Tourism and Hospitality Management Assignment
Added on -2020-07-23
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REFERENCESRobinson, M. and Picard, D. eds., 2016.Emotion in motion: Tourism, affect and transformation. Routledge.Seetaram, N., Song, H. and Page, S.J., 2014. Air passenger duty and outbound tourism demand from the United Kingdom.Journal of Travel Research,53(4), pp.476-487.Broderick, C. and et.al., 2015. Clinical, geographical, and temporal risk factors associated with presentation and outcome of vivax malaria imported into theUnited Kingdom over 27 years: observational study.bmj,350, p.h1703.Rahimi, R. and et.al., 2017. Mobility Patterns of Asian Students: The Case of Tourism and Hospitality Management Students in the UK.Journal ofHospitality & Tourism Education.Direction of industryEuropeanNon European0%10%20%30%40%50%60%70%80%75%25%Chart is reflecting that majority of UK people like to visit European nations as part of outboundtourism. There are only 25% people who prefer to visit nations outside of Europe especially inIndia, China and Thailand.CONCLUSIONIt is concluded that outbound tourism from UK is increasing mostlyin EU nations. Competition is high among tour operators andtechnology advancement as well as availability of alternatives canmake it fiercer.Industry workBusiness firms have contact with suppliers which by establishingcontact with target people create customer for the company (Seetaram,Song and Page, 2014). These tour operators have their own hotels andairlines or have tie ups with relevant firms or institutes. In this way, touroperators send their customers to destination place and assist them invisiting varied places. All these things are performed by following rulesand regulations and in this way industry work.Market structureMarket sizeMajor competitorsPorter five forces modelThreat of new entrant: There is high threat fromnew entrants as already vertical integration takesplace in industry and existing players become largecorporate (Robinson and Picard, 2016). Bargining power of suppliers: Firms are dependenton suppliers for earning revenue and due to thisreason they have moderate bargaining power.Bargaining power of customers: Customers havehigh bargaining power because number ofalternatives are available to them.Threat of substitutes: There is high threat fromsubstitutes as existing players are updating theirtechnology base and this will change shape ofindustry (Broderick. and et.al., 2015).Rivalry among players: There is high rivalry amongplayers as they are offering similar products to thecustomers. Hence, in future competition willbecome more intense.IntroductionHoliday products for overseas holidayThere are varied holiday packages that are madeavailable by tour operator to customers like naturalplaces tour package, honeymoon tour package and tourpackage related to historical place. In UK most ofpeople prefer to take historical tour package (Rahimi andet.al., 2017).Nature of marketHigh competitionImpact of economic environmentTechnology up gradationTourism trends in UK and market analysis
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