Tourism And Hospitality Sales And Promotion Report 2022

Running head: TOURISM AND HOSPITALITY SALES AND PROMOTION
TOURISM AND HOSPITALITY SALES AND PROMOTION
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TOURISM AND HOSPITALITY SALES AND PROMOTION1
August 23, 2019
David Becker
Director of Marketing
Fiordland Park Council
Wellington 6004
New Zealand
Dear Mr. Becker,
Kindly find the enclosed promotional campaign report for the Fiordland national Park.
This report is completely based on the assisting the Fiordland national park in New Zealand
and the lifting of the advertising strategy is important in that case. The advertising and
promotion strategy of the will further drag the attention of the visitors interest along with
creating awareness regarding the advertising campaign.
Thank you again for taking a look for this opportunity in order to build such promotional
campaign report.
For further queries, it is needed to contact to 02999 4566.
Kind Regards,

TOURISM AND HOSPITALITY SALES AND PROMOTION2
Executive Summary
The main purpose of the promotional campaign is to promote the Fiordland national park
which one of the most attractive destination in New Zealand. The promotional activity which
is involved are the marketing and the advertising strategy used by the department. The use of
the advertisements everywhere will rather be useful for the tourist to get regular update
regarding the offers and other benefits in the tourism departments. There are many attractive
places in New Zealand and among them the most attractive place to visit is the Fiordland
National Park. The most famous place among them is the Milford sound which actually
comes from the Milford place which is quite a doubtful and dusky sound. The target market
associated with the company are further located with the help of the social media and
development of tourism application. Th promotion campaign along with the budget is
prepared in that case in order to analyze the total cost which will be incurred by the company
in that case. The cost which is incurred for the purpose of advertisement has been depicted in
the conducted analysis and further detailed analysis has been done accordingly. The
government of New Zealand must take certain significant steps in order to attract the visitors
and tourist which will further help the economy to grow and prosper.

TOURISM AND HOSPITALITY SALES AND PROMOTION3
Table of Contents
Introduction................................................................................................................................3
Promotional Campaign Strategy................................................................................................3
Target Market.............................................................................................................................4
Communication Objectives........................................................................................................5
Main Competitors.......................................................................................................................5
Communication channels...........................................................................................................6
Campaign Evaluation.................................................................................................................8
Promotional Budget...................................................................................................................9
Conclusion................................................................................................................................11
References................................................................................................................................12
Appendices...............................................................................................................................14