinations that are Amsterdam is getting impacted. Instagram is
majorly impacting the lives. From the way people socialize and allow the business to reach
their target market, this platform is majorly adding to the growth and culture evolution.
However, this trend is leading to over-tourism.
Over-tourism is a term used for highlighting an increased number of vacationers who travel
to the same destination. As per some definition of over-tourism, it reveals that it degrades the
travel experience quality and disrupts the local inhabitants’ lives (Pechlaner, Innerhofer and
Erschbamer, (2019). It has been believed that a sustainable amount of tourism is better and
healthy for the local economy, offer cash and create jobs. But, when there are too many