Tourism and Hospitality Services of Australian National Maritime Museum

Running head: Tourism management
Tourism at national maritime museum
Name of Student
Name of the University
Author notes

TOURISM MANAGEMENT
1
Executive summary
The Australian national maritime museum (NMM) is known as an important tourist attraction
and largest museum in the world. Having the largest collection of objects, this museum has
taken the decision of being digitised. However, sometimes handling the large amount of
collection creates complexities for the museum management. The aim of this report is to
discuss about the tourism and hospitality services of the NMM. Its strengths and weaknesses
of it from the visitors’ point of view along with the marketing activities of this is going to be
discussed here.

TOURISM MANAGEMENT
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Introduction
As opined by Mariani et al., (2014), the tourism and hospitality industry has shown a
greater contribution to the economics of the country. Being one of the largest industry in the
world, the travel and tourism industry encompasses more than 9.3% of the whole gross
domestic products. Tourism explains the summation of relationships rising out of all the
activities of people travelling to a particular place and staying in that places outside their
usual environment. Meanwhile, hospitality industry shows concerns about the food,
accommodation and beverage for individuals away from their homes (van der Zee and
Vanneste 2015). This report is going to focus on the world’s famous tourist place the national
maritime museum. With a description of the tourism and hospitality industry, the report is
going to give a discussion about the selected museum, its strengths and weaknesses from the
viewers’ point of view. In addition, the marketing activities for enhancing the visitors
experience is also going to be discussed in this report.
Tourism and hospitality
Tourism management comprises with all the activities that are associated with a travel
planning. On flip, the hospitality management is encompasses list of activities that focuses
towards providing food, accommodation and other such facility to the individual at a certain
cost. Providing a series of job opportunities and collecting higher amount of profit, the
hospitality and tourism industry has always shown major contribution towards the economy
of the country. Presence of the hospitality as well as tourism industries has enhanced the
visiting experience of the customers. One such tourist place is the Australia based National
maritime museum. The additional information regarding this is going to describe in below.