Tourism and Hospitality Management

Running head: TOURISM AND HOSPITALITY MANAGEMENT
TOURISM AND HOSPITALITY MANAGEMENT
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Introduction
Hospitality business is one of the largest fields in today’s business world, which is still
expanding at a very rapid rate. The industry is expanding all over the world and has spread over
the world and creating jobs at hotels, motels, resorts, restaurants, airlines, stadiums, theme parks
and more. Hotels nowadays have become international service place, which is the reason why
they are becoming culturally diverse. The rapid growth of the hospitality across the world has
also created many cultural issues. The widest cultural issue is diversity. Diversity of a business
means that the academic discipline will have to be incorporated in implementing new things
which will help the people to become more comfortable when with different social and cultural
groups (Baum, 2019). Companies that are known to have diversified globally already have made
plans in diversifying themselves. Australian hospitality is made up of many sectors and services
which aid in providing products and services for numerous consumers in the market.
This essay will be defining the ranges in the tourism and hospitality sectors, scopes and
operational characteristics of the hotels and resorts in Australian Hospitality Industry. They are
known for offering their customers with a range of accommodation levels which are often
combined with services alike the foods and beverage, entertainment and recreational facilities
Can Airbnb, farm tourism survive the rising popularity of non-traditional forms of
accommodations.
Airnb is a challenging innovation to which the traditional hospitality will have to
respond. Its impacts are at the same tie has led to a call for the regulatory policies. Vacation
rentals are no longer these days restricted to the conventional homes, which was once very
common. This has been identified as one of the biggest industry trends. Therefore, the

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nontraditional vacation rentals are undoubtedly on a rise. Due to the rise of the purchase to pay
process, there has been a rise in the concept of co – creation and co – created value through the
value network. The Airbnb farm tourism company was the first company to mention the essential
paradigm shift from the firm centric to the client centric. For the first time the consumers has
become and the company has started to manage the value chain (Zervas, Proserpio & Byers,
2017). The economy is now developing into a networked economy instead of following the long
traditional hierarchy structure. The traditional customers have lost their control over their market
if they do not make a crucial position in the digitalized network of hospitality management. The
dematerialization and digitalization of our society has made it possible for the organization to
reach far beyond the traditional markets. The exceptional organizations have used the
nontraditional of accommodations and have grown ten times as fast as their market. They are in a
sense functioning better, faster and cheaper. Dogru, Mody & Suess, (2016) descries the success
factors of Airbnb are as follows: they have a compelling higher purpose, they dare to experiment
and have a smarter interface which helps them in building a community and engagement,
manage algorithms and empowered the autonomous workers (Lashley, 2015). Thus, Airbnb can
be said that it is an example of an exponential organization. Airbnb has a platform of
coordinating the supply and demand of the products and services that in their present form were
preciously unavailable in the market. Airbnb has presently allowed its customer to sublet their
houses, they have elected people in order to connect the supply and demand for the customers,
postman for the deliveries and instacart for the delivery of the delivery of fresh fruits and
vegetables. While it can be said that they might be convenient in order to make use of their
services affordable. However they will end up in a situation where they will have nothing to