Tourism and Hospitality Operations Management

Running head: TOURISM AND HOSPITALITY OPERATIONS MANAGEMENT
Tourism and Hospitality Operations Management
Name of the Student
Name of the University
Author Note

1TOURISM AND HOSPITALITY OPERATIONS MANAGEMENT
Operational Context:
The tourism and the hospitality industry is a booming market in the modern business
world ad that is pretty evident with the growth of the industry. However, the modern tourism
and the hospitality business world is seen to face significant number of issues in the various
aspects and one of them is the operational context. In the operational context, the industry is
observed to face the issues such as the absence of the infrastructure and the absence of the
strategic plans for the better penetration in the customer groups.
The absence of the effective infrastructure that have the potential to offer better
facilities to the customers, plays a crucial role in the positioning the destination in such a
manner that attracts larger number of customers (Morrison 2013). Apart from this, many of
the organizations and the governments are observed to face the impact of the ineffective
strategies for targeting the various customers groups. The application of the pricing policy
that may be low or premium for the products and the services with a precise focus on the
demographics of the customers is seen to be overlooked by many of the organizations of the
selected industry (Viglia, Mauri and Carricano 2016). Hence the above mentioned issues
have the potential to affect the business organizations operating in the selected industry, in
targeting the customers in an efficient manner.
Human Resource Context:
Two of the most crucial issues that are present in the human resource in the
mentioned industry are the increasing turnover rates and the absence of the training and the
development of the employees.

2TOURISM AND HOSPITALITY OPERATIONS MANAGEMENT
(Information: Annual growth of total contribution of travel and tourism to employment in
Australia from 2012 to 2018 with a forecast for 2028)
(Information Courtesy: Statista.com 2019)
From the above mentioned statistics, it is pretty evident that the mentioned industry in
Australia is able to generate notable amount of employment over the years, however,
majority of the organizations operating in the industry are facing significant amount of issues
in the effective management of the pay structure. As mentioned earlier, the industry is
significantly expanding and is subjected to a notable growth, the demand of the services is
increasing. With a precise focus on the need of the overtime in managing the intense work
pressure in the industry, majority of the companies are unable to efficiently meet the
physiological needs of the employees through the formation of a lucrative rewarding policy.
Hence the increment in the dissatisfaction amongst the employees results in employee