Revenue Management Assessment of Peppers Silo Hotel (Part of Mantra Hotels)

This study assesses the revenue management strategies of Peppers Silo Hotel, part of Mantra Hotels, in Launceston, Tasmania, Australia. It discusses the reasons and purposes of effective revenue management systems, current trends in the tourism and hospitality industry, and the best way to access customers for all accommodation properties. The study also analyzes the broader business analysis, market segments, new supply accommodation, arrivals from specific countries, and RM strategies and tools applied by the hotel.