Commonwealth Games 2018: Impact on Tourism and Hospitality Industry of Australia

This presentation provides information about the Commonwealth Games 2018 held in Australia and its impact on the tourism and hospitality industry. It discusses the economic, political, social, cultural, and environmental aspects of the event.

Tourism and Hospitality
Operations
Management
COMMONWEALTH GAMES 2018

Introduction
• The aim of this presentation is to enlighten the reader
about the information about the Commonwealth
Games 2018 initiated in the country Australia.
• The presentation also evaluates the information
about the hospitality industry of the country along
with its different national as well state aspects.
• The presentation defines the ways in which the
environmental aspects influence the hospitality and
tourism industry of Australia.

Commonwealth Games 2018

Commonwealth Games 2018
• Commonwealth Games 2018 is also known as Gold Coast 2018 or XXI
Commonwealth Games.
• The event is an international multi-sport event that is organized for the members of
Commonwealth that were held on the Gold Coast, Queensland, and Australia.
• This event was the first that achieved gender equality by organising equal numbers of
events for female and male atheletes.
• This event was held from 4th to 15th of April 2018 and it was the fifth time that the
event was held worldwide. More than 4,100 athletes took part in the event along with
300 Para-athletes from 71 Commonwealth Games Association as well (Embracing,
2018).
• There were 275 sets of medals attributed to 19 commonwealth games. These sporting
events were held at 14 locations in the host city, two venues in Brisbane and one in
each Townsville and Cairns.
• Gold Coast became the seventh Oceanian city and the first city in the first city in the
region to host Commonwealth Games.

Hospitality and Tourism Industry of Australia
• Tourism industry of Australia has seen a great boon in the last
two decades. Over the past decade it has given employment to
too many people.
• Alone the employment created in the Food and Accommodation
industry was around 914,100 in the year 2018 and it aims to get
double by 2023 (Australian Government, 2018).
• Even in the time of economic recession, when the tourism
industry throughout the world has declined, it remained
constant. The total economic inbound value is expected to rise
by 3.8% and reach to $71.7 million in 2019. Such games will
boost the industry in coming years.

Economic Aspects
• Hosting of the Commonwealth games in Gold Coast has benefitted both Australia
and Queensland. The most significant impact was on the employment as large
numbers of people got employment in the area (Australian Industry and Skill
Committee, 2018).
• Gold Coast welcomed around 670,000 visitors over the duration of the game
which included 265,000 domestic overnight stay. The state benefited in the sense
that more than 1500 jobs were created in the state and hence there was 30%
increase in the visitor’s volume in the city.
• Australia earned around $320 million from the game (Ken Mangraviti Pty Ltd,
2018).
• $ 14 billion investment was pipelined that will bring new tourism products in the
state. It will help the state to become $ 25 billion tourism industry. More than $4.1
billion worth projects happened in Australia (Pham, et al. 2018. ).
• This event has created an opportunity for permanent legacy benefits from
infrastructure improvement which includes Gold Coast Light Rail Stage two.

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Contribution to the Australian Economy by GC2018

Political Aspects
• Hosting of the commonwealth Games helped the state to develop
another city in comparison to the cities like Sydney and
Melbourne.
• It enhanced the political power of the region at the national level
(Holmes, 2018).
• At the international level Australia showed its political willingness
about the sports.
• This commonwealth gained less importance at the global level
when compared with other games. It was done more silently.
• Australian Government was also able to improve their campaigns
related to tourism and hence invested money to improve the
infrastructure of the city.

Social Aspects
• Dominance of Australia in the sports has been from the beginning
and these games will boost more people to come up in the sports
line.
• There was infrastructure development in the city which has
benefitted the society and hence will move in the direction of
becoming another advance city.
• The hospitality and tourism industry will get boosted as around
1.5 billion people in the whole world tuned for watching these
games. This will increase the visibility of the city and hence will
invite more people to the city in the future (Embracing, 2018).
• Gold Coast has accelerated to become a world-class boutique city.

Cultural Aspects
• This area has a distinctive cultural background and organising of games
has helped them in showcasing their vibrant culture in front of the world.
• More communities in Australia will come up in these sports line which
will help Australia and state in nurturing talents in the infrastructure that
was developed due to organising of games (Dr Pratt and Dr Carlini, 2018).
• This Commonwealth games will help them in building an active engaged
and inclusive community.
• GC18 will help the tourism companies in the area to work for greater level
of customer service.
• This event has created opportunity for the region where they will become
education hub especially in the trainings such as hospitality and tourism
industry.

Environmental Aspects
• Gold Coast is known for its natural beauty and this
event presents it in front of the world which will have
direct impact on the numbers of people coming to the
city for visiting purpose (GC2018, 2018).
• Tourism industry in the region which was not
thinking about the sustainability started to invest a lot
of money in this direction.
• This game was recognised in the world for its
sustainability program so as to how the natural beauty
of the area got connected to each other.

Conclusion
• GC 2018 was the XXI Commonwealth Games and was the first to
achieve gender equality.
• This event boosted the Tourism and Hospitality industry in
Australia as it provided jobs to around 1500 additional people.
• Australia earned 320 million from the games and the state received
14 billion dollar investment and the tourism industry in the region
is going to be 25 billion dollar industry.
• This event improved the political and social dominance of the area
in the country and hence more people will come to this area for
tourism.
• This game helped in creating active and engaged community and
the event was known for showing respect towards nature.

References
• Australian Government, 2018. Tourism & Hospitality. [Online] Available at:
https://www.myskills.gov.au/industries/tourism-hospitality . [Accessed on 5th January
2019].
• Australian Industry and Skill Committee, 2018. Tourism, Travel and Hospitality.
[Online] Available at:
https://nationalindustryinsights.aisc.net.au/industries/tourism-travel-and-hospitality .
[Accessed on 5th January 2019].
• Ken Mangraviti Pty Ltd, 2018. The economic impact of the Commonwealth Games.
[Online] Available at:
http://kjmservices.com.au/the-economic-impact-of-the-commonwealth-games/ .
[Accessed on 5th January 2019].
• Pham, T.D., Jin, C.X., Naranpanawa, A., Bandaralage, J., and Carmignani, F. 2018.
The economic impact of the Gold Coast 2018 Commonwealth Games. [Online]
Available at:
https://www.embracing2018.com/sites/default/files/gc-2018-economic-benefits-griffith
-uni-report.pdf
. [Accessed on 5th January 2019]

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• Holmes, T. 2018. A sports body that embraces politics? Welcome to the
Commonwealth Games Federation. [Online] Available at:
https://www.abc.net.au/news/2018-04-08/a-sports-body-that-embraces-politics3f-
welcome-to-the-commonwe/9630966
. [Accessed on 5th January 2019].
• Embracing, 2018. Tourism. [Online] Available at:
https://www.embracing2018.com/legacy-program/tourism . [Accessed on 5th
January 2019].
• Dr Pratt, M. and Dr Carlini, J. 2018. The impact of mega-events on small tourism
operators. [Online] Available at:
https://medium.com/the-machinery-of-government/the-impact-of-mega-events-on
-small-tourism-operators-350dca0a9616
. [Accessed on 5th January 2019]
• GC2018. 2018. Sustainability. [Online] Available at:
https://gc2018.com/about/sustainability . [Accessed on 5th January 2019]
• Embracing, 2018. Games Benefits. [Online] Available at:
https://www.embracing2018.com/games-benefits . [Accessed on 5th January 2019]