Tourism and Hospitality - School of Business. Assignment 2.

Please see attached the Assessment Guide: Assignment 2 for more details. This Assessment is for 15 minutes slides presentation. Could you provide hard copy of the Slides Presentations please.

Tourism, Hospitality & Entertainment
Management

Introduction
Tourism industry is having great potential and playing a key role
in economic development of various destinations. Tourism
activities in nation can influence the nation development on
global basis.
There are some key issues which impact the tourism
development such as cultural difference, finance, etc.

Current trends
It figures out that tourism activities in london has grown by 36% in
last year which boosts the tourism development opportunities.
Customers are more attracted towards various kinds of tourism. The
classification of tourism can be as:
Adventure actions
Medical tourism
Wild life tourism, etc.

CONTD...
Number of new tourist destinations or attractions are being developed in
London.
World travel market has also introduced in London to amend the
opportunities.

Challenges
Lifestyle: The one of key issue is rapid changes in lifestyle of
people. Customer perception changes rapidly which influence
the actions regarding tourism development.
Unavailability of new attraction for tourism: People are
looking for new destinations and attraction with changes in
their needs. It is difficult for industry to have new attraction
every time.

Contd....
Cultural differences: The differences in cultural aspects also leads
to some differences in language which is one of barrier for tourism
development.
Finance: Tourism development also requires high amount of
investment in order to have effective allocation of all tourism
actions.
Infrastructure: It is also necessary to have all infrastructure
facilities at destination so that users can have easy access to various
services.

Role of governance
Policy formation to amend services.
Research in industry.
Investment in infrastructure development.
Festivals and events
Funding to various tourism actions

Role of private Sector
It invest in various tourism activities.
Launch of various hotels and restaurants.
High quality of hospitality at low cost.
Organize various tourism and cultural activities.
Participate in various government projects.

Role of community
Follow rules and regulations established by government.
Proper pay of taxes to meet the financial needs of tourism
sector.
Local citizens must provide support to tourist.

Factors need to consider during
development
Physical attractions
Cultural features
Social features

References
Brookes, M., Altinay, L. and Ringham, K., 2014. Successful
implementation of responsible business practice. Worldwide
Hospitality and Tourism Themes. 6(1). Pp. 4-9.
Kaynak, E. and Kara, A., 2012. Assessing tourism market
potential in a dynamic emerging economy: Theoretical and
empirical insights from Cambodia. Asia Pacific Journal of
Marketing and Logistics. 24(2). Pp. 199-221.
Spenceley, A., 2012. Responsible Tourism: Critical Issues for
Conservation and Development. Routhledge publishes.